Launching a successful eCommerce store requires more than the ability to offer high-quality products and services to an audience in need. In order to stand out amongst today’s competition, developing a thoroughly enjoyable digital storefront is a must. Knowing how to design your eCommerce storefront to deliver a positive experience to your visitors is a great way to gain trust and loyalty among your customers.
Define Your Brand and Aesthetic
Define your brand and the aesthetic you are going for before choosing a layout and design that is optimal for your storefront. If you want your visitors to view your storefront and brand as chic and modern, using outdated, grainy, blurry, or discolored graphics and imagery should be avoided. Align the design and imagery of your website with the brand you are trying to establish with your digital storefront.
Create a Site Map
Implement a site map into your website after you create a customer success journey map. A customer success journey map can be useful to determine how you intend to entice customers, gain their trust, and help them navigate throughout your digital storefront. Using a journey map is also a great way to develop your site map to help users better navigate your website when they are searching for items, looking to create an account, or want to check out.
Implement Easily Accessible Navigation
Easily accessible navigation is a key element involved in building any successful website, including eCommerce storefronts. Ensure that your digital storefront has a navigation bar or system in place that can be accessed via a desktop browser, a mobile browser, or even with the use of a tablet device.
Use a Mobile-Friendly and Responsive eCommerce Layout
When you are choosing or creating a design for your digital storefront, it is important to ensure that the layout you choose is responsive and mobile-friendly. As more individuals turn to use their mobile phones and tablets to browse the web, having a website layout that is responsive and mobile-friendly is essential. If a user visits your digital storefront and is unable to easily access your inventory, promotions, blogs, or navigation, they are much more likely to seek out an alternative online source.
Knowing how to design a thoroughly enjoyable digital storefront is a way to stand out with your eCommerce store in any market or industry. With the right design, maximize your eCommerce storefront’s online reach and your ability to generate sales.
Lizzie Weakley is a freelance writer from Columbus, Ohio.