Video Production

#BetterCallPaul – 2 Philosophies of YouTube

Do you want to just use YouTube? Or are you trying to be a YouTuber? There’s differences to each. Paul explains

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Paul has been a visual storyteller for as long as he can remember and decided to turn that into a career. He chose video as his medium and his award winning style has been seen nationally as well as praised locally. A self-proclaimed community proponent and pro-Michigan advocate, he owns and is creative video strategist for UnoDeuce Multimedia which is celebrating its 6th year in Lansing. Paul was just recently awarded the 2015 Entrepreneur Institute Micro-Entrepreneur of the Year.

Don’t forget to
—-
Thank you for watching this video. I hope that you keep up with the weekly videos I post on the channel, and just so we couldn’t keep this channel going without your support, so please comment, like and share.
—-

Also Subscribe to the main UnoDeuce YouTube Channel Here to see the client work we are putting out up to 3 times a week!

http://bit.ly/2jklgle

Follow Me Online Here:

Website: www.unodeuce.com
Facebook: https://www.facebook.com/paul.j.schmidt
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#BetterCallPaul – May 2017 Recap Video

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This is what you missed that was launched this month! Videos from Lansing Derby Vixens, Consumer Professional Credit Union, Housing Services Mid-Michigan and Capital Area District Libraries.

► Subscribe to the #BetterCallPaul Channel Here:
http://bit.ly/2jbP69q

Paul has been a visual storyteller for as long as he can remember and decided to turn that into a career. He chose video as his medium and his award winning style has been seen nationally as well as praised locally. A self-proclaimed community proponent and pro-Michigan advocate, he owns and is creative video strategist for UnoDeuce Multimedia which is celebrating its 6th year in Lansing. Paul was just recently awarded the 2015 Entrepreneur Institute Micro-Entrepreneur of the Year.

Don’t forget to
—-
Thank you for watching this video. I hope that you keep up with the weekly videos I post on the channel, and just so we couldn’t keep this channel going without your support, so please comment, like and share.
—-

Also Subscribe to the main UnoDeuce YouTube Channel Here to see the client work we are putting out up to 3 times a week!

http://bit.ly/2jklgle

Follow Me Online Here:

Website: www.unodeuce.com
Facebook: https://www.facebook.com/paul.j.schmidt
Twitter: https://twitter.com/pauldeuce
Instagram: https://www.instagram.com/pauldeuce
Periscope: https://www.periscope.tv/pauldeuce

2nd Brain Collective Podcast – Chris Buck of CJBuck Consulting


In this episode, 2nd Brain Collective wraps up the season and reflects on our story and our podcasts so far.

In the studio with us for this special episode is Chris Buck from CJBuck Consulting. Thank you, Chris for joining us!

A little bit about Chris, in his own words:

I am a native Philadelphian – born, raised and educated. I was fortunate enough to land a job out of college with a company that rewarded my hustle and hard work. While it wasn’t glamorous, they taught very sound business lessons. I learned that taking care of your employees is critical if you expect them to give exceptional service on your behalf. Doing this successfully gives you the reputation as a great place to do business. As word of mouth spreads, you earn new and repeat customers. Your business grows and profits soar as a result. I firmly believe that most businesses focus too hard on the profits first, and try to back into the rest. If you don’t hire good employees and deliver great service, you simply won’t get there.

Living by this philosophy, along with a lot of hard work, allowed me to become a corporate officer in fourteen years – joining the top 1/2 percent of the 70,000 employees in this multi-branded, global, $14 billion company.

My career took me from Philadelphia to Seattle to Toledo to Lansing. It is impossible to express the lessons I’ve learned trying to conduct the same business model in a mega-city, a tech town during the dot-com craze and the Midwest under the shadow of the “big three” as manufacturing jobs shrunk to an all-time low. But I can tell you this – I hired great people, kept it fun, recognized top performers, delivered great customer service…and the business grew. Everywhere.

#BetterCallPaul on Michigan Business Rap: Keys to Delegating: Communication

Communication with the staff leads to better delegation and less confusion on it.

► Subscribe to the #BetterCallPaul Channel Here:
http://bit.ly/2jbP69q

Paul has been a visual storyteller for as long as he can remember and decided to turn that into a career. He chose video as his medium and his award winning style has been seen nationally as well as praised locally. A self-proclaimed community proponent and pro-Michigan advocate, he owns and is creative video strategist for UnoDeuce Multimedia which is celebrating its 6th year in Lansing. Paul was just recently awarded the 2015 Entrepreneur Institute Micro-Entrepreneur of the Year.

