digital marketing Archives - Page 3 of 3

GUEST POST: Optimizing Marketing and Media for Smartphones

As more and more people move to smartphones as their main internet-browsing device, it is vital that you analyze your marketing tactics to ensure that they are compatible with this method of media consumption. If you don’t, you could find that the marketing campaigns that you work so hard on are quickly discarded by potential customers because the advertisements don’t perform as expected on their phones. The good news is that smartphone marketing isn’t impossible and can be done effectively with a few minor tweaks.

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GUEST POST: How To Create a Successful Instagram Marketing Strategy: 9 Steps To Follow

Instagram has become a social media platform and a hub for almost all businesses worldwide. With the increasing competition, you need to plan an Instagram marketing strategy that makes your brand more visible on the platform. This article guides you step by step to make a successful Instagram marketing strategy for accomplishing your business objectives and goals.

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GUEST POST: 4 Ways to Improve the Efficiency of Your Online Marketing and Social Media Strategies

Business people in all sectors rely on social media and online marketing to promote their products. Entrepreneurs as well as major corporations utilize these valuable services at little to no cost instead of or in tandem with professional marketing support. If you are wondering how to get the most out of your online marketing efforts, here are four tips that may help.

Enhance Your Internet Connection

Consult an IT expert to find out if your company’s internet connection could be faster and more reliable. Although you may be used to a speed that seems adequate, when competing with other organizations that use high-speed internet and other technological tools, you may be left behind by the competition. Have a technician check your website’s graphics and display to ensure your website content is clear and accessible. You might want to compare the cost and services of local internet providers to get the best deal for your outlay.

Update Your Website

If you are marketing company products on a website, update it routinely, at least every six months. Check for dead links and outdated ads that are distracting and repellent to visitors. Consider upgrading your site’s services with a more efficient order form or a window for customer feedback. Include an area that offers discounts, promotions, or news events to keep visitors returning for relevant information.

Streamline Your Social Media

Avoid unnecessary filler on your social media accounts. Change the information often to keep it fresh and interesting to viewers. Post or tweet about current events related to your industry, the community, or the economy. Publish a blog or vlog and include guest commentaries or dialog occasionally. Updating your social media will keep it relevant and utilize viewers’ times effectively. By streamlining your social media, you will increase consumer engagement and retention.

Consult Internet Specialists

If you are too busy to keep the website and social media accounts up to date and running efficiently, hire a part-time technical associate who can do this work for you. You can also consult with an internet marketing specialist to get advice and tips without having the agency handle the entire marketing workload. Doing all or part of it yourself if you have time would reduce costs. You may also want to occasionally meet with a social media specialist who can provide suggestions for making your posted content viewer-friendly.

The internet is one of the most affordable and effective marketing tools a company can use. Upgrade your online marketing efforts to attract visitors to your company and impress them with your business.

Brooke Chaplan is a freelance writer and blogger. She lives and works out of her home in Los Lunas, New Mexico. She loves the outdoors and spends most of her time hiking, biking, and gardening. For more information, contact Brooke via Facebook at facebook.com/brooke.chaplan or Twitter @BrookeChaplan

Guest Post: Marketing During the Coronavirus

This is a unique time. We are experiencing an unprecedented situation in our lifetimes and it has caused us to shift our thinking not just about business as usual but marketing that business as usual. We here at UnoDeuce, have come up with several ways during this current pandemic by using video. Here are some ways that we are doing that:

Creating Infographic Style Videos
Creating branding elements around already created videos.
Creating a video using cell phone videos that are sent to us.
Creating shorter social media based stories through videos that we have produced.
Managing YouTube and Podcast channels

However, there’s much to do that goes beyond video. In fact, my friend Amy Zander of Zeedia Media has several ways that you can do this and helps you think of several to do your best during this uncertain time. Check out her blog here: Marketing During the Coronavirus

To learn more about Amy, much quicker, please watch her UnoCard:

Guest Post: Artificial Intelligence and the Future of Digital Marketing

Every year, January is the month when the predictions start flowing in for the new year.

By the time January ends, your inbox is full of articles like “5 Ways ____ industry will change next year” or “Watch out for ____ because it will change the way you ___ in year ___.”

Undoubtedly, the information is overwhelming and nauseating (at times).

You end up feeling – seriously? Is this even a trend? Worse! Why do all the articles sound the same? Are they talking about the future of digital marketing?

All this flood of information seriously makes you question the role of Content Marketing in Digital Marketing. I mean, is the Content even written for users? Or is it just made up for search engines?

Yet, in between all the overflowing information, I manage to catch a trend in Digital Marketing, which I believe is going to change the way Digital marketing industry works.

And my prophecy is – Impact of AI on Digital Marketing.

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Guest Post: How to Design a Thoroughly Enjoyable Digital Storefront

Launching a successful eCommerce store requires more than the ability to offer high-quality products and services to an audience in need. In order to stand out amongst today’s competition, developing a thoroughly enjoyable digital storefront is a must. Knowing how to design your eCommerce storefront to deliver a positive experience to your visitors is a great way to gain trust and loyalty among your customers.

Define Your Brand and Aesthetic

Define your brand and the aesthetic you are going for before choosing a layout and design that is optimal for your storefront. If you want your visitors to view your storefront and brand as chic and modern, using outdated, grainy, blurry, or discolored graphics and imagery should be avoided. Align the design and imagery of your website with the brand you are trying to establish with your digital storefront.

Create a Site Map

Implement a site map into your website after you create a customer success journey map. A customer success journey map can be useful to determine how you intend to entice customers, gain their trust, and help them navigate throughout your digital storefront. Using a journey map is also a great way to develop your site map to help users better navigate your website when they are searching for items, looking to create an account, or want to check out.

Implement Easily Accessible Navigation

Easily accessible navigation is a key element involved in building any successful website, including eCommerce storefronts. Ensure that your digital storefront has a navigation bar or system in place that can be accessed via a desktop browser, a mobile browser, or even with the use of a tablet device.

Use a Mobile-Friendly and Responsive eCommerce Layout

When you are choosing or creating a design for your digital storefront, it is important to ensure that the layout you choose is responsive and mobile-friendly. As more individuals turn to use their mobile phones and tablets to browse the web, having a website layout that is responsive and mobile-friendly is essential. If a user visits your digital storefront and is unable to easily access your inventory, promotions, blogs, or navigation, they are much more likely to seek out an alternative online source.

Knowing how to design a thoroughly enjoyable digital storefront is a way to stand out with your eCommerce store in any market or industry. With the right design, maximize your eCommerce storefront’s online reach and your ability to generate sales.

Lizzie Weakley is a freelance writer from Columbus, Ohio. She went to college at The Ohio State University, where she studied communications. In her free time, she enjoys the outdoors and long walks in the park with her three-year-old husky, Snowball.

Era of Revolution in Digital Marketing

Digital marketing doesn’t simply envelop the online business websites and applications but additionally social platforms like YouTube, Instagram, Pinterest, Twitter, Facebook and more. Consequently, the new age of digital marketing enables you to connect will all sorts of audience organizations around the globe. Consumer behavior today has helped break language, geography, and demographic limits.

In the previous two years, the quantity of clients even in the age gathering of 50+ has expanded by almost 85%. For the youth generation, the numbers are completely liberal. If you have been searching for a more extensive target market, your clients will be online.

Here Fullestop has laid out some digital marketing trends to look out for in 2019.

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