In this episode of #BetterCallPaul, Paul has a sit down interview with the other intern for the fall, Erickson Hufnagel. The talk revolves around Erickson’s goals after UnoDeuce, what he learned and his greatest takeaway. If you are interested in becoming an intern with UnoDeuce,. contact Paul at pauls@unodeuce.com
A good sales booth can be an incredible marketing tool – that is, at least, if you set it up correctly. Poorly planned-out booths are distressingly common and they’re also huge wastes of both your time and money. If you want to get the most out of your investment, you’ll definitely want to consider the following advice when you set up your next booth. (more…)
No matter how big or small your business is, it won’t survive without customer loyalty. One study shows that the average repeat customer spends 67% more than the average new customer. Moreover, the cost of acquiring new clients is way higher than retaining cold ones.
By investing your time, money, and efforts into customer loyalty strategies, you will make sure that your business achieves steady, cost-effective growth. Here are a couple of tried and true ways that can help you achieve that. (more…)
In this video we meet Maya Shoemaker, of Shoemaker Medical. She is professional animator and illustrator based in Dewitt, Michigan.
For more information please go to: http://www.shoemakermedical.com/
In this episode, Paul takes some time out to talk with one of our fall interns Brandon Camarillo. He learns from Brandon what was the most impactful part for him on working at UnoDeuce.
If you are interested in interning at UnoDeuce Multimedia, send an email to pauls@unodeuce.com
In the world of online marketing, there are numerous strategies that businesses employ to draw in customers. When it comes to determining the most effective format in regards to ROI, video tends to pull ahead of the rest. If you’ve been debating video advertising for your business, here are a few reasons you should really stop thinking about and do it.
People are more likely to hit the play button on a video than they are to read text. That’s just the reality of the digital world that we live in. This means that it would be a wise investment to make some quality videos for potential clients to find. They’ll feel more engaged, so they’ll be more likely to consider your product.
A major bonus to choosing video as your form of marketing is that they’re easily sharable. People can post the video on social networking sites or simply email it to a friend. This allows you to easily get your business in front of more users without any extra effort on your part.
Users Are More Likely to Buy When You Give FirstIf you decide to make informative videos for users, then you can give them something for free, and people really like free things. When they get something from you before you ask them to buy, they’re more likely to return the favor and buy something from you.
It’s best to use a video production company and high-quality cameras as people are less likely to watch low-quality videos. High quality videos will make you look more established and reliable than a badly lit or shaky video would. If your video is demonstrating a skill or technique, you should ensure that it’s not full of jargon. If the average Joe can’t understand it, they’ll click off your video, and you will have lost a potential customer.
While written communication can be powerful, it can also lead to confusion when the tone and ideas aren’t clearly expressed. Video allows you to more clearly communicate with your audience because it’s more versatile and you can more easily convey your tone. They can read your body language and words. While outlets like audio and content writing are still useful, users can’t always be clear about what you’re saying.
If you do a Google search for any sort of ‘how-to’ topic, there will be a few videos that get returned on the first page along with the typical text results. This is because search engines have done the research and found out that people would rather watch a video on a topic than read a long webpage about it. If you make a video, it’s more likely to get put in front of consumers quickly
Video advertising is the newest craze taking over the online market. As consumers sway more and more toward videos than traditional advertisements, now it’s more important than ever before to produce videos. The above are just five of the many reasons that should give you the motivation to move forward.
Anita is a freelance writer from Denver, CO. She studied at Colorado State University, and now writes articles about health, business, family and finance. A mother of two, she enjoys traveling with her family whenever she isn’t writing. You can follow her on Twitter @anitaginsburg.
In this video, we celebrate Triterra and all of their success as they reach the 10 year milestone. We hear not only from the owners but also their clients who have had a wonderful experience with this community minded company.
For more information: http://triterra.us/
On this Facebook Live, our own Paul J Schmidt and Julie Holton, Principal Strategist for mConnexions reveal the latest winner for their first collaboration for Giving Tuesday. Check out who won and how this first year went for Julie.
For more on mConnexions: https://mconnexions.com/
With the end of November looming, let’s take a look at some of the videos we launched last month. We enjoyed videos from Ingham County Health Department, DayStarr Communications, The Firecracker Foundation and Child and Family Charities.
The office building in which your company is located says a lot about your business. If the space isn’t right for you, though, you’ll lose more than a sense of comfort. Below are four signs that your office building isn’t quite right for your company.
There are certain issues that plague offices, most of which become part of the daily life of the employees. If you notice that your employees are constantly having to work around the faults of your building, though, that’s not a good sign. If employees know the bathrooms back-up, that they can’t use two microwaves at one time, or that the heating only works on the north side of the building, for example, there’s a chance that there’s something very wrong with your current space.
A Lack of SpaceYour office building may have been right for your company a few years ago, but now it’s getting a little too crowded. When you do building and construction research, you need to ensure that you’re planning for your future needs and not just those of today. When you start to notice that you’re running out of space for new employees or that you never have enough conference rooms for all your meetings, it might be time to move.
The way your clients react to your space might show you that your building isn’t right for you. If your clients never want to meet you at your office or if they express surprise that your company operates out a specific space, you’re experiencing an issue that’s causing you to lose potential profits. You need to ensure that your space represents your company in the way you want it represented.
Finally, restrictive rules on how your business can operate can often be a sign that you’re in the wrong place. If you can’t make use of all of your space, if you aren’t able to secure adequate parking for special events, or if you have to follow specific rules that stop your business from operating efficiently, moving makes sense. Restrictions, whether from a landlord or from your community, can have a huge impact on the utility of your space and thus must be examined to determine if they’re worth dealing with.
Your office building should help and not hinder your business. If it’s causing you problems, it may be time to move. Remember, your location can have a huge impact on your business so make sure that your location is the right one.
Anica is a professional content and copywriter from San Francisco, California. She loves dogs, the ocean, and anything outdoor-related. She was raised in a big family, so she’s used to putting things to a vote. Also, cartwheels are her specialty. You can connect with Anica here.