Startup Grind Lansing2024-02-26T21:41:31-05:00

Startup Grind Lansing

CLIENT STORY: A Journey of Compassion: Emily Mathijs’ Path to Medicine

Embarking on a journey in medicine isn’t simply about textbooks or hours spent in labs. It’s about passion, perseverance, and personal growth, shaped by the experiences that define one’s life. This is the story of Emily Mathijs, a medical student at the Michigan State University College of Osteopathic Medicine (MSUCOM), whose path to medicine is inspiring and deeply rooted in her desire to give back to her community.

**From Ukraine to a New Beginning**

Emily’s journey began long before she entered a medical school classroom. Born in Ukraine, she and her family immigrated to the United States for a better life. Motivated by the hope of brighter opportunities for their children, Emily’s parents arrived with dreams of a fresh start. The support they received from generous volunteer organizations played a crucial role in their transition to their new home. This early exposure to the power of community service had a lasting impact on Emily.

Since age 10, Emily has been actively involved in volunteer work alongside her mother. Their efforts began with nursing homes and hospitals, where Emily developed a passion for helping others. She said, “My journey started when my parents came from Ukraine. They came here because they wanted a better life for me and my brother.”

**Early Inspirations and the Call to Medicine**

As she grew older, Emily’s desire to make a tangible difference in people’s lives evolved into a calling to medicine. Her volunteer experiences in hospitals allowed her to immerse herself in the healthcare world, where she found her true purpose. Inspiration also came from within her family—her brother, a pioneer in their family’s medical journey, became the first doctor in their household. Emily’s admiration for her brother’s accomplishments only fueled her medical career ambition.

**Overcoming Barriers and Embracing Opportunities**

Emily’s story is not only one of ambition but also of overcoming significant historical barriers. As a member of a Jewish family, she was deeply aware of the struggles her ancestors faced in Ukraine, where Jews were once barred from entering medical school. The opportunity to study medicine in the United States filled Emily with immense gratitude and reinforced her sense of purpose. She reflects, “Coming from Ukraine, my parents are Jewish, and Jews were not allowed to go into medical school at that time.”

**Choosing Osteopathic Medicine**

In her search for a medical path aligned with her values, Emily found osteopathic medicine to be the perfect fit. The holistic approach to healthcare resonated deeply with her, focusing on treating the whole person rather than just addressing symptoms. Emily’s decision to pursue osteopathic medicine at MSUCOM became a turning point in her educational journey. One of her first experiences, working with Detroit Street Care, provided invaluable exposure to the diverse and vulnerable populations needing compassionate care.

**Real-World Challenges and Personal Triumphs**

Emily’s passion for medicine was tested during her internal medicine rotations. There, she encountered a 17-year-old Hispanic immigrant from Venezuela suffering from a severe leg infection. Language barriers complicated his access to medical care. Still, Emily’s ability to communicate in Spanish became a crucial bridge, enabling her to advocate for him and ensure he received the necessary treatment.

Her efforts paid off when, months later, the patient sent her pictures of his healed leg, a testament to her commitment and the impact of compassionate care. Emily says, “Just that little extra touch can sometimes honestly change a patient’s life.”

**Looking Ahead: The Future in Orthopedic Surgery**

With her medical education underway, Emily is focused on her dream of specializing in orthopedic surgery. As she moves through the application process, she acknowledges the invaluable support she has received from the Michigan Osteopathic College Foundation (MOCF) scholarship. The scholarship has made her dream of becoming a doctor more attainable and affirmed her commitment to giving back to others.

**Giving Back in Gratitude**

For Emily, her journey is not solely about personal achievements. As a wife and mother, she understands the broader impact of the support she’s received. Emily looks forward to paying it forward and helping others achieve their dreams just as she has been helped. “I’m truly grateful for what the scholarship has done for me and look forward to paying it forward to others when I have the means.”

**Conclusion**

Emily Mathijs’ story powerfully reminds us that the path to medicine is more than just an academic pursuit. It is a journey driven by empathy, resilience, and an unwavering commitment to serving others. Emily’s dedication to overcoming obstacles and advocating for patients serves as a beacon of inspiration for future medical professionals. Through her story, we are reminded that medicine is not merely a career but a vocation that can transform lives and uplift entire communities.

