There are about 75,000,000 sites operating on WordPress. While starting a business website using that site and its resources can be very simple, it can be pretty difficult to make it look professional if you’re not too experienced with it. With a little practice and some trial and error, you’ll get the business website you need to attract customers and look professional. If you are struggling to make yours look great, then here are some things you may want to consider doing.

Create a Domain

Your business needs its own domain name to look professional. If you already have a domain name, then it is easy to map it to your WordPress site. Otherwise, you can choose a domain name in your WordPress settings. Choose one that will be easy for your customers to remember. Most businesses find that domains that are short work best.

Make It Easy to Scan & Read

You may find that you spend hours writing text for your website filled with useful information for your readers, but if they cannot read it because of your background and chosen text, then you have wasted your efforts. Instead, make sure to choose a font like Arial, Courier or Verdana. Use a font that is large enough to be read easily. Use subheadings to break content up into bite-size pieces. Limit your color choices so that your page does not look too busy.

Use Images

A picture can really help deliver your message to your targeted audience. Choose copyright-free images that deliver a bold message. Usually, you will want to use images that span your post’s entire width. Using photos throughout your posts may help hold your viewer’s attention. Look for photos that will cause your viewers to have an emotional reaction.

Work with a Team

You may have many different responsibilities, so designing your own website may not be at the top of your list. Hiring a creative team, like the one at Ballantine, can help you succeed in making a professional looking website. Whether you’re looking to vamp up your creative marketing in NJ or wherever your business may be located, you should be able to find a professional to help you. This is an important thing to consider as they will most likely be trained in many techniques that you aren’t skilled at but may want to utilize for professional effect. Know that creative marketing starts with understanding what is possible, so that you can convert lookers into buyers.

Create Permalinks

A permalink is a static permanent link to each page on your WordPress site, and it is important to go into your settings and use them each time you update your site. When you create them, others can link to your content, so it increases the number of people that see your great information. Permalinks also allow you to share your content on social media. You can use permalinks in direct marketing and email marketing

There are many successful businesses out there that use WordPress for their site platform. By using the above tips, you’ll be able to look professional and join their ranks.



Hannah Whittenly is a freelance writer and mother of two from Sacramento, CA. She enjoys kayaking and reading books by the lake..