Video Production Archives - Page 11 of 80

5th Annual Deucey Awards – Most Outstanding Video of the Year Teaser

Nominees for this category are:
Capital Area District Libraries
Susan Maples, DDS
Lansing Derby Vixens
Augsberg College
Fraser Trebilcock

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Paul has been a visual storyteller for as long as he can remember and decided to turn that into a career. He chose video as his medium and his award winning style has been seen nationally as well as praised locally. A self-proclaimed community proponent and pro-Michigan advocate, he owns and is creative video strategist for UnoDeuce Multimedia which is celebrating its 6th year in Lansing. Paul was just recently awarded the 2015 Entrepreneur Institute Micro-Entrepreneur of the Year.

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Great Audio Makes A Great Video

Emmy winning sound producer/engineer said recently on the Digital Production Buzz podcast:

“Audio with no video is radio. Video with no audio is surveillance.”

He is absolutely, completely spot on. Well, he did win an Emmy after all. But audio does get overlooked when it comes to producing video. It really shouldn’t. if it wasn’t for the audio how would you be able to pace something accordingly? Or for that matter. How would you be able to understand the message?

I don’t know who said it, but there’s the adage of if you can’t understand what a video is saying without audio than you will lose your audience. I disagree with that. The power of video is the fact that you are using more than one sense. Because of that, your retention goes up!

So, making sure you record good audio is key. There are several tools out there, but having a great microphone can really either make or break your video. There are several types to choose from whether it’s a boom, on camera shotgun, lavaliere or handheld. Then to choose whether it needs to be wireless or not! There are other tools like a digital recorder, and then syncing the sound later. if you don’t have these external tools to record sound, then make sure you get your camera or phone in a quiet area and get close to the subject. See my post here on that.

The next thing to think about is music. Your music has to fit the personality of what you are trying to convey. You can’t just arbitrarily insert random music as it has to fit the pace of the video and the subject matter. This is something we take great care in at our studio and it sometimes is the most time consuming. But we find the right track that fits. Just take a look at some of our videos and see if you feel we missed the mark.

Audio is just as important to plan for as video and having the right tools at hand will not only give you leverage when it comes to the editing process, but it goes a long way into making your clients look and sound great!

5th Annual Deucey Awards – Most Inspirational Video of the Year

Vote for your favorite Inspirational video from these nominees:
Reach Studio Art Center
Saint Paul Area Synod
Living Water Ministries
The Firecracker Foundation
Cristo Rey Community Center

Vote Here

#BetterCallPaul – 5th Annual Deucey Awards – Most Entertaining Video

Vote for the most Entertaining from these nominees: The Drinking Lunch, Elder Law of Michigan, Consumer Professional Credit Union, I’m a Beer Hound and Keys to Creativity

Go to the home page to make your vote! Winner will be announced in May!

5 Ideas For What to Do With Video.

I know, I know I’ve been talking about using video for your organization, have presented you with stats and reasons why you should. Let’s just say, I sold you on that part and you agree. The next step is what do you do? What videos should you make? Let’s start simply and look at the aspects of your business or organization to figure that out. I have 5 ways right off the bat. And these can be used for any organization.

1. FAQ. Do you get a lot of the same question? Well, that must mean you need to explain about something you offer that needs better detail. More visual detail, if I might add. So a video will really help in that regard.

2. Product or Service. This seems like a no-brainer, but I would also like to refer back to another post I have and do a video on each specific service or product. That way you can really promote what you do and why you do it your way. Also, get new videos out about new stuff right away!

3. Testimonials. You have clients right? Especially clients that really like you. Get them on video talking about you and what you did for them and made them feel! This is probably the most powerful tool you can use for your marketing. It works a lot better than text and people see a genuine person as well. Maybe someone they even know! Also, you can flip the script a bit and go internal and get testimonials from your staff as well. This shows off your organization in a different light as well and gives a human touch.

4. Events. If your company holds events, promote them! Not only that have someone do a nice recap video to promote next year’s event. This is great way to show how much fun folks are having at your event and what people missed the year before so they come the next year.

5. How-to. This shows off your expertise in your particular field as well as your passion for it. I know it may seem that you are giving away your secrets, but the majority of people who are searching for your business, don’t want to do it themselves, but do want to know if YOU know what you are doing. So, show that off!