By |February 26th, 2025|Categories: Blog, Client Story|0 Comments

CLIENT STORY: Michigan Hands & Voices – 136: An EHDI Collaborative Goal

Bringing a newborn into the world is a joyful and life-changing experience. However, new parents often face various health screenings and check-ups, many of which can feel overwhelming. Among these, the newborn hearing screening is one of the most important. Early identification of hearing issues is crucial for a child’s development, and the **1-3-6 EDHI (Early Hearing Detection and Intervention)** collaborative goal ensures hearing loss is detected and addressed as quickly as possible. In this blog post, UnoDeuce Multimedia explores the significance of the **1-3-6 framework**, its importance, and how it can impact both parents and their newborns.

### What is the 1-3-6 EDHI Framework?

The **1-3-6 framework** is a nationwide initiative to ensure early detection and intervention for hearing loss in newborns. It provides a structured timeline to guarantee that children with hearing impairments receive the necessary care at the right time. Here’s what the 1-3-6 goal entails:

– **1 Month**: Every newborn should undergo a hearing screening within the first month of life.
– **3 Months**: If hearing loss is indicated, it should be diagnosed by the age of three months.
– **6 Months**: Early intervention services should begin in six months if hearing loss is confirmed.

This collaborative initiative involves healthcare providers, Early Hearing Detection and Intervention (EDHI) programs, and early intervention services to ensure that newborns with hearing loss are supported promptly.

### Why Early Detection is Vital

The first month of life is critical for a child’s development, and newborn hearing screenings are the first step in detecting potential hearing issues. Identifying hearing loss early helps to avoid delays in communication, cognitive development, and overall growth. Early screening leads to diagnostic tests and referrals, ensuring your child receives the necessary support without delay.

The 1-3-6 framework emphasizes that early intervention is essential for a child’s development. If hearing loss is diagnosed by three months, and intervention begins by six months, the child has a much better chance of achieving key developmental milestones such as:

– **Communication**: Early intervention supports developing verbal and non-verbal communication skills.
Early Literacy: Children with early hearing issues can still develop strong literacy skills with proper support.
– **Language Acquisition**: Early intervention helps children acquire language skills vital for social and cognitive growth.

An early start ensures the child can keep pace with their peers, bridging any potential gaps caused by hearing challenges.

### Real-Life Impact: A Parent’s Perspective

For many parents, the newborn hearing screening can come as a surprise. One parent shared their experience, saying, *“I didn’t even know the newborn hearing screen existed until he was born. They had done the test thrice, and they said he didn’t pass each time. But they didn’t emphasize how urgent it was.”*

This situation is not uncommon. While navigating the responsibilities of newborn care, many parents may not fully understand the urgency of follow-up screenings. Delays in follow-up testing can affect a child’s development, as timely intervention is critical in supporting language and communication skills. In this case, the family followed up when their child was eight weeks old, but early intervention could have mitigated the impact on developmental milestones.

### The Role of Healthcare Providers

Healthcare providers play a vital role in guiding parents through the 1-3-6 process. They must communicate clearly about the newborn hearing screening results and ensure that parents understand the urgency of any follow-up testing. Parents must leave the doctor’s office clearly, understanding why timely action is essential. Phrases like “Don’t worry, but don’t wait” are much more helpful than reassuring parents that everything is fine.

Providers should also help parents navigate the next steps by connecting them with resources such as audiologists, speech-language pathologists, and early intervention services. These professionals can provide a structured plan to address the child’s needs.

### Navigating Early Intervention

The early intervention process can seem daunting once a hearing loss diagnosis is confirmed. However, the 1-3-6 framework ensures that families are not alone in this process. A network of specialists and support systems is available to help guide parents through the following steps. Early intervention services include therapies and communication support, which help children develop the skills they need to succeed.

### Key Takeaways for Parents

– **No Panic, Prompt Action**: Understand the urgency of follow-ups, but don’t panic. Be proactive about scheduling your child’s appointments.
– **Utilize Resources**: Engage with the network of specialists available through early intervention programs to ensure the best support for your child.
Stay Informed: Communicate openly with healthcare providers, and don’t hesitate to ask questions about the next steps in the process.

