Startup Grind Lansing2024-02-26T21:41:31-05:00

Startup Grind Lansing

CLIENT STORY: Child and Family Charities – Resilience Hero Award

Child and Family Charities annually honors a Resilience Hero at their annual Red Nose Ruckus Gala. The Resilience Hero Award is gifted to an individual who exemplifies creating an overwhelming impact in the community. This past year, that award went to our owner, Paul J Schmidt.

For more on Child and Family Charities: https://www.childandfamily.org/

By |January 6th, 2023|Categories: Blog, Client Story|2 Comments

Your Impact. Our Storytelling. UnoDeuce Multimedia in 2023

2022 was a highly successful year, and we were there to capture our clients’ impacts with our unique storytelling brand.

Check out our annual reel that dives into some of the exciting projects we were able to collaborate on. Check out images from the Boys and Girls Club of Lansing, Ingham Academy. St Johns Call-In Coalition, Fahrenheit Massage, Arts Council of Greater Lansing, Impression5, Child and Family Charities, Communities in Schools of Michigan, Michigan Disability Rights Coalition, and Elderly Instruments.

And this is just a sampling of the stories we have told and are looking to tell in the coming year.

Do you have a story you’d like us to tell?


► Subscribe to the UnoDeuce Multimedia Channel Here:
https://www.youtube.com/unodeucemultimedia
► To keep up with our new client videos:
https://vimeo.com/unodeuce

Remember there’s always another story to tell, and we would love to tell your story. Please connect with us: https://www.unodeuce.com/contact/

#videostoryteller #nonprofitvideo #unodeucemultimedia

By |January 5th, 2023|Categories: Blog|5 Comments

Guest Post: Video Content You Can Create for Social Media (Infographic)

Introduction

It’s no secret that video content is the most effective way to increase social media impressions, engagement, and traffic. These indicators finally produce results in terms of lead generation and sales. For years, marketers have been preaching its growing relevance, and research backs up their claims.

Here are a few highlights from Forbes, HubSpot, and Vidyard’s Video Benchmark Report:

  • By 2022, online videos will account for more than 82% of all consumer internet traffic, a 15-fold increase from 2017.
  • 90% of customers think video helps them make purchasing decisions, and 64% say seeing a video increases their likelihood of purchasing.
  • A video in a marketing email can boost click-through rates by 200-300%.
  • Video has 1,200% more shares than links and text combined.
  • A video on a website or post keeps the reader for seven times as long as a page or post without video.
  • YouTube, the world’s second-largest search engine, is a video streaming platform.
  • Up to 84% of consumers believe that watching a brand’s video encouraged them to buy a product or service.
  • Video is quite popular; 66% of customers believe that short-form video is the most engaging type of entertainment.

This is why incorporating video content ideas into your normal brainstorming sessions is a game changer.

Remember that creating video content for the sake of creating video content is not enough. As with any content marketing, providing high-quality content is the most effective way to achieve your goals. This is easier said than done.

Before you seek high-budget video content for your social strategy, you must have a solid plan in place to make the most of it.

Check out the following infographic by video experts One Productions who take a deep dive into all things video in social media.

 

Tom Hopkins is the Managing Director of One Productions – a video production company based in Dublin, Ireland. You can follow One Productions on Facebook, Twitter, LinkedIn or on their website.

 

By |January 3rd, 2023|Categories: Blog|9 Comments

So, What DID we do 2022? The UnoDeuce Wrap-Up

In this wrap-up video for 2022, Paul looks back at all the things that UnoDeuce accomplished. It was a record-breaking year for sure in both how we helped clients as well as made huge leaps as a company.

► Subscribe to the UnoDeuce Multimedia Channel Here:
http://bit.ly/1NELJD0
► To keep up with our new client videos:
https://vimeo.com/unodeuce

Every organization has a story. Do you have the right storyteller?

UnoDeuce is a storytelling agency that uses video to document the why of non-profit organizations and socially responsible small businesses and share how they positively impact their community.

We do this with various video-based solutions for brand awareness, donor cultivation, training, fundraising, and promotions.

UnoDeuce Multimedia. One Company. Twice the Possibilities.

Follow US Online Here:

Website: https://www.unodeuce.com/
Facebook: https://www.facebook.com/UnoDeuceMultimedia
Twitter: https://twitter.com/unodeucemedia
Instagram: https://www.instagram.com/unodeucemedia
LinkedIn: https://www.linkedin.com/company/unodeuce-multimedia/

By |December 28th, 2022|Categories: Blog|8 Comments

Lansing Marketing Hackers:Sharing our Success: A Look At What Worked in 2022 & What’s Ahead in 2023

2022 feels like we’re back to business as usual – although today’s “usual” is actually unusual, and there is a new normal that doesn’t look anything like pre-Covid life!

Marketers have had to pivot so many times, we’re all dizzy. And yet, we’ve come out the other side more nimble, creative, and effective.

So what has 2022 taught us in the digital marketing space, and what adjustments are marketers making as we approach 2023?

Join this can’t-miss panel discussion with exceptional guest speakers from diverse industries as we take a close look at what worked this year, what’s on deck for 2023, and highlight new best practices and emerging trends in digital marketing.

Featuring: Rose Knarian, Habitat for Humanity | Mike Marriott, Opportunity Arts | Siso Dhladhla, Lanartbus | Laura Castle, Capital Hippie
Moderated by: Julie Holton, mConnexions
Hosted by: WLNS, UnoDeuce Multimedia, mConnexions

By |December 27th, 2022|Categories: Blog, Lansing Marketing Hackers|4 Comments

CLIENT STORY: Habitat for Humanity Capital Region – Sharla’s Homeowner Story

Sharla was ready to have her own home and Habitat for Humanity Capital Region is there to help make it happen. But, not only was she waiting on a home, but she took the hands-on approach to help with the buildout. She truly took absolute ownership in her own homeowner journey.

For more on Habitat for Humanity Capital Region: https://www.habitatcr.org/

By |December 15th, 2022|Categories: Blog, Client Story|6 Comments

Impressions, Roadshows, Bagels and Peace of Mind – UnoDeuce Storytelling for November 2022

November has come and gone, but the stories we told live on. Check out this short preview of the videos we launched last month. It includes the last episode of the ReStore Roadshow, a new exhibit opening up for Impression 5, the first video where we meet Peace of Mind Home Healthcare, and a day in the life of GoodFellas Babel Deli. Don’t forget to watch the complete videos on our Vimeo channel!

► Subscribe to the UnoDeuce Multimedia Channel Here:
http://bit.ly/1NELJD0
► To keep up with our new client videos:
https://vimeo.com/unodeuce

Every organization has a story. Do you have the right storyteller?

UnoDeuce is a storytelling agency that uses video to document the why of non-profit organizations and socially responsible small businesses and share how they positively impact their community.

We do this with a variety of video-based solutions for brand awareness, donor cultivation, training, fundraising, and promotions.

UnoDeuce Multimedia. One Company. Twice the Possibilities.

Follow US Online Here:

Website: https://www.unodeuce.com/
Facebook: https://www.facebook.com/UnoDeuceMultimedia
Twitter: https://twitter.com/unodeucemedia
Instagram: https://www.instagram.com/unodeucemedia
LinkedIn: https://www.linkedin.com/company/unodeuce-multimedia/

By |December 14th, 2022|Categories: Blog|4 Comments
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