Startup Grind Lansing2024-02-26T21:41:31-05:00

Startup Grind Lansing

GUEST POST: Behind the Brand: How to Use Videos to Highlight Your Corporate Culture

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In today's digital age,creating an innovative video can significantly enhanceyour efforts to attract job-seekers and customers. An engaging video canconvey your message moreeffectively than traditional text-based content,making it a powerful tool in your marketing arsenal. This UnoDeuce Multimedia guide will provide key strategies to help you craft a compelling video that resonates with your target audience and drives desired actions.

Understand Your Audience

Understanding your target audience is crucial in creating a video that speaksdirectly to them. Begin by identifying the demographics, interests, andpreferences of your intended viewers. Tailoring your video's content, tone, andstyle to align with these characteristics ensures that your message is relevant and engaging. Whether your goal is to attract potential employees or customers, a deep understanding of their needs and motivations allows you to create a video that captures their attention and prompts them to take action.

Develop a Storyline

Crafting a compelling story within your video is a powerful way to connect with viewers emotionally. A well-told story can make your message memorable and relatable, driving a deeper connection with your audience. Focus on a narrative that highlights the values, mission, and unique aspects of your business or brand. Whether it's showcasing success stories, behind-the-scenes insights, or customer testimonials, a strong narrative will make your video stand out and leave a lasting impression on viewers, encouraging them to engage further.

Post on the Right Platforms

Determining the best platforms to distribute your video is just as crucial as the content it contains. Sharing your video on Facebook and YouTube can greatly increase its exposure, thanks to the large audiences these sites attract. Moreover, adding your video to your Google business listing can bolster your professional image and give a visual insight into your business. These channels provide superb opportunities for engagement and extensive reach,enabling your video to connect with a wide audience and make a significant impression on prospective job-seekers and customers.

Use Visuals and Sound

Visual and audio elements play a significant role in making your video engaging and dynamic. High-quality visuals, such as animations, graphics,and live footage, can capture the viewer's attention and convey your message more effectively. Complement these visuals with appropriate audio elements, including background music, sound effects, and clear narration. These elements work together to create a more immersive experience, keeping viewers interested and enhancing their understanding of your message. Awell-produced video with strong visual and audio components can significantly boost its appeal and effectiveness.

Include a Clear CTA

A compelling video should always include a clear call to action (CTA) to guide viewers on what to do next. Whether you want them to visit your website, apply for a job, or make a purchase, a strong CTA can significantly increase your video's effectiveness. Ensure that your CTA is direct, concise, and aligned with the overall message of your video. By providing a clear path for viewers to follow, you can drive higher engagement and conversion rates,turning passive viewers into active participants in your business or brand.

Facilitate Sharing

Making your video easily shareable can significantly extend its reach and impact. Encourage viewers to share your video by integrating social sharing buttons and prompts within the video itself. Additionally, optimize your video for various devices and platforms to ensure a seamless viewing experience. By making it simple for viewers to share your video with their networks, you can amplify your message and attract a broader audience. The more accessible and shareable your video is, the greater its potential to attract job-seekers and customers, enhancing your overall marketing efforts.

Creating a video to showcase your corporate culture is a smart way to highlight your brand's identity and values. By giving a genuine glimpse into your workplace, you can attract clients and top talent while building a stronger connection with your audience. Focus on authenticity and storytelling to ensure your video truly reflects what makes your company unique, leaving a positive and lasting impression.

Elevate your brand's story with UnoDeuce Multimedia's expert video production services. Whether you'rea small business or a non-profit, let ushelp you craft powerful narratives that resonate with your audience.

By |October 25th, 2024|Categories: Blog|1 Comment

MIpreneur: Success Stories Over Lunch: Cameo King Interviews Lillian Werbin

Prepare for an afternoon of inspiration and insight as MIpreneur presents a special talk show-style event featuring two dynamic women in business, Success Stories Over Lunch. Cameo King, Founder of Grit, Glam, and Guts, will interview Lillian Werbin, CEO & Co-Owner of Elderly Instruments—a family-owned business in Lansing, MI.