Parents can take the necessary steps to support their child’s development by staying informed and utilizing the right resources. The 1-3-6 framework provides a clear path forward, ensuring hearing loss is detected and addressed early, helping children thrive despite potential challenges.

### Conclusion

The 1-3-6 EDHI collaborative goal offers an essential framework for ensuring early identification and intervention for hearing loss in newborns. Understanding this framework empowers parents to take timely action, connect with healthcare professionals, and utilize the available resources. Early detection and intervention can have a lasting positive impact on a child’s communication, literacy, and overall development. By following the 1-3-6 guidelines, parents can help ensure their child is on the best possible path to a bright future.

By |February 25th, 2025|Categories: Blog, Client Story|0 Comments

5 Video Marketing Trends You Can’t Ignore in 2025 – Insights from UnoDeuce Multimedia

As we enter a new era of digital content in 2025, video marketing continues to evolve rapidly. Industry professionals must stay ahead of the curve, understanding emerging trends that can significantly enhance their strategies and results. UnoDeuce Multimedia, led by creative video strategist Paul Schmidt, is here to share the top video marketing trends that content creators and marketers cannot ignore.

### 1. **Keywords Over Hashtags: SEO for Video Content**

Hashtags were once the preferred method for categorizing video content and improving discoverability. However, in 2025, there will be a shift toward prioritizing keywords as the central focus for video SEO. Keywords now play a far more significant role in how videos rank on search engines and platforms like YouTube.

For better visibility, Paul Schmidt emphasizes that creators should integrate relevant keywords into their video titles, descriptions, and tags. This approach helps enhance discoverability, increase organic reach, and maintain consistent branding across multiple platforms.

**Pro Tip:** Use keyword research tools like Google Keyword Planner and Ubersuggest to discover trending terms in your niche. Keywords are essential for making your content more discoverable and searchable.

### 2. **Leveraging AI Tools to Enhance Content Creation**

Artificial intelligence is transforming how content creators develop and refine their work. While AI doesn’t replace the need for creativity, it can drastically improve efficiency and quality in content creation. AI tools like ChatGPT, Grammarly, and AppSumo’s Video Chat are now indispensable for video marketers.

ChatGPT, for instance, can help craft engaging video descriptions, titles, and scripts, while Grammarly ensures polished, professional writing. AppSumo’s Video Chat is excellent for organizing social media content and video descriptions, saving time on repetitive tasks.

Paul suggests that utilizing AI tools for mundane tasks allows creators to focus more on **strategy** and **storytelling**, ultimately improving the overall impact of their content.

### 3. **The Rise of Video Podcasts**

Podcasting has been a dominant content format for years, but the trend is evolving. Video podcasts are becoming a powerful way to engage audiences visually, and platforms like YouTube are positioning themselves as major players in the podcasting space, competing with audio platforms like Spotify and Netflix.

By integrating video into podcasts, creators can increase audience engagement and open up new monetization opportunities. Videos also offer versatility, allowing content to be repurposed and cross-posted across various platforms.

**Insight:** Converting your audio podcast into a video format enhances the content’s reach and audience interaction, making a simple audio experience far more immersive.

### 4. **Show, Don’t Tell: The Power of Visual Storytelling**

In a world increasingly driven by multimedia, Paul Schmidt advises content creators to move beyond bare “talking head” videos. Visual storytelling—graphics, animations, and relevant footage—is essential for engaging viewers.

Paul emphasizes the importance of integrating dynamic visuals to complement the narrative. Creative editing, photography, and real-world examples can enrich storytelling and hold the audience’s attention.

**Application:** Infographics, animated sequences, and immersive footage can make a video more impactful. They help convey complex ideas visually and keep the audience engaged.

### 5. **The Dominance of Vertical Video**

Thanks to its mobile-friendly design, vertical video has become a dominant format. With the increasing use of smartphones for video consumption, platforms like TikTok, Instagram Reels, and YouTube Shorts have made vertical videos a must-have for social media marketers.

