Startup Grind Lansing

February is done. Groundhog Day, Valentine’s Day, and President’s are in the history books for 2022. Let’s take some time out and catch some images from videos that were launched on our Vimeo Channel last month. We catch another hotel tour with the Greater Lansing Convention and Visitors Bureau, hear from Tom Parks about his company Premier Franchise Solutions, partnered with 360 Photo and Design to learn about Vision Computer Solutions and The Firecracker Foundation’s Connie and Ash reflect on their journey during the pandemic.

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Catch this replay of the Lansing Marketing Hackers getting a jump start on the top marketing trends for 2022. Our friends at mConnexions took a creative approach this year by incorporating one of the biggest social media trends right into their blog on top trends… So, did it work? Let’s find out as they share their top 25 Trends for Marketing & Sales in 2022!

You see what I’m doing right here, talking to you, to the camera, telling you a little bit about something you should know. Well, this is something you should know.

Hi, I’m Paul Schmidt, the owner & creative video strategist for UnoDeuce multimedia. And I want to talk to you about vlogging. What is vlogging? Well, actually, it’s what it sounds like. It’s blogging except with video. And why is that important now? Well, basically, people want to know who you are, what you’re up to, what you’re thinking, why you do what you do, how do you do it when, and where’s it going to be?
All that stuff is important to your audience. You may not think it is, but it really is. You may not think you have anything smart to say, however, you own a business or you run a business where you’re running an organization. People want to know what you’re up to, how you do it, what’s your day like, and that’s exactly what’s important.

And now there’s more and more tools that do that. Not only that, but those tools all incorporate video. So when it comes to vlogging, it doesn’t necessarily have to be sitting on your website. However you have social pages, LinkedIn, Facebook, Instagram, TikTok, all of those obviously incorporate video. And those are places where you can do your thought leadership.

You can talk about your business. Things that you struggle with, things that obstacles you’ve overcome, success stories, positive things who you’re partnering with. All these things are important. And it’s going to be one of these crucial aspects that more and more people want to dive into because they want to know the authentic you.

They want to know who they’re doing business with. They want to know if the organization that they want to donate or sponsor is up to great things because they want to be aligned with it. It aligns with their mission. They want to align with your mission. So all of those things are very important. And with that, I know that I mentioned in the last Uno tips video about live streaming, and this is another place where you can do it.

You can live vlog. And so places like Instagram and Facebook have go live features and functionality, that you can really take advantage of, on the spot on the fly. Like if you’re having an event or, you know, bringing people in that type of thing, all of that, but vlogging really comes down to you and what’s going on in your brain, how people can tap into it and how people can get to know you.

That’s what I’m doing now. I’m putting this on our website and our YouTube channel. That’s how we decided to distribute this. So that, you can learn more about me. However, I also use my personal profile to do videos, short reels, uh, live going live to talk about a little bit about myself, um, outside of UnoDeuce, but also what UnoDeuce is doing and what it means to me.

So that’s the thought process for a thought leader as yourself. If you liked what I had to say. Give this video, a big thumbs up and also subscribe to our email newsletter. So you can catch up with everything that we’re putting out here, both vlogs and not vlogs and all that stuff. Along with client videos, we’d like to see you there.

As a business owner, there are things you can do to make your company stand out. For instance, you’ll need to make intelligent decisions daily to beat the stiff competition available. However, you should know how to extract data to make such decisions. Here is how you can adequately use entity extraction for your business.

Export Business-Specific Data From Third-Party Sources

The first step of using entity extraction for your business is by gathering information from third-party sources. These third-party data can help you determine whether your business is performing well and the trends affecting your company. The good thing is that you can easily use entity extraction software to complete such tasks.

Use Your Data to Optimize Your Digital Marketing Efforts

You must use the information you have collected to decide whether your digital marketing strategies effectively communicate a positive message to your target market.

Determine if You Have a Competitive Advantage

Finally, the data you have collected from your third parties can help you determine whether your business has a competitive advantage over your rivals. If this is the case, you have a leg up with your business.

Invest in Tools That Help You Track User Behavior on Your Website

Your entity extraction tool can help you track your users on your website. However, to get massive benefits from it, you should look into third-party tools that can help you track user behavior on your website. The data can then help you improve your company to suit the tastes and preferences of your customers.

Use the Information to Improve the Customer Experience and Identify new Opportunities

Last but not least, you can use the gathered information to improve the customer experience. By gaining a thorough understanding of your clients, you’ll be able to identify new opportunities for your business.

Conclusion

An end-to-end understanding of customer experience is essential for any organization that wishes to grow. The customer experience comprises interactions customers have with your products, employees, website, store, etc. Entity extraction is a process that helps improve your business in many ways. To be successful in execution, you should consider working with an expert

Lizzie Weakley is a freelance writer from Columbus, Ohio. She went to college at The Ohio State University, where she studied communications. In her free time, she enjoys the outdoors and long walks in the park with her three-year-old husky, Snowball.