Cameo King is a prominent media professional and community advocate based in Michigan. She founded Good Girl Radio, a platform that fosters open and empowering discussions for women. Cameo is also the visionary behind Grit, Glam & Guts, an initiative to inspire young girls to realize their potential through mentorship and empowerment programs. Another notable accomplishment is her creation of Black Girl Day of Play, an event held on June 29th in Lansing, MI, to celebrate and uplift Black girls and women. This day has been officially recognized as Cameo King Day in Lansing, following a proclamation from the city, highlighting her significant impact on the community.

Elderly Instruments has achieved remarkable success, being named America’s Top Small Business for 2023 by the U.S. Chamber of Commerce and among the 2024 awardees of the Michigan 50 Companies to Watch Award by Michigan Celebrates Small Business (MCSB). Lillian, the 2nd generation owner, will share her journey, challenges, and triumphs in running a successful small business in Michigan. With a background in Public Relations and a passion for socio-cultural evolution and community support, Lillian’s insights are sure to inspire and motivate.

Take advantage of this opportunity to gain valuable insights, network with fellow entrepreneurs, and be inspired by Cameo and Lillian’s stories of dedication and success.

By |October 24th, 2024|Categories: Blog, MIpreneur|1 Comment

CLIENT STORY: Michigan Hands and Voices “Guide by Your Side” Program

In the ever-evolving landscape of family support programs, the “Guide By Your Side” initiative stands out for its compassionate and personalized approach. Coordinated under the umbrella of Hands & Voices, this program provides much-needed assistance to families with children who are deaf or hard of hearing, fostering an empathetic community that resonates with the mission of unbiased family support.

Understanding the Vision of Guide By Your Side

At the core of the “Guide By Your Side” program lies its unique structure, designed to meet the needs of families facing hearing loss. Spearheaded by Tori, a dedicated parent who has navigated this journey herself, the program leverages the expertise and empathy of specially trained guides—parents with children with similar hearing challenges. By directly engaging with families new to this diagnosis, the program offers a lifeline of understanding, expertise, and genuine camaraderie.

“It’s not just about support; it’s about creating a community where families never feel alone,” Tori emphasizes, highlighting the program’s mission to foster connection and resilience among families.

Meet the Guides: Your Allies in the Journey

The program’s guides hail from various regions of Michigan. Each brings a rich tapestry of experiences related to hearing loss, technology, and communication choices. This diversity allows families to find a guide whose experiences resonate with their own, providing reassurance and relatability.

What the Guides Offer:

1.Personal Meetings: Guides are available for personal meetings, whether virtually or in person. They accommodate families’ schedules to make support as accessible as possible.

2.Expert Navigation: These guides are adept at navigating complex systems, from health insurance and medical teams to language acquisition and educational pathways. Their knowledge can be invaluable in ensuring families access the resources they need.

3.Emotional Support: Having walked similar paths, the guides offer deep empathy and understanding, helping families overcome feelings of isolation. Their shared experiences create a sense of belonging and comfort.

Building a Community of Connection

Tori’s journey illustrates the profound impact of the “Guide By Your Side” program. When her son was diagnosed with profound hearing loss, she initially felt overwhelmed by grief and uncertainty. However, through the support of the program, she found solace and optimism, recognizing the positive possibilities for her child’s future.

The connections fostered by the program are not merely beneficial but crucial for emotional well-being. Families share their stories, exchange advice, and support one another, creating a small yet robust community that uplifts its members.

From Isolation to Assurance

Receiving a diagnosis that your child is deaf can be an isolating experience, especially if there are few or no acquaintances who share this journey. The “Guide By Your Side” program transforms that isolation into comfort. Meeting with a guide reassures families that they are not alone, instilling confidence that everything will be okay.

When a guide visits a new family, the primary goal is understanding their emotions and experiences. By reflecting on their journeys, guides offer tailored support that meets each family’s unique needs. This network embodies the essence of shared experience—a collective of individuals who truly “get it” and are always there to help.

