Promotion is essential to bringing in new customers and generating sales in your business. Unfortunately, it can also be difficult to do successfully, especially if you don’t have any prior marketing experience. Here are four unique tips that will help you advertise your business the right way if you’re new to marketing.
Make YouTube Videos
However much you may associate YouTube with videos of cute cats, it’s actually one of the most powerful advertising platforms in the world. This is because you can create a video that promotes your business or product and have it seen by hundreds or thousands of people worldwide without spending any money on it at all. With a small investment in PPC advertising, that number can jump into the tens or even hundreds of thousands. Be sure when you make your video, though, that you provide real value and information, rather than just making a video advertisement.
Hold a Giveaway Event
Everyone likes getting something for free, and most people like it well enough that they’re willing to advertise your business for you in order to make it happen. Host a giveaway event on social media for people who share your page with their friends and followers. By doing so, you can vastly increase your social media audience while at the same time generating enthusiasm among potential customers for your product or service.
Get an Advertising Wrap for Your Car
Believe it or not, one of the most powerful advertisements for your business may be sitting in your driveway at this very moment. Buying an advertising wrap, like those available from Mint Signs, enable you to use your car to promote your business while you do your day-to-day driving. If you have friends or family members who are willing to help you out, you can also arrange to put wraps on their cars to help make even more people aware of your business.
Partner with Other Local Businesses
A great way to promote your own business while at the same time helping out other small business owners is to cross-promote to each other’s clientele. For example, you might allow each other to put signs in your respective store windows or leave business cards somewhere your customers will see them. Generally, it’s best if the business you choose to cross-promote with isn’t a direct competitor.
Using these four simple methods, you can increase your business’s reach without spending too much money or having to create complex digital marketing campaigns. Though these ideas will get your started, be sure to expand your knowledge of marketing as much as you can. Remember, the more you successfully promote your business, the larger and more profitable it will have the potential to become.
Rachelle Wilber is a freelance writer living in the San Diego, California area. She graduated from San Diego State University with her Bachelor’s Degree in Journalism and Media Studies. She tries to find an interest in all topics and themes, which prompts her writing. When she isn’t on her porch writing in the sun, you can find her shopping, at the beach, or at the gym. Follow her on Twitter (@RachelleWilber) and Facebook
