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Improving your website is something that should always be on your mind. As society changes, you need to adapt to ensure that your bounce rate doesn’t go up. One thing that you may not have tried yet is to add a brand story to your website. Here are some great reasons you should consider doing so.
If no one visits your store online, does it even exist? Ignoring the existential connotations of that question, it certainly won’t bring you any money. For a website to be profitable, it must generate qualified leads or sales.Â
Building a fantastic website is reasonably straightforward. Getting those qualified leads or sales is where it becomes tricky. With millions of sites competing for attention, the web is like a massive, congested market.
By creating an excellent site, you’ve already taken the first steps. In this post, we’re going to go over what to do next. We’ll look at seven great digital marketing tips to help you promote your business.
Something that has had a huge impact on business is search engine optimization. SEO is what allows most internet users to find the products and services they want through internet search engines. Without it, many companies wouldn’t be able to make a profit at all.
However, many business owners used to more traditional notions of marketing have trouble properly integrating SEO into a larger marketing plan. If you share that problem, here are some ways to make your SEO and marketing material work hand in hand.
Link building has proven to be one of the best ways to get more people to see your content. It is incredibly important and can help companies or individuals in nearly any industry.
It can help them improve their SEO, get more readers, sell more products and become an authority in their space. It essentially involves getting quality backlinks to your content, which will ultimately improve its rank on search engines.
As a small business in this day and age, using the web to your advantage is paramount. Not only are more and more consumers going through the web to find businesses and do their shopping, but there are also more web-based tools available than ever before—tools that can help grow your brand and propel your company forward. If you’re a small business owner, consider these three ways for utilizing the web.
There is a myriad of ways to advertise your business locally. These include billboards, radio adverts, newspaper adverts, television adverts and sometimes putting signs up. However, with the proliferation of the internet and the explosion in ownership of smartphones, most of these stated ways of advertising are simply not good enough.
First of all, you are not sure that the customer was reached. Secondly, the customer reached might not be a potential one and further might be too far out for them to actually visit your business. All in all traditional methods of advertising have been proven to be very inefficient in this day and age. To promote your business locally it is important to advertise online as this is where most potential clients look for initial engagement with a business.
When you’re an enterprise, may it be a business start-up or an established one, social media is one of the digital marketing tools that you shouldn’t overlook.
Social media pages on Facebook and Twitter can determine search ranking results, especially when search engines like Google find it significant enough to be high up on the search engine results pages (SERPs).
This can help increase traffic, engagement, and conversion rates for your business. In addition, social media presence can demonstrate brand power, credibility, and authority.
However, each platform works differently, making it additionally difficult for social media coordinators to what, when, and how to post content. These tips can help you come up with compelling content for these different social media sites. (more…)
Most business owners are aware that maintaining blogs on their websites is one of the best ways to leverage the internet to draw in new potential customers. What many have a hard time with, though, is the actual use of a blog to its highest advantage. Here are four tips for using your site’s blog to bring new customers in and increase your reach.
Mix Information and Promotion
One of the first things you need to understand about a business blog is that it isn’t an advertising platform in the traditional sense. To lure and keep readers, you’ll need to provide real, useful information, rather than just promoting your products. Of course, product recommendations accompanying that information are perfectly acceptable. Just make sure that you’re giving the reader a reason to visit and stay on your site in the form of good information.
Focus on SEO
The greatest power of a business blog is its ability to draw visitors organically from search engines to your website. To make this happen, though, you’ll need to perform search engine optimization, or SEO. SEO is the process of making a post likely to rank highly in results for certain search terms. To perform basic SEO, you’ll need to identify a keyword you want your post to rank for, use that keyword in your post several times, include it in paragraph headers and place it in the post title. Though there are much more advanced methods, these are the raw basics of content SEO.
Post Frequently
If you’re going to have a business blog at all, it’s important that you write new posts frequently. Frequent posting will help your search engine rankings, give your audience new content to consume and help you build your brand more quickly. Evans Tire & Service Center’s blog is great example of posting frequency as it is updated with a new post roughly once per month. It’s very important to post on a regular basis. Don’t just post once and then three months later post three times in one month to catch up. Go for once a month at least. If you can, go for every week!
Use Infographics
A great way to set yourself apart from the crowd is to use infographics in your blog posts. Infographics can boil down the most important information in your post to a simple, easily understood visual. This can then be complemented with more detailed explanations in the text.
These are just four of the ways you can use your blog to help build your business’ online presence and reach more customers. By implementing these basic principles, you can make more sales and gain a larger audience of potential customers.
Hannah Whittenly is a freelance writer and mother of two from Sacramento, CA. She enjoys kayaking and reading books by the lake.