Reaching Out

The program is designed to make the first steps easy. Families interested in connecting with a guide can complete a simple request form on the program’s website or contact Tori directly at toriihannvoice.org. This accessibility ensures that families can seek support without feeling overwhelmed.

Building the Future Together

The “Guide By Your Side” program encapsulates the spirit of community—a mosaic of shared experiences, mutual support, and collective strength. It illuminates the path for families navigating the challenges of raising a child who is deaf or hard of hearing. More than providing mere solutions, it builds a foundation of trust, empathy, and enduring connections.

“Visiting a guide, meeting somebody who’s been there before, provides reassurance that you’re okay and not alone,” Tori explains, capturing the essence of what the program offers.

Conclusion: Empowering Families

In conclusion, the “Guide By Your Side” program offers an empowering, community-driven approach to family support. Blending personal experiences with professional guidance creates a nurturing environment where families do not just survive—they thrive. This journey is shared, embodying a path of hope and possibility.

Whether families seek practical advice or simply a shoulder to lean on, the “Guide By Your Side” program is a constant ally in their unique journey. Through this initiative, families with deaf or hard-of-hearing children find support, and a second family is committed to walking alongside them every step.

By |October 23rd, 2024|Categories: Blog, Client Story|0 Comments

Zac’s Journey in Digital Media: From Graphic Design to Video Production — Meet the UnoDeuce Intern

When Zachary Crute began his academic journey at LCC as a DMac student, he could not have anticipated the transformative path ahead in digital media. His story is one of growth, passion, and exploration, illustrating the twists and turns that can define a creative career.

From High School to LCC: The Unexpected Journey

Zac’s foray into the world of visual arts began in high school, where he first discovered graphic design. Like many aspiring artists, he sought a degree to unlock the creative industry’s doors. However, he soon realized that graphic design was different from where his true passion lay. This epiphany led him to LCC, where he had the opportunity to delve deeper into the expansive field of digital media and video production. Here, Zac found a space where he could combine his existing skills with newfound interests, igniting a spark that would drive his future endeavors.

After earning a degree in graphic design, Zac equipped himself with a diverse toolkit of skills. Yet, despite his initial excitement, he quickly recognized that his heart was pulling him in another direction. This realization prompted him to make a significant decision: to return to school and pursue a path that aligned more closely with his passions.

“I looked for something that I could pair well with the skills that I already had from graphic design,” Zac explained, highlighting his desire for a more fulfilling career.

Discovering Digital Media

At LCC, Zac was introduced to digital media, a field that captivated him with its potential for storytelling and creative expression. Each project and video shoot he undertook fueled his enthusiasm for visual storytelling, allowing him to explore new avenues and refine his craft. Zac’s experience in digital media became a vital component of his identity as a creative professional.

Internship at UnoDeuce: A Real-World Exploration

A pivotal moment in Zac’s journey was his internship at UnoDeuce. This opportunity allowed him to step beyond the classroom and gain invaluable real-world experience. The internship enhanced his technical skills and gave him insights into the industry’s business side.

While at UnoDeuce, Zac actively engaged in various shoots and editing projects. He sought to understand how professional projects differed from academic assignments, recognizing that the stakes were often higher in the real world.

“I’m hoping just to gain more experience getting out there and doing more shoots, doing more edits,” Zac remarked, eager to absorb as much knowledge as possible.

Unexpected Discoveries: Learning About Nonprofits

One of the most enlightening aspects of Zac’s internship was his exposure to various nonprofit organizations. These entities, previously unfamiliar to him, captivated Zac with their mission and community impact. He quickly grasped the importance of amplifying their voices through video storytelling.

Zac became increasingly invested in projects highlighting nonprofits’ work, recognizing their critical role in community building. “It’s perfect to elevate those so that they have more exposure and they can get the resources that they need,” he reflected, underscoring his commitment to meaningful storytelling.

A Reflection on Film: The Influence of “Saving Private Ryan”

While Zac’s primary focus is video production, his love for impactful films, particularly “Saving Private Ryan,” continues to inspire his creative endeavors. This film’s profound storytelling exemplifies the power of visual narratives, a quality Zac aspires to replicate in his work.

