Startup Grind Lansing2024-02-26T21:41:31-05:00

Startup Grind Lansing

CLIENT STORY: Lansing For Black Lives – Breathe

Content Warning: Police Brutality, Flashes of Images, Epilepsy.

For this video, we were contacted by Lansing For Black Lives who wanted to do a video to remind everyone that no matter what is happening, to take a breathe and try to slow down. Take a break, and remember to Breathe.

They are an excellent client who’s vision is one that we share. We cannot wait to work with them again.

GUEST POST: 10 Image SEO Optimization Tips You Need to Know

No matter what business you run, your website needs images. These images give your customers an idea of who you are and help you show off your products. However, many businesses struggle to appeal to customers because they have failed to optimize their images properly. This can hinder your success, so here are the top image SEO optimization tips to boost your website’s fortunes. (more…)

By |February 25th, 2021|Categories: Blog|Tags: , , , , |2 Comments

UnoDeuce VIDEO: TeamTalk – Meet James Van Zile


Today, we meet Creative Video Associate, James Van Zile. James started out as an intern and worked his way up to a full time position at UnoDeuce. Due to his audio/visual background, he has taken charge of the livestream areas and helped in a new consulting practice we have had with some of our church based clients. But please watch the video and let him tell you more about him. (more…)

CLIENT STORY: It’s a Breast Thing – Helping Breast Cancer Patients at the Point of Immediate Need

In this video we got to interview multiple doctors about their thoughts on It’s a Breast Thing and get their input on why it is such a necessary non-profit in our community.

It’s a Breast Thing‘s mission is to enrich the lives of local breast cancer patients on their journey to better health.

GUEST POST: 4 Ways to Make Your Packaging as Attractive as Possible

Many different important components of marketing can make a big difference for a product. However, one of the most important is not discussed that often. That, of course, is packaging. Packaging can create a huge psychological impact on the consumer. In certain cases, it can make or break a sale. Overall, it’s important to make your packaging as attractive as possible. Below are some strategies for doing so. (more…)

By |February 18th, 2021|Categories: Blog|Tags: , , , , |4 Comments

UnoDeuce VIDEO: Behind The Camera Episode 1: Agape Hip Hop Outreach

In this first edition of the new Behind the Camera series, we journey back to 2002 and a video we produced for Hip Hop Outreach. Hip Hop Outreach was the company built by my friend, David Scherer who is also known as the Christian rapper, Agape. He released a new album at that time that was extremely personal and had a three camera interview diving into the ins and outs of the album recorded. He approached me to assemble that video and not only was it a needed project for me due to personal struggles I was going through at the time, but it is still to this day, my most nationally recognized project of all time. I hope you enjoy the video. (more…)

CLIENT STORY: Michigan Coalition Against Homelessness – Voting While Homeless

This is a video we produced for the Michigan Coalition Against Homelessness. They are a great organization that connects with extremely low income individuals and encourages them to participate in the voting process.

The Michigan Coalition Against Homelessness is dedicated to creating a sustainable statewide voice and the infrastructure and systemic change needed to empower communities to end homelessness.

GUEST POST: How Women Are Reshaping the Business World

2021 marks the 30th anniversary of the empowering song “Sisters are Doin’ It for Themselves.” It was an instant classic and is just as motivating today as it was then. A whole generation of female entrepreneurs is consistently redefining gender stereotypes.
The result? The number of female-owned businesses grew by close to 3,000% between 1972 and 2018. The working world today bears little resemblance to what it did 30 years ago. (more…)

By |February 11th, 2021|Categories: Blog|Tags: , |2 Comments

UnoDeuce VIDEO: PaulTalk – Communicating Appropriately

One of the things that our owner, Paul, prides himself on is the processes he has implemented to make sure everyone is on the same page. He started incorporating tools over the years that improved communication, project management, task management the calendar and the cloud. Not only that, he’s always looking for new tools to improve our systems.

This really became extra crucial especially when suffered a stroke that put him out of commission for a month and half. It allowed no slow downs with his team, clients and projects and even allowed one of his colleagues who subbed for him while he was out to get caught up fast.

However, it’s still not a perfect system, and human fallibility is still a thing, but that’s another story for another time.

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Every organization has a story. Do you have the right storyteller?

UnoDeuce is a storytelling agency that uses video to document the why of non-profit organizations and socially responsible small businesses and share how they make a positive impact on their community.

We do this a variety of video based solutions for brand awareness, donor cultivation, training, fundraising and promotions.

UnoDeuce Multimedia. One Company. Twice the Possibilities.

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