Vertical video has several benefits, including optimized mobile viewing and cross-channel usability. Creators can repurpose a single vertical video across multiple platforms, ensuring maximum reach with minimal effort.

**Strategic Tip:** Short, engaging vertical videos have proven to be more effective at capturing attention on social media. Focus on creating content that works well across multiple vertical video platforms.

### Conclusion

As 2025 unfolds, content creators must embrace these evolving video marketing trends to stay competitive. Marketers can significantly boost their reach and engagement by shifting focus from hashtags to keywords, leveraging AI tools, incorporating video podcasts, mastering visual storytelling, and capitalizing on the power of vertical video.

At **UnoDeuce Multimedia**, Paul Schmidt and his team are ready to help you navigate these trends and elevate your video marketing strategy. Embrace these changes, and let’s make 2025 a year of impactful stories and captivating videos that resonate with your audience.

For more insights and inquiries, visit UnoDeuce Multimedia today.

By |February 25th, 2025|Categories: Blog|0 Comments

CLIENT STORY: Michigan Center for Rural Health – Collaboration with National Kidney Foundation of Michigan

In rural communities, healthcare presents distinct challenges. With limited access to medical services, fewer educational resources, and a lack of awareness, many health issues go undiagnosed until they reach advanced stages. Chronic Kidney Disease (CKD) is one such condition that can often remain hidden until it becomes more severe, making early detection and management essential for improving patient outcomes. Thanks to the efforts of the Michigan Center for Rural Health (MCRH) and the National Kidney Foundation of Michigan, crucial steps are being taken to empower rural healthcare providers and improve CKD management.

### Addressing Rural Health Challenges

A variety of factors complicates healthcare in rural areas. Many rural healthcare providers face inadequate resources, which limits their ability to diagnose and treat chronic conditions effectively. CKD is particularly concerning because it can develop silently and remain undetected until significant damage is done. This delay in diagnosis can lead to complications that could have been prevented with earlier intervention. As a result, the collaboration between MCRH and the National Kidney Foundation is a critical step in equipping rural providers with the knowledge and tools to manage CKD better and improve patient outcomes.

### Who is Jillian Oesterle?

Jillian Oesterle, the Director of Provider Solutions at MCRH, has been instrumental in bridging the gap between rural healthcare providers and the resources needed to combat CKD. Her leadership has been vital in bringing together the expertise of MCRH and the National Kidney Foundation to create practical solutions that address the unique challenges rural health professionals face. With Jillian at the helm, the initiative has gained momentum in providing healthcare providers with the tools to manage CKD and its associated risk factors.

### A Collaborative Approach

The MCRH and the National Kidney Foundation of Michigan partnership is centered on empowering rural healthcare providers. Through education, resources, and developing a CKD management toolkit, both organizations are working to provide the support needed to address CKD effectively.

**Education on CKD:** The first step in this initiative is to educate healthcare providers about CKD, including how it can be detected early and the importance of managing risk factors like hypertension and diabetes.

**Integrating CKD Screening:** Providers can identify the disease in its early stages by incorporating it into routine clinical workflows. Early detection is crucial for preventing or slowing its progression. As Jillian Oesterle states, *“By integrating CKD screening into clinic workflows, rural providers are empowered to identify CKD in early stages and optimize management of modifiable risk factors.”*

**Developing a CKD Management Toolkit** In collaboration with the National Kidney Foundation, MCRH has developed a CKD management toolkit that equips healthcare providers with educational materials and resources to manage CKD in rural clinics better.

### The Impact of Empowering Providers

The collaboration has had a tangible impact on healthcare providers, who now have access to tools and resources that significantly improve their ability to manage CKD. The CKD management toolkit is designed to:

– **Improve Early Detection:** Early identification of CKD allows healthcare providers to take timely action, slowing the progression of the disease.

– **Enhance Patient Care:** Providers can deliver more effective care to patients With better resources and a clearer understanding of CKD management.

– **Reduce CKD Prevalence:** By equipping rural healthcare professionals with the necessary tools, the prevalence of CKD can be reduced, ensuring better health outcomes for rural communities.