“Saving Private Ryan isn’t a film I revisit frequently, reflecting my appreciation for its intense narrative,” he shared. This deep respect for storytelling informs Zac’s approach to video production, motivating him to create content that resonates emotionally with audiences.

Conclusion: Where Passion Meets Purpose

Zac’s journey from graphic design to digital media underscores the importance of exploring and following one’s passions. His experiences at LCC and UnoDeuce have refined his technical skills and deepened his understanding of the transformative power of storytelling in the digital age.

As Zac continues to forge his path, the blend of past experiences and newfound knowledge promises to shape him into a well-rounded media professional. His story is a powerful reminder to embrace change, pursue one’s passions, and seek ways to elevate the voices that often go unheard.

By |October 22nd, 2024|Categories: Blog|0 Comments

ARTS ROLL CALL: Dustin Hunt: Shaping Lansing One Mural at a Time

Welcome to episode 25 of Arts Roll Call, a podcast for the arts curious. Join host Robin Miner Swartz as she interviews muralist and City of Lansing Arts Impact awardee Dustin Hunt. Dustin shares about his journey from graffiti artist and hip hop DJ to art teacher and founder of Muralmatics. He shares about his work around Greater Lansing and his current Arts Impact Project, “Lansing Shaped.”

By |October 17th, 2024|Categories: Arts Roll Call, Blog|1 Comment

CLIENT STORY: Eaton RESA – Understanding Youth Homelessness: The Impact of the McKinney-Vento Act

Youth homelessness remains a significant issue in many regions of the United States, affecting countless young lives and their educational journeys. To address this pressing concern, initiatives like the McKinney Vento Act provide essential support for students experiencing homelessness. One organization leading this charge is the Eaton Regional Educational Service Agency or Eaton RESA. This blog post explores the critical work of Eaton RESA and other community organizations dedicated to supporting vulnerable youth.

Eaton RESA: A Beacon of Hope

Eaton RESA serves as the regional coordinator for the McKinney Vento program, aiming to increase access to vital resources and services for homeless students and families in five counties: Clinton, Eaton, Shiawassee, Barry, and Calhoun. According to Eaton RESA, 857 students in these counties qualify for McKinney Vento support, a program designed to provide essential resources that meet basic and high-level needs. Kim Renwick, Executive Director of the Shiawassee Community Foundation, emphasizes, “McKinney Vento, or MV, is a resource and support for students who are unhoused or experiencing homelessness.”

Key Responsibilities of Eaton RESA

Eaton RESA’s approach includes several critical responsibilities aimed at effectively addressing youth homelessness:

1.Coordination with Community Agencies: Eaton RESA collaborates closely with various community agencies and district liaisons to enhance resource accessibility.

2.Referral and Support Services: The program ensures that students and families are referred to appropriate services that meet their needs.

3.Provision of Essential Items: Eaton RESA provides necessary items to address immediate and long-term needs, ensuring that students have the support they require to continue their education.

The Role of Community Organizations

In addition to Eaton RESA’s efforts, several community organizations work tirelessly to support youth experiencing homelessness. These organizations collaborate with the McKinney Vento program to maximize their impact.

Neighborhoods Inc. of Battle Creek (NIBC) is a nonprofit organization offering invaluable support to those on the verge of or currently experiencing homelessness. NIBC focuses on transitioning individuals back into stable housing, stating, “We can help get them back into a stable situation.”

Housing Services in Michigan also plays a crucial role in addressing various housing crises through programs like the Shared Housing Intervention Program (SHIP), specifically designed for families with school-aged children facing housing instability. This partnership with the McKinney Vento initiative helps minimize educational disruptions for affected students.

Safe Center, which specializes in support for domestic and sexual violence survivors, connects individuals in their emergency shelters with McKinney Vento liaisons at local schools. This connection ensures that educational continuity is maintained, prioritizing resources such as school supplies and transportation.

