As we move into 2025, Paul Schmidt of **UnoDeuce Multimedia** encourages businesses and content creators to reassess their video marketing strategies—and say goodbye to a few outdated trends. In a digital world where attention is scarce and authenticity reigns supreme, some once-popular tactics are no longer effective. Here are five video marketing trends that Schmidt says it’s time to leave behind.

### 1. Influencer Marketing

Influencer marketing once revolutionized the digital landscape, but its effectiveness is fading. Audiences have become savvy—they can tell when they’re being sold to and are no longer as trusting of paid endorsements. Instead, Schmidt emphasizes the power of real customer stories. Authentic testimonials from satisfied clients resonate more and build more substantial credibility. “Using your actual customers to help tell your story is your key sales tool when it comes to video,” Schmidt says.

### 2. AI-Generated Videos

The novelty of AI-generated videos is quickly wearing off. Viewers are becoming increasingly disengaged with content that feels robotic or overly polished. Generic visuals, formulaic narration, and a lack of emotional depth have made these videos easy to spot and easy to ignore. Schmidt advises creators to prioritize originality and human-driven storytelling. “Be real. Be unique,” he says. Audiences crave content that reflects genuine human creativity, not a machine’s approximation.

### 3. Overloaded Social Media Ads

The average social media user strongly dislikes intrusive video ads. The skip button is now one of the most-used features on platforms like YouTube and Instagram. Schmidt warns that businesses’ ads will likely be ignored unless they are willing to break the mold with creative, customized content. Simply following trends isn’t enough—standing out requires thoughtful, engaging, and unexpected approaches.

### 4. Stock Footage Overuse

Stock footage was a practical necessity during the pandemic. But in 2025, audiences are tired of seeing the same staged handshakes and coffee shop scenes. The overuse of generic visuals now signals a lack of originality. Schmidt recommends investing in custom footage and building visual content that aligns precisely with a brand’s identity. “Create your visuals,” he urges, to truly differentiate in a crowded media landscape.

### 5. Clickbaity Titles and Thumbnails

Clickbait might earn quick clicks, but it destroys long-term trust. Misleading titles and thumbnails can hurt audience retention and damage brand credibility. “If you get caught doing that, fewer and fewer people will be watching more videos because they don’t believe what you’re saying or telling them,” says Schmidt. Honesty and accuracy in presentation go a long way toward building a loyal viewership.

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### Final Thoughts

As video marketing evolves, UnoDeuce Multimedia encourages marketers to embrace authenticity, creativity, and genuine connection over gimmicks and shortcuts. Trends like influencer marketing and AI-driven content may have once been exciting, but the future belongs to those willing to tell real stories meaningfully.

To learn more about how UnoDeuce Multimedia helps brands elevate their video storytelling, visit [UnoDeuce.com](https://www.unodeuce.com). Because in a world full of noise, authenticity still stands out.

Meet Joshua Glassbrook, an ambitious and creative intern currently exploring the exciting world of media at UnoDeuce Multimedia. From a young age, Joshua’s fascination with storytelling and technology has shaped his path—and now, as part of a dynamic production team, he’s turning that passion into real-world experience.

Joshua’s interest in media began early, inspired by watching his father work with a camera. That early exposure sparked a deep curiosity about how stories are crafted through visuals, sound, and emotion. “My youth was always full of video, so it’s no surprise that I’m here today seeing my dad work with a camera,” he reflects. His childhood was filled with gadgets—from Nintendo 3DS consoles to old camcorders—that allowed him to experiment, create, and learn about the tools behind the stories he loved.

Those early experiences helped shape Joshua’s creative instincts and gave him a strong foundation for pursuing a career in media. Today, as an intern at UnoDeuce Multimedia, he’s honing those skills professionally. Based in Lansing, Michigan, UnoDeuce is known for its mission-driven storytelling, helping nonprofits and small businesses amplify their voices through high-quality video content.