### The Role of the National Kidney Foundation

The National Kidney Foundation of Michigan is pivotal in raising awareness about CKD in rural areas. Their involvement is crucial in ensuring that rural healthcare providers have the knowledge and resources to prevent, detect, and manage CKD effectively.

### Looking Ahead

The MCRH and the National Kidney Foundation of Michigan partnership is an inspiring model for addressing chronic disease management in rural communities. Their collaborative approach continues to evolve as they expand resources and educational opportunities for healthcare providers. The ultimate goal is to foster healthier futures for individuals affected by CKD, regardless of where they live.

### Join the Cause

If you’re interested in learning more about the efforts to combat CKD in rural communities or want to support this important cause, visit the following resources:

– Michigan Center for Rural Health
– National Kidney Foundation of Michigan

Through collective efforts, we can make a significant difference in the lives of individuals living with Chronic Kidney Disease. Stay informed, stay involved, and help support the fight for better health in rural communities.

By |February 13th, 2025|Categories: Blog, Client Story|0 Comments

CLIENT STORY: L-Town Jubilee – Empowering Through Individualized Health Coaching

Jubilee is a pivotal organization supporting households working to overcome homelessness. Their mission goes beyond merely providing shelter—helping individuals maintain their housing and access vital resources, relationships, and services to create a more sustainable life. At its core, Jubilee believes in the power of connection and community, aiming to ensure that people are housed and supported holistically in their journey to stability.

One of the most potent initiatives at Jubilee is its involvement in the Ingham Health Equity Council. The council’s goal is to weave a web of support and connections for individuals, no matter their background or identity. Whether a person’s race, economic status, or personal history, Jubilee seeks to ensure everyone is equitably served and has access to the resources necessary for their health and well-being. Jubilee understands the importance of community and support systems in a world where no one achieves lasting success alone.

A key aspect of Jubilee’s work involves bridging clients and resources. This includes the organization’s health coaching program, funded by a generous $13,000 grant from the Health Equity Committee. This funding was used to cover health coaches’ incentives and to provide participants with supplies, such as backpacks filled with essential items. The program offered two distinct yet complementary approaches to health coaching: physical and emotional well-being.

Dinah, a health coach at Jubilee, focused on improving clients’ physical health, including helping them navigate health insurance options, find a primary care physician, schedule appointments, and follow through with medical care. Her efforts were invaluable in ensuring clients received the proper care to manage their health effectively. Meanwhile, the emotional and social health coaching offered by Jubilee focused on coping strategies, stress management, and personal empowerment. These sessions often occurred in uplifting settings, such as Frances Park, where clients could experience new, healthy, positive activities.

The program’s personalized approach to care has profoundly impacted its participants. Many people enrolled in the program had never experienced the level of support they received from Jubilee. One client shared how, through the program, they had received critical assistance such as transportation to necessary appointments, help with obtaining disability benefits, and guidance in securing better housing. The individual expressed that they were amazed by how Jubilee staff went above and beyond to ensure they were supported—offering emotional care and tangible help, such as arranging for a hotel stay so they could rest after a medical appointment.

Another participant spoke about the importance of the health coaching sessions, emphasizing the value of having someone to talk to who genuinely listens and helps them work through challenges. This holistic support—combining financial incentives with emotional care—has proven life-changing. One individual was able to schedule a long-needed surgery and received assistance with managing their health and housing situation.

Erica, a Jubilee staff member, was highlighted for her immense support and client advocacy. Before working with Jubilee, one participant struggled without a caseworker. Erica’s involvement made all the difference. The person noted how valuable it was to have someone in their corner who understood their struggles and worked tirelessly to help them navigate the system.

At its heart, Jubilee believes everyone deserves care, respect, and the opportunity to reclaim self-love and self-care. For those who may have lost touch with these concepts due to trauma, hardship, or instability, Jubilee provides the tools, resources, and guidance to help them rediscover their worth and build a healthier, more stable future. Jubilee creates lasting change by offering emotional and practical support—one person at a time.