Gateway Youth Services addresses the unique needs of homeless and runaway youth aged 12 to 24. Collaborating with McKinney Vento liaisons, pit provides essential transportation support and resources for students to participate in social activities like prom or winter formals

A Success Story

One notable success shared by Gateway Youth Services involved a student -twho isfacing homelessness due to family issues. The program rallied around this student, providing vehicle repairs for school transportation and ensuring stable housing. Such stories illustrate the profound impact of support networks on vulnerable youth, aend demonstrate he commitment to their success even amid challenging circumstances.

Conclusion

The combined efforts of Eaton RESA and partner organizations underscore the importance of a collaborative approach to tackling youth homelessness. By uniting resources, expertise, and compassion, initiatives like these empower students to pursue education and achieve stability in an often tumultuous world. Youth homelessness should not hinder personal growth or educational opportunities. With continued support and awareness, we can strive toward a future where every student has the chance to thrive.

For more information on how to support or get involved with these initiatives, contact your local district liaison or visit Eaton RESA’s website.

By |October 16th, 2024|Categories: Blog, Client Story|1 Comment

MISSION CONTROL: Kim Renwick’s Journey with the Shiawassee Community Foundation

In the latest episode of Mission Control, host Paul Schmidt delves into the inspiring journey of Kim Renwick, the Executive Director of the Shiawassee Community Foundation. This podcast showcases the remarkable work of executive directors and nonprofit leaders, and Kim’s story exemplifies the impact one individual can have on their community.

A Mission to Enrich Lives

KIm’s clear and powerful mission drives the Shiawassee Community Foundation: to enrich lives in Shiawassee County through strong community relationships and careful stewardship of funds. Kim emphasizes the foundation’s commitment with the phrase, “For good forever.” This philosophy highlights the organization’s dedication to maintaining endowed funds that honor the names and legacies of families and individuals in the community.

During the discussion, Paul and Kim explore how this mission translates into daily operations and long-term strategies. The foundation builds relationships, fosters community engagement, and ensures that their financial practices reflect their values.

From Banking to Nonprofit: A Seamless Transition

Kim’s journey to nonprofit leadership is anything but conventional. With two decades of banking experience, she felt a strong pull toward the nonprofit sector. Her diverse banking experience, which included marketing, loans, and management roles, equipped her with a robust skill set that proved invaluable in her new role.

Despite the advantages of her background, Kim faced unique challenges upon joining the foundation. Adapting to the foundation’s bookkeeping system initially demanded significant time and effort. However, her financial acumen allowed her to navigate these challenges effectively, leading to innovative solutions that streamlined operations.

Embracing Leadership and Nonprofit Dynamics

Transitioning from a banking officer to an executive director required Kim to cultivate a new leadership style. Her extensive experience on various boards, including the Shiawassee Arts Council and the Red Cross, provided her with a collaborative mindset essential for nonprofit dynamics. Kim’s insights on open communication and effective meeting structures, such as the consent agenda, helped enhance productivity and foster strong relationships with the board.

Weathering the Pandemic Storm

The onset of the COVID-19 pandemic introduced an unexpected whirlwind of challenges just as Kim was settling into her role. With remote work becoming the norm, the foundation had to adapt quickly. Despite the turmoil, Kim and her team showed remarkable resilience. They utilized digital tools like Zoom to maintain connections and ensure the continuation of programs, including the local Giving Tuesday initiative, Raise Up Shiawassee.

The Shift in Fundraising Dynamics

As fundraising efforts shifted during the pandemic, the foundation embraced digital platforms and traditional methods. This dual approach allowed them to connect with younger demographics while still engaging long-time supporters. Additionally, emerging technologies, including AI tools, prompted the foundation to reevaluate tits scholarship application processes, ensuring submission authenticity.

Celebrating 50 Years of Impact

2023 marks a significant milestone for the Shiawassee Community Foundation, celebrating its 50th anniversary. Kim has played a crucial role in organizing events that honor this legacy and recognize the individuals and members who have shaped the foundation over the years. The foundation remains committed to sustainability and growth and focuses on pressing issues such as mental health, childcare, and housing in its strategic plans for the next 50 years.