Don’t forget to
—-
Thank you for watching this video. I hope that you keep up with the weekly videos I post on the channel, and just so we couldn’t keep this channel going without your support, so please comment, like and share.
—-

Also Subscribe to the main UnoDeuce YouTube Channel Here to see the client work we are putting out up to 3 times a week!

http://bit.ly/2jklgle

Follow Me Online Here:

Website: www.unodeuce.com
Facebook: https://www.facebook.com/paul.j.schmidt
Twitter: https://twitter.com/pauldeuce
Instagram: https://www.instagram.com/pauldeuce
Periscope: https://www.periscope.tv/pauldeuce

Please Subscribe to our Channel!

#BetterCallPaul – Farewell to REOTown

As UnoDeuce prepares to move on, Paul walks and talks with Ryan Wert, the executive director of REO Town, about the change that’s happened to the area over the last 6 years.

► Subscribe to the #BetterCallPaul Channel Here:
http://bit.ly/2jbP69q

Paul has been a visual storyteller for as long as he can remember and decided to turn that into a career. He chose video as his medium and his award winning style has been seen nationally as well as praised locally. A self-proclaimed community proponent and pro-Michigan advocate, he owns and is creative video strategist for UnoDeuce Multimedia which is celebrating its 6th year in Lansing. Paul was just recently awarded the 2015 Entrepreneur Institute Micro-Entrepreneur of the Year.

Don’t forget to
—-
Thank you for watching this video. I hope that you keep up with the weekly videos I post on the channel, and just so we couldn’t keep this channel going without your support, so please comment, like and share.
—-

Also Subscribe to the main UnoDeuce YouTube Channel Here to see the client work we are putting out up to 3 times a week!

http://bit.ly/2jklgle

Follow Me Online Here:

Website: www.unodeuce.com
Facebook: https://www.facebook.com/paul.j.schmidt
Twitter: https://twitter.com/pauldeuce
Instagram: https://www.instagram.com/pauldeuce
Periscope: https://www.periscope.tv/pauldeuce

Please Subscribe to our Channel!

2nd Brain Collective Podcast – Michael Rodgers of the Small Business Association of Michigan

Michael Rogers serves as the vice president of communications for the Small Business Association of Michigan, the association that helps small businesses succeed by promoting entrepreneurship, leveraging buyer power, and engaging in political advocacy.

In his role at SBAM, Michael handles all non-marketing communications, including the Focus On Small Business magazine, audio and video podcasts, social media, and news media relations.

Michael is also the host of three weekly shows for the Michigan Business Network: Business Next, This Week in Small Business, and This Week in Small Business Technology. On this episode of 2nd Brain Collective, we talked to Michael about how he helps entrepreneurs and the future of entrepreneurship in Michigan!

Guest Post: Steps to Remember When Starting a Business

When you first take the plunge and start your own business, it is a very exciting time filled with new experiences, both good and bad. However, don’t get caught up in all the new changes and forget important steps to take to make sure your business is legal.

Register Your Name

When coming up with a name for your business, it takes more than simply putting it up on a sign. In fact, unless you register your name, the name of your business is your personal name. For example, if Jane Doe starts a marketing firm, the name of the business is Jane Doe. In order to change this, you must file a DBA. A DBA (which stands for “doing business as”) allows you to conduct business under a different name. Other than having the power to name your business, a DBA also prevents other businesses within the same state from using your name and enables you to have a bank account under your chosen name, as most banks will require a DBA before opening a business bank account. While you’re doing research on names, don’t forget to check for available domains that contain your desired business name in full or in part — it’s standard these days for even small companies to have a business website.

To start the process of getting a DBA, pay a visit to your local county clerk’s office. For a small fee, the county clerk’s office will then conduct a name search to ensure the business name you want to use isn’t already taken. Depending on the state you live in, you may be required to publish a public notice of your DBA filing in the local newspaper.

Register for Taxes

Unfortunately, taxes follow you into your new business venture, and as a new business owner, you must get an Employer Identification Number (EIN) from the IRS, which will identify your business for tax purposes. In addition to enabling you to file taxes, the EIN number is often a requirement to open a business bank account and apply for business licenses.

After you receive your EIN, you must determine your state and federal tax obligations. Tax laws vary by state, but the most common tax requirements are income taxes and employment taxes. Your state income tax obligation is determined by the legal structure of your business, and if you have employees, you must pay state employment taxes such as workers’ compensation insurance and unemployment insurance taxes. Once you’ve determined your state taxes, you can’t stop there, as you have federal taxes too. Other than partnerships, all businesses are required to file an annual income tax return, and you must pay the federal income tax as you earn or receive income throughout the year. If you have employees, the income tax is generally withheld from their pay, in addition to other withholdings such as state income tax and social security tax.

 

When you first start your business, you may only have five or six employees, and it can be tempting to tackle payroll and taxes on your own. However, if you aren’t very knowledgeable about payroll and tax liabilities, you might consider using W-2 software; this tool will take away the uncertainty, ensure that you are using the correct forms, and guarantee that payments are both accurate and on time. Using W-2 software will also make it easier when tax time rolls around, as you will already have all the documents necessary and avoid an unhappy run-in with the IRS. Starting a business is stressful enough without having to answer to the government.