For Joshua, interning at UnoDeuce is more than just learning how to shoot or edit footage—it’s about gaining insight into how a creative business operates. He’s actively involved in hands-on projects, collaborating with team members, and working directly on client content. This immersion has given him valuable experience in media production, building relationships, and understanding the importance of teamwork.

“Being part of a team is really important to me,” Joshua shares. “I’ve been able to connect with people who are just as passionate as I am, and that makes the whole process of creating stories even more exciting.”

Joshua continues to nurture his creative interests when he’s not working on projects at UnoDeuce. He enjoys music, photography, and video editing—all of which feed his love for the media arts. His taste in film is broad, with a particular appreciation for the movies that emerged between 2020 and 2023—a time he considers especially rich in visual storytelling.

In the gaming world, his current favorite is *Team Fortress 2*, a classic team-based shooter known for its colorful characters and diverse gameplay. “*Team Fortress 2* is probably one of the most diverse shooters out there. It’s also a lot of fun,” he says. For Joshua, video games aren’t just entertainment—they’re another form of storytelling, combining visuals, music, and interaction in powerful ways.

As his internship continues, Joshua is eager to learn more, build new connections, and expand his skills across all facets of media production. Each day at UnoDeuce brings fresh challenges and creative opportunities—experiences that are helping to shape his future in the industry.

With talent, curiosity, and a strong support system at UnoDeuce Multimedia, Joshua Glassbrook’s media journey is just beginning. Undoubtedly, his passion and dedication will carry him far as he continues to craft stories and bring ideas to life through the power of media.

Downtown Lansing, Inc. is our final nominee for the Most Outstanding Video of the Year Deucey Award.

Montage of the new and improved Downtown Lansing. Showcasing the local businesses and bustling environments!

Vote for Them: https://www.unodeuce.com/deucey-awards/

Catholic Charities Ingham Eaton Clinton is our next nominee for the Most Outstanding Video of the Year Deucey Award.

Explore the heart of Catholic Charities – Eaton, Ingham, Clinton, a vital lifeline for the community! This video shares inspiring stories of support and transformation, highlighting their diverse programs like food pantries, medical care, and counseling. Discover how they create hope and belonging for all.

Vote for Them: https://www.unodeuce.com/deucey-awards/

Our third nominee for the Most Outstanding Video of the Year Deucey Award is Big Brothers Big Sisters Capital Region

Big Brothers Big Sisters of America Capital Region (BBBS) has been a cornerstone of the community for over 120 years. This year, the local agency in the capital region celebrates an impressive 70 years of impactful service. This milestone is a testament to the dedication and passion of countless individuals who have contributed to this noble cause. Today, let’s take a closer look at the essence of BBBS, its incredible initiatives, and how it continues to change lives.

Vote for Them: https://www.unodeuce.com/deucey-awards/

Arts Council of Greater Lansing is our second nominee for the Most Outstanding Video of the Year Deucey Award.

Discover the Arts Council of Greater Lansing’s impact on fostering creativity and culture in Lansing, Michigan. They provide grants, resources, and support for local artists and arts education, promoting diversity and community collaboration. Join us in celebrating their dedication to the arts!

Vote for Them: https://www.unodeuce.com/deucey-awards/

Our first nominee for the Most Outstanding Video of the Year Deucey Award is First Day Homecare

The inspiring journey of Hailey, a micro preemie born at 23 weeks. Follow her 9-month NICU stay, complex medical needs, and incredible progress with home nursing care. See how she overcame challenges to become a thriving preschooler.

Vote for Them: https://www.unodeuce.com/deucey-awards/

The United Way of South Central Michigan is our final nominee for the Most Inspirational Video of the Year Deucey Award.

The United Way of South Central Michigan (UWSCMI) recently held its annual awards ceremony, recognizing exceptional individuals and organizations contributing significantly to the community. These awards celebrate the dedication, hard work, and impact of volunteers and partners who strive to make a difference.

Vote for Them: https://www.unodeuce.com/deucey-awards/