As if the normal challenges of running a successful business weren’t enough, it’s likely that your business will face certain major threats during the course of business that could bring your business to its knees. Fortunately, by understanding these threats in advance, you can adequately prepare for them to ensure you’re able to weather them successfully. Here are three threats that every company faces that you should look out and prepare for now.

IT Threats

Businesses of all sizes face IT threats of all kinds. As your business grows, it becomes a more attractive target to hackers who want to profit from the theft of your proprietary information. Unprepared, a successful hacking can suspend business operations and lead to lawsuits from customers who have their information stolen.

That’s why it’s crucial that you instruct your employees on proper protocol for safe web and email browsing. In addition, it’s important to invest in quality security tools for all aspects of your business’s IT exposure. This includes network security, individual workstation security, and database security, among other solutions.

meeting between female and maleInjury Threats

If your business has a physical location or sells a physical product, your business will likely face the threat of a customer lawsuit at some point. Whether it’s a lawsuit resulting from a trip and fall at your business’s storefront or a lawsuit resulting from damages resulting from a product you sell, litigation comes in all shapes and sizes. It’s important, then, that you do all you can to minimize any threats through the use of proper quality control.

When it comes to a physical location, you must do all you can to encourage your employees to report and correct any slip, trip, or fall hazards as soon as they see them. When it comes to physical products, proper testing is vital before shipping a particular product to your customers. Ultimately, though, adequate business insurance is the best protection against threats in this area. Without insurance, the assets of your business itself, and even your personal assets could be at risk if a lawsuit should occur.

Lack of Demand

There are plenty of variables that can cause a lack of demand for your business’s products or services. Whether it’s a localized or national recession, changing customer tastes, the appearance of a viable competitor, or a range of other issues, a lack of demand can cause an insurmountable disruption that results in the closure of your business. To help mitigate this risk, you should do your due diligence as a business owner to constantly be aware of changing market conditions.

This includes reading business reports from the region and the nation, understanding current consumer tastes and trends, and seeking how to differentiate and diversify your business to protect it from competitors. Though these steps don’t guarantee success, they certainly help provide confidence when you face rough waters.

Press Ahead

Every business is bound to experience ups and downs over its lifetime. When your business is in a slump, then, it’s important to step back and work to get the big picture. This will help alleviate concerns you have about current struggles by placing them in the context of the long-term success of your business. When you take on the right mindset regarding the struggles your business faces, you’ll be better prepared to take on these struggles successfully.


anica oaks


Anica is a professional content and copywriter from San Francisco, California. She loves dogs, the ocean, and anything outdoor-related. She was raised in a big family, so she’s used to putting things to a vote. Also, cartwheels are her specialty. You can connect with Anica here.