By |February 12th, 2025|Categories: Blog, Client Story|0 Comments

CLIENT’S STORY: Alma Woman’s Club – Celebrating Our 135th Anniversary

The Alma Women’s Club is proud to celebrate a remarkable milestone in 2024—its 135th anniversary. Established in November 1889, the club has been a cornerstone of community service, promoting civic involvement, education, the arts, and personal development. The Alma Women’s Club has fostered a deep commitment to empowering women and supporting youth through various programs and initiatives for over a century. As the club commemorates this significant anniversary, it reflects on its rich history, continued dedication to the community, and the lasting legacy its members have created.

### A History of Service and Innovation

Founded when women’s roles in civic life expanded, the Alma Women’s Club has always embraced change and innovation. For over 135 years, it has strongly advocated education, women’s rights, and community engagement. One of the most iconic contributions from the club’s long history is the creation of the “Little White Line on the Right Side of the Road”—a simple yet revolutionary idea that enhanced road safety worldwide.

In 1956, club member Vita Richards was driving on rural roads to pick up her husband from the bus station in Lansing. Noticing the difficulty of navigating the streets at night, she proposed placing a white line on the right side of the road. This would make it easier for drivers to stay on course, particularly during the evening. Vita presented the idea to the Michigan State Highway Department with the full support of the Alma Women’s Club. The proposal was quickly adopted and eventually became a global road safety feature. As Diantha Hicks, a longtime club member, fondly remembers, “The most significant contribution the Alma Women’s Club has made to society is the Little White Line on the Right Side of the Road.”

### Continuing the Legacy Through Education and the Arts

While the club’s history is rich with groundbreaking ideas, its focus on education and the arts continues today. The Alma Women’s Club is dedicated to nurturing young minds and providing opportunities for personal development. The club empowers local youth through various programs and helps them thrive academically and creatively.

One of the club’s standout initiatives is its annual Book Distribution Program, in which every third-grade student in Alma receives a book. This program encourages early literacy and fosters a love of reading among young children. The Alma Women’s Club also supports creativity and artistic expression by awarding scholarships to middle schoolers to attend art camps. These scholarships allow students to develop their artistic talents and explore new creative avenues.

Another crucial aspect of the club’s mission is its **High School Scholarship Program**, which awards a scholarship to a female high school senior who has demonstrated outstanding academic achievement and a commitment to community service. This scholarship provides financial support to young women pursuing higher education, helping to break down barriers to college access and encouraging leadership in future generations.

### Looking Ahead: A Bright Future

As the Alma Women’s Club looks ahead to the next 135 years, it remains steadfast in its mission to serve the community, support education, and celebrate the arts. The club continues to honor the dedication and vision of the women who came before them and the current generation of members shaping its future.

In a constantly changing world, the Alma Women’s Club’s legacy of community service, education, and innovation remains as relevant today as it was in 1889. With each new initiative and contribution, the club builds upon the sturdy foundation laid by its founders. Whether supporting local youth or making a global impact through innovative ideas, the Alma Women’s Club stands as a beacon of hope and progress.

### Join in the Celebration

As the Alma Women’s Club celebrates 135 years of service, innovation, and community impact, the organization invites everyone to honor its legacy. From the groundbreaking “Little White Line” to the ongoing work supporting education and the arts, the Alma Women’s Club has demonstrated how a small group of dedicated individuals can make a lasting difference. Here’s to another 135 years of empowering women, supporting youth, and improving the world.

Visit the Alma Women’s Club website for more information on its programs and to stay updated on future initiatives.

By |January 16th, 2025|Categories: Blog, Client Story|0 Comments

CLIENT STORY: Shiawassee Regional Chamber of Commerce- Annual Dinner Hype Video

Last year, we were asked by the Shiawassee Regional Chamber of Commerce to capture the evening of their annual awards dinner. It was held at the Z Hall just outside downtown Owosso, Michigan. Award winners included the following: ATHENA: Robin Stechschulte, Citizen of the Year: Kim Renwick, Mission Award: Dan Montes, Chairman’s Award: Ruthann Liagre, Ambassador Outstanding Business and Community Hero Award: Josh Willard, Entrepreneur Award: Bill Gilbert, Heart of Shiawassee: The Arc of Mid-Michigan, Innovation Award: Rex Wheele, Community Champion: Becky Zemla