Register for Proper Licenses

Before you officially open your doors for business, you need to make sure that you have all the appropriate licenses and permits, as it is illegal to operate a business without one and could leave you with a fine. Start by applying for a general business license with your city or county government, and then follow up by researching industry-specific licenses and permits that may be required by your city, county, or state. For example, businesses that involve real estate or child-care services are regulated by the state and require additional licenses, while businesses that sell tangible goods must have a sales tax permit. In addition, if you will be building or making any changes to your business location, you will need a building and zoning permit.

Starting your own business is exciting, but don’t forget the important steps to ensure everything runs as smoothly as possible. Don’t forget to register your business name, meet tax obligations, and obtain necessary licenses and permits to avoid unnecessary obstacles in launching your new adventure.

 

 Jason is a personal trainer and caregiver to his elderly mom. He enjoys sharing his fitness knowledge on his website, StrongWell.org.

#BetterCallPaul – Guest Appearance On The Jae Burnham Show

Today I talk with Paul Schmidt Of Uno Duece about making videos for business. Doing videos for business marketing is one of the key factors of my early success when I started my moving business.

And Paul has been in the business of making small business videos and videos for non-profits for 16 years.

Like me, Paul stumbled into his business and it has taken him to one of the major influencers in the Lansing area. And Paul gives a lot of great tips and tricks about how to make videos for business.

He specifically has two great tips which you have to watch the video to end to get. And trust me when I say, these tips are pure gold.

#BetterCallPaul – Document Your Why

Everyone can pretty much guess what you do and how you do it, but do they know the why? That’s exactly why UnoDeuce exists, to document that part of your organization


► Subscribe to the #BetterCallPaul Channel Here:
http://bit.ly/2jbP69q

Paul has been a visual storyteller for as long as he can remember and decided to turn that into a career. He chose video as his medium and his award winning style has been seen nationally as well as praised locally. A self-proclaimed community proponent and pro-Michigan advocate, he owns and is creative video strategist for UnoDeuce Multimedia which is celebrating its 6th year in Lansing. Paul was just recently awarded the 2015 Entrepreneur Institute Micro-Entrepreneur of the Year.

Don’t forget to
—-
Thank you for watching this video. I hope that you keep up with the weekly videos I post on the channel, and just so we couldn’t keep this channel going without your support, so please comment, like and share.
—-

Also Subscribe to the main UnoDeuce YouTube Channel Here to see the client work we are putting out up to 3 times a week!

http://bit.ly/2jklgle

Follow Me Online Here:

Website: www.unodeuce.com
Facebook: https://www.facebook.com/paul.j.schmidt
Twitter: https://twitter.com/pauldeuce
Instagram: https://www.instagram.com/pauldeuce
Periscope: https://www.periscope.tv/pauldeuce

Please Subscribe to our Channel!

Want Your Video To Look Good? Then You Have To Plan For It.

“I love it when a plan comes together.”

That is a line from one of my favorite TV shows growing up. The A-Team. It’s something that has always resonated with me when a project comes to a close and it looks great. What most may not know is the amount of work ahead of time to get it there.

That is exactly the attitude you need to make a great video. It’s good to have something that is spontaneous, but it’s also even better if you plan for that look. That way you have control of the situation and can handle any variables that get thrown at you. Believe me, when working with video, there are a variety of variables that can throw you for a loop if you aren’t prepared.

strategic_planningNot only that, but to create a substantially entertaining and engaging 2 minute video to showcase your service or product as well as hold your audience’s attention isn’t as easy as just showing up. Here are some things we have to consider:

1. As a business person, you typically are not an on camera professional. So getting you to convey the message accurately can be time consuming. But knowing the material is key.

2. Having a focus. 2 minutes is just enough time to talk about one aspect of your organization. Then having 3 key points to make that fleshes out that subject. Then have it broken up into parts. Introduction to the topic, reinforcing the topic, call to action for more questions. Leave your audience wanting to know more.

3. Being in the right environment. I can’t stress enough how this is a factor. This is where it is decided whether it’s outdoors, a green screen or a living room. You want to dress up the scene correctly so that you can reinforce your message non-verbally.

The biggest thing with this is using a professional video producer. The reason is that they have experience in a wide range of environments in a wide range of situations and can assess something very quickly and can think on the fly. An excellent producer will make you feel at ease as well when things don’t work as planned. Which happens a lot.

For instance, one of my favorite back stories to a video we produced had the entire shoot transformed from one thing to another the day I showed up to set up. It was also a video that was out of town, so no turning back. Watch the video below to see if you can tell if it was a complete disaster. What happened with the shoot? I would love to talk about it over some coffee some time.

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