Startup Grind Lansing
Guest Post: Avoid these Common Facebook Ads Pitfalls
Facebook is one of the best platforms for growing your audience and driving conversions, but many businesses impact their results by making simple mistakes that are easy to avoid. Improving your approach to Facebook marketing will have a significant effect on your ROI.
If you’re not getting the Facebook marketing results you’re after, it might be time to reevaluate your strategies and change the way you approach the channel. These are some of the most common Facebook Ads errors that stop brands from achieving their goals.
Not Focusing on Conversions
Customer journey mapping is one of the hottest trends in digital marketing, and more and more businesses are beginning to look at conversions as a long-term goal. While it’s important to promote long-term engagement, making a sale should be your objective with every Facebook ad.
With that in mind, each ad should be developed to push readers toward making a purchase. Adding a lead to your contact list is a good secondary goal, but only because subscribers are more likely to buy something. It’s important to keep sales at the front of your mind in each Facebook marketing campaign.
Using the Wrong Statistics
Facebook offers more marketing analytics than any other platform, and these give you unparalleled insight into every piece of content. That said, it’s easy to get distracted by some of the less important numbers and lose sight of the ones that really matter to your business.
Taktical, a performance marketing agency, recommends looking beyond metrics such as reach or likes towards metrics like cost per conversion and cost per click. These tell you exactly what your money is getting with every campaign, and they make it easy to identify which ads need to be revised or replaced.
Sending the Same Ads to Your Entire Audience
Digital marketing used to be as simple as displaying the same ads on different channels, but that approach is now hopelessly outdated. The best marketers take full advantage of Facebook’s audience segmentation features to fine-tune audiences and personalize their content as much as possible.
Facebook allows you to build custom audiences using a wide range of data points including location, age, interests, and previous interactions with your brand. You can also develop lookalike audiences based on your existing leads, helping you identify others who might be interested in your products. Experiment with different custom audiences and see which ones fit your customer personae.
Effective Facebook marketing is crucial for any business, and improving your results is often as simple as making a few quick changes. These are some of the best places to start if you’re looking for ways to update your Facebook marketing practices for 2019.
Rae is a graduate of Tufts University with a combined International Relations and Chinese degree. After spending time living and working abroad in China, she returned to NYC to pursue her career and continue curating quality content. Rae is passionate about travel, food, and writing (of course).
New Video: DayStarr Communications – Our St.Johns Business Partners
We were tasked to tell the story of three area St Johns businesses and how they enjoyed the fiber internet service that was provided by DayStarr Communications. For more on DayStarr Communications: https://daystarr.net/
Guest Post: 4 Resources to Help Business Execs Grow the Biz
Being a successful businessperson is no simple feat. That’s the reason that it’s such a rare one. If you’re an executive who is trying to expand your existing business, though, you don’t have to feel like your goal is hopeless in any sense. There are dependable resources out there that can make business growth something that’s a lot more realistic for you and all of your team members.
Industry Conferences
There are all sorts of conferences that take place annually. These conferences cover all sorts of industries and fields as well. If you’re a business executive who wants to expand your healthcare clinic, you should attend events that are relevant. If you’re an executive who wants to strengthen your advertising or marketing agency, you should attend events that are relevant to those specific fields, too.
CEO Coaching
CEO (Chief Executive Officer) coaching can be an invaluable tool for business executives who are looking to get ahead. If you want to figure out all of the secrets that help talented CEOs go far, then startup business CEO coaching can aid you significantly. Look for a CEO coach who has a fantastic track record. Look for a coach who seems eager to teach you the ins and outs of leadership as well.
Career Books
There are all sorts of credible books that delve into many kinds of career matters these days. If you want to learn about all sorts of pertinent strategies that can help you move your business up several notches, then you should read books that make sense. Head to your neighborhood library to search for books that go into business expansion. Head to your shopping mall’s bookstore to do the same exact thing. Prioritize books that have been game-changers for masterful business leaders in the past.
The Internet
The Internet in general can make a wonderful resource for the most ambitious and committed business executives around. There are all kinds of trusted websites that discuss executives and their intricate growth strategies. There are even forums and message boards that cater to people who are trying to thrive in the business sector. If you want to figure out the secret to business expansion, you should assess trusted online sources at length.
Business growth may seem elusive. It’s always within reach for executives who are unwavering and persistent, however. If you want to expand your company, then you need to have a determined spirit.
Bio: Rachelle Wilber is a freelance writer living in the San Diego, California area. She graduated from San Diego State University with her Bachelor’s Degree in Journalism and Media Studies. She tries to find an interest in all topics and themes, which prompts her writing. When she isn’t on her porch writing in the sun, you can find her shopping, at the beach, or at the gym. Follow her on Twitter and Facebook: @RachelleWilber; https://www.facebook.com/profile.php?id=100009221637700
New Video: Elder Law of Michigan – MiCAFE Network: Nance’s Story
MiCAFE Network client Nance Conner shares his experience working with Bridging Communities to receive assistance with his utility bills.
For more info https://www.elderlawofmi.org/micafe
877-664-2233
New Video: Get to Know the mConnexions Team
Video storytelling gives us the ability to reach out and connect with our audience. Sometimes the best way to make that connection is by sharing the intimate story of who we are and why we do what we do. In this new video, get to know the team at mConnexions Marketing Agency. (more…)
Menu Design – Tips and Tricks From the Pros
You and your team have invested countless hours perfecting your new restaurant menu. After all the hours of sacrifice, you have finally succeeded in crafting a lineup of dishes that reflect your establishment’s philosophy on food and the dining experience.
However, your job doesn’t end there. (more…)
Era of Revolution in Digital Marketing
Digital marketing doesn’t simply envelop the online business websites and applications but additionally social platforms like YouTube, Instagram, Pinterest, Twitter, Facebook and more. Consequently, the new age of digital marketing enables you to connect will all sorts of audience organizations around the globe. Consumer behavior today has helped break language, geography, and demographic limits.
In the previous two years, the quantity of clients even in the age gathering of 50+ has expanded by almost 85%. For the youth generation, the numbers are completely liberal. If you have been searching for a more extensive target market, your clients will be online.
Here Fullestop has laid out some digital marketing trends to look out for in 2019.
Official Statement from UnoDeuce Multimedia
To our valued clients, friends, supporters, and potential customers of UnoDeuce Multimedia:
We would like to inform you that Paul J. Schmidt, Owner and Creative Video Strategist of UnoDeuce Multimedia is currently healing from a medical issue. Paul will be very much involved with the operation of his business. He assures you that in his temporary absence he has assembled a highly qualified and talented team that will carry out the mission and values of UnoDeuce Multimedia. We greatly appreciate your patience and patronage, and will continue to provide you with the excellent storytelling services that you have come to expect from UnoDeuce Multimedia. One company, twice the possibilities.
New Video: Cristo Rey Community Center – Kalena’s Story
Kalena Baldwin discovered she had thyroid cancer in 2015. In 2017, she was diagnosed with stage IV cancer. In order to take care of her five boys and herself, she leaned on the Cristo Rey Community Center for assistance. The CRCC were able to help her with getting food, clothing, and more while she was dealing with medical bills.
For more on the Cristo Rey Community Center: https://www.cristoreycommunity.org