For more info: https://www.shiawasseechamber.org/

By |January 16th, 2025|Categories: Blog, Client Story|0 Comments

CLIENT STORY: Michigan Center for Rural Health – Understanding Kidney Disease Management with Kalen Gerulski

Kidney disease has long been a silent and often undiagnosed health issue, with many patients discovering their condition only after significant damage has already occurred. However, there is hope on the horizon thanks to recent advancements in healthcare and a growing focus on early intervention. Kalen Gerulski, a dedicated nurse practitioner at McLaren Clare Clinic, is at the forefront of these changes, offering valuable insights into the evolving landscape of kidney disease management.

**A Shift Toward Early Diagnosis**

For years, kidney disease was typically diagnosed only when patients experienced severe kidney damage, making treatment options more limited and less effective. This delayed approach was particularly problematic for individuals in rural communities, where healthcare resources are often scarce. Fortunately, there has been a significant shift in the healthcare community’s approach to kidney disease. Today, the focus is on early diagnosis, prevention, and proactive management, especially in rural healthcare settings.

One key component of this shift is routinely testing critical kidney function indicators. Traditionally, kidney disease was diagnosed using serum creatinine levels, but this method often missed early signs of kidney dysfunction. Kalen Gerulski emphasizes the importance of adding urinal albumin tests alongside the standard Glomerular Filtration Rate (GFR) tests. These combined measures offer a more complete picture of kidney health, enabling healthcare providers to detect kidney disease earlier, often before noticeable symptoms occur.

“Too often, kidney disease was only diagnosed after kidneys started to fail,” says Gerulski. “With better screening tools, we can catch problems earlier and prevent further damage.”

**The Role of Routine Testing and Monitoring**

At McLaren Clare Clinic, Gerulski and her team use a combination of routine tests to monitor kidney health and track disease progression. Electronic Medical Records (EMR) are crucial in managing these tests and follow-up care. By tracking key metrics such as GFR and the urine albumin ratio, the clinic can monitor trends in kidney function and adjust treatment plans as necessary.

– **GFR (Glomerular Filtration Rate):** This test measures how well the kidneys filter waste from the blood. A lower GFR indicates impaired kidney function, which can signal the early stages of kidney disease.
– **Urinalbumin-to-Creatinine Ratio:** This test looks at the albumin level, a protein, in the urine. High albumin levels can indicate kidney damage, as healthy kidneys typically prevent albumin from leaking into the urine.

Regularly tracking these indicators enables healthcare providers to intervene early, adjust treatments, and offer personalized care plans designed to slow the progression of kidney disease.

**The Power of the PATH Program**

Another key initiative championed by Kalen Gerulski is the PATH (Personal Action Towards Health) program. This program empowers patients by improving their understanding of chronic conditions like kidney disease. By offering an accessible and affordable platform for education and engagement, PATH helps patients become active participants in their healthcare.

“PATH is about more than just providing information. It’s about empowering patients to take control of their health and work in partnership with their healthcare providers,” Gerulski explains. “When patients are more informed, they’re more likely to take action and make positive changes in their lifestyles.”

The PATH program emphasizes patient education, offering easy-to-understand resources and guidance to help individuals manage their chronic conditions better. This proactive approach to healthcare improves patient outcomes and helps reduce the burden of chronic disease.

**Collaboration for Rural Healthcare**

Kalen Gerulski’s work also extends beyond individual patient care. He is actively involved in the Chronic Kidney Disease Learning Collaborative, a partnership with the National Kidney Foundation of Michigan and the Michigan Center for Rural Health. This collaboration brings essential resources, education, and support to rural communities with limited kidney disease management.

By fostering collaboration among healthcare professionals and organizations, Gerulski helps ensure that rural patients access the same high-quality care as those in urban settings. “Working together as a community is crucial,” she says. “It’s about making sure no one is left behind.”

**Conclusion**

As kidney disease becomes a more prominent issue in healthcare, efforts like those spearheaded by Kalen Gerulski at McLaren Clare Clinic are paving the way for better management, earlier detection, and improved outcomes. Through routine testing, patient education programs like PATH, and collaborative efforts in rural healthcare, the future of kidney disease management looks brighter than ever. Early intervention and proactive care can make a difference, offering patients a better quality of life and a more substantial chance at long-term kidney health.

