Video content is marketing’s new sweetheart and for a good reason. Studies show that consumer demand for video content has increased dramatically, with 43% wanting to see more videos from marketers.
Videos and animated content have become highly significant in the conversion process, with 51.9% of marketers claiming that video has the best ROI as compared to other types of content. In fact, landing pages with videos lead to 800% more conversion.
Any digital marketer would be wise to adopt video marketing strategies in their campaigns to get the attention of their audience. YouTube alone has more than 1.5 billion logged in users watching more than an hour a day of videos. That’s one-third of the world’s internet users already.
Capitalize on the power that video content offers and create a killer marketing video today. Here’s how.
As she makes her way in the digital marketing world as a Content Specialist, she also makes sure that she’s updated with the latest memes and trends among other things. With her inner rapper, Paula pops those headphones in and listens to her R&B and Hip Hop playlist during her long rides to and from the South. She either gets herself a venti cup or two of her fave iced coffee or a cold bottle of beer on a random day. There’s nothing in between.