A Glimpse into Kim’s World

Outside of her professional responsibilities, Kim enjoys various hobbies, including knitting, crocheting, and spending time outdoors with her two-year-old dog. These activities provide a necessary balance, allowing her to unwind and recharge after the demands of her role.

Connect with Shiawassee Community Foundation

For those interested in learning more about the Shiawassee Community Foundation or finding ways to get involved, Kim encourages direct contact at kim@shiacf.org or their website at shiacf.org.

Conclusion

Kim Renwick’s journey illustrates the power of dedication and adaptability in nonprofit leadership. Her transition from banking to the nonprofit sector, her proactive approach during a global pandemic, and her efforts to celebrate the foundation’s rich history encapsulate effective leadership’s essence in today’s dynamic environment.

As this season of Mission Control wraps up, listeners can look forward to more enlightening conversations with community leaders in the upcoming season. If there’s a leader you’d like to hear from, feel free to reach out at missioncontrol@unodeuce.com.

Thank you for joining us, and we’ll see you in the control center next season!

By |October 15th, 2024|Categories: Blog, Mission Control Podcast|0 Comments

EXPERT CONNEXIONS: Author Tips for Success

We’re back with Amazon bestselling author Allison Spooner and our host Julie Holton Smith for a deep dive into the business of writing. Whether you’re a business leader, startup founder, or a creative who’s always dreamed of writing a book, this episode is packed with strategies for turning your ideas into a published success.

Allison Spooner shares her expert insights on the many reasons to write a book, and we explore the challenges and rewards of the publishing journey, offering valuable advice for aspiring authors.

With National Recovery Month coming to a close, this episode of Expert Connexions is especially timely as Allison’s latest book, The Things We Cannot Change: A Story About The Ghosts Created by Addiction, which tackles themes of grief, addiction, and recovery, has officially launched!

By |October 10th, 2024|Categories: Blog, Expert Connexions|0 Comments

CLIENT STORY: Ingham County Clerk – Unlocking the Write-In Vote: What You Need to Know to Make Your Voice Count!

Ingham County Clerk Barb Byrum recently shed light on the often-overlooked process of write-in voting, an option available to voters who wish to support candidates not listed on their ballots. While many voters may think they can simply write in a name, Byrum emphasizes that there are specific requirements that must be met for these votes to be counted.

First and foremost, for a write-in vote to count, the candidate must be a registered write-in candidate. This registration process involves the candidate submitting a brief form to the appropriate filing official before the election deadline, which is typically 4:00 p.m. on the second Friday before the election. If this registration is approved, the candidate’s name will be communicated to local clerks and precinct workers, making it known that the write-in is valid.

Once voters arrive at the polls, they must follow a few essential steps. When casting a write-in vote, voters need to ensure they fill in the bubble next to the write-in area just as they would for any other candidate. This step is crucial; without marking the bubble, the vote may not be counted.

Additionally, clarity in spelling is key. Voters must spell the write-in candidate’s name clearly enough for it to be recognizable by the precinct workers, who include representatives from both major political parties. This ensures that the intent of the voter is accurately reflected in the vote count. After the polls close, votes for write-in candidates are hand-tallied and reported to the county clerk for certification by the county board of canvassers.

For those considering write-in candidates, Byrum offers a practical tip: voters can request a list of registered write-in candidates from their local clerk’s office. This is an important step since precinct workers at polling places cannot provide this information.

Finally, Byrom humorously reminds voters that not all names are eligible. For instance, characters like Mickey Mouse or James Bond are unlikely to have registered as write-in candidates. This reinforces the idea that while write-in voting is a powerful tool for expressing preferences, it comes with specific rules that must be followed to ensure every vote counts.

By educating voters about the write-in process, Byrum aims to empower citizens to make informed choices, enhancing participation and engagement in the democratic process. Understanding these guidelines not only aids in individual voting efforts but also strengthens the overall electoral system.

By |October 9th, 2024|Categories: Blog, Client Story|0 Comments
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