There are many other options you can do to add videos to what you are doing to show what you do and add to your story. These few items pretty much work for every business and is a great starting off point for venturing into using video for your organization. So, what are you waiting for?

2nd Brain Collective Podcast with Melissa Meschke of Michigan Creative

After graduating with a degree in marketing from the University of Wisconsin-Eau Claire in 2012, Melissa Meschke moved to Michigan and became involved in several networking and entrepreneurship groups in the Lansing area. She has since joined Michigan Creative as the Chief Operating Officer, helping local businesses with marketing and promotion.

Besides being a dedicated employee and entrepreneur, Melissa enjoys spending time with her husband and pets and cheering on her favorite sports teams. She is looking forward to becoming a mother in December!

On this episode of the 2nd Brain Collective, Melissa shares her journey from Wisconsin to Michigan and how she came to love the Lansing community. Listen for Melissa’s tips on the importance of digital marketing and keeping young employees happy!

Learn more about Melissa Meschke and Michigan Creative:

Michigan Creative Website

Twitter

The Mystery of the Viral Video

Every video producer within the last five years has heard the phrase, “ I need you to make me a viral video!”

Every video producer also knows that that’s when you have to sit the client down for an educational moment. Videos do go viral, but it’s either by pure chance or by having a huge strategy behind it. If you don’t plan for it, or have a kid, cat or dog do something spontaneously, the chances of your video going viral is zero. And like they say in showbiz, don’t ever work with kids or animals. Now you see the irony in this? However, with that being said, I also think the viral aspect of a video is also very relative. What do I mean by that? You have to look at the market you are serving. If your audience is a subscriber base of 8,000 and you get 2,500 views and over a hundred shares organically, I think you can claim that your video went viral. The same goes if you have only 2,000 subscribers and your video got 900 views and 15 shares. it was pretty darn successful!

What I am saying is you can’t compare your video success rate to what Coca Cola or even the Kardashians do. Not only do they have a large fan base, but they have a huge marketing machine behind them as well. They also have a strategy put in place as well so that their video views do hit the hundred of thousands of views and shares.

So, what do you have to do to make sure you get the best bang for your buck when it comes to video? 1. Have a strategy in place to use it effectively. 2. Upload it to more than one place 3. Embed it to your website 4. Make sure you add keywords 5. Tag the appropriate people/organizations involved with the video.

There’s many more, but essentially it comes down to knowing your audience and being able to tell the right story. Your video will go viral, but only if you have a plan and stick with it. Remember, just because a video of dogs without coordination got 1 million views doesn’t mean your video won’t be successful. It all boils down to the audience.

Here’s an example of one of our videos that went “viral” locally.

#BetterCallPaul – 5th Annual Deucey Awards are coming!

Our Deucey Awards go into their 5th year. Is your video a winner?

3 BIG Reasons To Use Video For Your Message

I get this all of the time: ” I know I probably need video for my organization, but why? What is the reason?”

Great question. I have 3.

1. Retention When you use video. The video itself uses more than one of your senses. In this case, the obvious ones are sight and and sound. When that happens, the retention rate of what was just seen and heard goes up exponentially. In fact, upwards of almost 70%. Couple that with various videos of what your organization is doing and you have a fan base.

#2. YouTube YouTube is huge. I cannot stress this enough. YouTube is the second most used search engine and is owned by the most used search engine, Google. Plus, Google loves video. It’s built in search engine tools and measurement abilities, make it an indispensable tool for video marketing. Not only that, but Facebook is catching up and competition is good.

#3. Digital Natives A technologist that I liked to follow, Philip Hodgetts, said a few years ago that video will become the new literacy. That day is quickly approaching. With new tools being developed all of the time that quickly access the rapid advancements in mobile technology, video is quickly booming as a communication and research tool.

The fact of the matter is, video is quickly becoming a necessity for your organization to stand out. The generation that’s becoming a consumer and the generation after them, have had access to video as a regular day to day tool, when the rest of us at their age now were still using Britannica and not Wikipedia. Think about that. The yellow pages has been replaced by Google for search and remember what I said above. Google loves YouTube.

The time to use video for your business started yesterday. It’s time to make that first one and go from there.

#BetterCallPaul – S03E10 5 Years of the Deuceys!

It’s the fifth anniversary of our annual Deucey Awards!

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