By |December 19th, 2024|Categories: Blog, Client Story|0 Comments

Reflecting on 2024: A Year of Growth and Exciting Transformations | UnoDeuce Multimedia

As 2024 draws close, it’s the perfect time to reflect on the year’s growth and transformations at UnoDeuce Multimedia. Led by Paul Schmidt, the owner, and creative video strategist, UnoDeuce Multimedia has experienced a dynamic and eventful year. From nonprofit collaborations to significant fundraising successes, the company has set the stage for an even brighter future.

Paul recently shared an insightful video update, giving followers a glimpse into the year’s highlights and a look ahead to what’s in store for 2025. Let’s dive into these exciting developments.

### Mission Control Concludes with Impactful Conversations

The second half of 2024 ended with the conclusion of UnoDeuce Multimedia’s *Mission Control* series. This series, wrapped up in October, featured powerful conversations with nonprofit leaders and executive directors. Through these discussions, the team explored the challenges and triumphs within the nonprofit sector. The conversations were insightful and thought-provoking, and they are highly recommended for anyone passionate about nonprofit leadership and social impact.

Paul shared, “We had many great conversations with nonprofit leaders and executive directors that you should check out.” These conversations gave voice to the nonprofit sector’s leaders and showcased UnoDeuce’s commitment to supporting causes that matter.

### Fundraising Success: A Community Effort

Autumn 2024 saw UnoDeuce Multimedia at the heart of several major fundraising events. Whether it was the long-standing partnership with Catholic Charities, the fun-filled Red Nose Ruckus, or collaborative projects with organizations like Davy’s Project, High Fields, and Todd Martin Youth Leadership, UnoDeuce played a pivotal role in telling the stories that fueled fundraising success.

These efforts helped raise over $700,000, directly supporting these vital organizations. Their ability to craft compelling videos that captured the essence of these gatherings was a testament to the team’s creative prowess and dedication to their community.

### A Remarkable Year-End Fundraising Total

As 2024 drew to a close, UnoDeuce Multimedia proudly reported that their collaborative projects had raised an impressive $1.2 million total. This milestone underscored their ability to leverage storytelling and video production to drive meaningful impact for nonprofits. Paul and his team have proven that creativity and collaboration can lead to outstanding results for the company and the causes they champion.

### Looking Ahead: 2025 and Beyond

UnoDeuce Multimedia is entering 2025 with big plans and exciting changes on the horizon. The most notable is the company’s move to a new space. After several relocations in recent years, Paul and his team are excited to settle into a new headquarters that will reflect their brand’s identity and creative vision. This new environment promises to enhance the team’s workflow and provide an inspiring backdrop for future projects.

### Revamping Marketing Strategies

In addition to the move, UnoDeuce is also planning a fresh approach to its marketing strategies in 2025. Paul shared that feedback from clients and followers has highlighted the need for UnoDeuce to speak more about their work and successes. “I’ve been told numerous times that we don’t talk about ourselves enough. So, we’re going to dive into that,” Paul explained.

Expect updates to UnoDeuce’s YouTube channel, website, and social media platforms in the coming months. With a bold new look and engaging content, the company is set to connect with its audience in new and meaningful ways.

### Wrapping Up 2024 with Gratitude

As the year approaches, Paul and the UnoDeuce Multimedia team want to thank everyone who supported them throughout 2024. The year has been transformative, and the team is eager to build upon this momentum in the new year. With exciting projects already in the pipeline for the spring, UnoDeuce is ready to take on 2025 with renewed energy and passion.

Reflecting on the past six months, it’s clear that UnoDeuce Multimedia has impacted the nonprofit sector and beyond. As they head into the new year, there’s no doubt that the company will continue to innovate, inspire, and make a difference through powerful storytelling and creative video production.

Stay tuned for more updates, and prepare for an exciting 2025 with UnoDeuce Multimedia!

By |December 18th, 2024|Categories: Blog|0 Comments
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