The Lansing City Arena features 39,000 square feet of flexible indoor space, ideal for a variety of sports, including volleyball, pickleball, futsal, and more.
Amenities include specialty lighting, seating for over 1,000 spectators, a video board, locker rooms, and an on-site cafe.
Plan your next sporting event at lansingsports.org
The Mission Control Podcast is a space where nonprofit leaders and executive directors share the ways they are shaping their communities for the better. In a recent episode, host Paul Schmidt sat down with Julie Pingston, President and CEO of **Choose Lansing**, to discuss her career, her deep commitment to the region, and how tourism continues to play a transformative role in mid-Michigan’s growth.
Julie’s journey is filled with serendipity, resilience, and a genuine passion for Lansing. From her early dreams of international diplomacy to leading one of Michigan’s most influential tourism organizations, her story offers insight into what it takes to nurture a community and keep its heartbeat strong.
—
From Diplomatic Dreams to Lansing Devotion
Julie Pingston didn’t begin her career with Lansing in mind. A political science and Spanish major, she envisioned working with the U.S. State Department. Her early experiences led her to Washington D.C., where she worked in travel and tourism within the George H. W. Bush administration, promoting the United States as a global travel destination.
After several years in the capital, however, Julie decided to return to Michigan. She reunited with a former boyfriend—now her husband—and faced a turning point: continue in politics and government, or shift toward hospitality and tourism. Choosing the latter, she joined what was then the Greater Lansing Convention and Visitors Bureau. More than three decades later, she remains at the helm, guiding its evolution into the newly rebranded **Choose Lansing**.
—
Building a Tourism Powerhouse
When Julie started, the bureau had only nine employees. Today, under her leadership, the organization has grown to 27 staff members and expanded its reach across the Lansing region. She credits Michigan State University, the steady growth of the city, and the “snowball effect” of tourism for fueling this expansion.
More students meant more events, more visitors, and ultimately, more opportunities for the region. Julie found her calling not just in marketing attractions but in becoming a genuine advocate for Lansing and the people who live there.
—
What Makes Lansing Special
Asked what draws people to Lansing, Julie’s enthusiasm is immediate. Lansing may not have a single marquee attraction, but it offers an impressive variety:
* **Michigan State University**, with its Big Ten energy, cultural events, and world-class performances.
* **Arts and culture**, from symphonies and galleries to a thriving performing arts scene.
* **Two capitals**—Lansing as both the political heart of Michigan and a hub of student-driven vitality.
* **The river trail system**, connecting neighborhoods and attractions along the waterfront.
* **A mix of everything**: a zoo, science center, history, shopping, and dining.
As Julie puts it, “We may not have the biggest of everything, but we have a lot of all the things.”
—
Challenges and Transformation
Julie’s career hasn’t been without challenges. Her first official day as President and CEO was March 11, 2020—just before the COVID-19 pandemic shut down travel and tourism. With hotel stays and event bookings evaporating, she furloughed all but five staff members. Those who remained pivoted quickly, supporting restaurants with curbside pickup lists, coordinating hotel stays for frontline workers, and serving as the voice for Lansing’s hospitality industry during a time of crisis.
It was, as Julie describes, “a whirlwind of five years in one.” But through community kindness, resilience, and her belief that she was “the right person at the right time,” Julie guided Choose Lansing through the pandemic’s darkest days.
—
Rebranding as “Choose Lansing”
As the community recovered, Julie saw an opportunity to refresh the organization’s identity. The former **Greater Lansing Convention and Visitors Bureau** was renamed **Choose Lansing**, a clear, vibrant brand that invites people to actively select the region for conventions, events, and travel.
The rebrand debuted on the giant message boards at Spartan Stadium before 72,000 fans, receiving instant positive feedback. For Julie, the new name encapsulates not just tourism, but community pride:
“When we’re out selling nationally, we are all Lansing. We have apple orchards, trails, rivers, a capital, and a Big Ten university. But it’s all Lansing when we’re telling our story.”
—
A Personal Side
Outside the office, Julie maintains balance through family and personal interests. Her children live in Chicago and Charlotte, giving her the chance to travel often. She enjoys reading, participating in a golf league, and embracing her love of Disney—finding inspiration in its philosophy and sprinkling a little “pixie dust” into her own leadership approach.
—
Looking Ahead
Julie Pingston’s story is more than a professional journey; it is a reflection of how one leader’s dedication can shape an entire community. From revitalizing downtown to championing local businesses through a pandemic, her impact on Lansing is undeniable.
With Choose Lansing, she continues to position the region as a welcoming destination where arts, culture, government, and university life converge. As she reminds listeners, “We want everybody to come here, and we do. That’s really, really key.”
For those planning events, family trips, or simply curious about Michigan’s capital region, Lansing offers something for everyone—and thanks to leaders like Julie Pingston, the welcome mat is always out.
—
**Learn more:**
* Website: [lansing.org](https://www.lansing.org)
* Email: [jpingston@lansing.org](mailto:jpingston@lansing.org)
* Mission Control Podcast: Subscribe on YouTube or Apple Podcasts
For many aspiring filmmakers, the journey begins with a single spark—a moment when the magic of cinema makes them want to step behind the camera. For Keyon Smith, that moment came courtesy of *Star Wars*. The sweeping visuals, intricate storytelling, and immersive worlds ignited a fascination that eventually led him to pursue hands-on experience in video editing and production. That path brought him to an internship at Uno Deuce, a Lansing-based video production company that gave him the chance to turn his passion into real-world skills.
—
A Star Wars Spark
Keyon’s interest in filmmaking didn’t develop overnight. Watching *Star Wars* planted the seed, but it was his academic advisor who pointed him toward his first real opportunity. In December 2024, right before the fall semester ended, that advisor introduced him to Uno Deuce—an internship that promised not only technical training but also a deeper understanding of the entire video production process.
“I was seeking an opportunity to expand my skills into video editing and hopefully video production,” Keyon recalls. His goal was simple yet ambitious: learn every part of the process so he could tell stories with both accuracy and creativity.
—
Why Learning Every Piece Matters
For Keyon, filmmaking isn’t just about capturing beautiful shots—it’s about understanding every detail that contributes to the final story. Whether it’s the positioning of a camera, the pacing of an edit, or the tone set by color grading, each decision plays a role in shaping the viewer’s experience.
“As someone who wants to be a future film director, I would need to know every area of the industry just to make sure that the story is accurate,” he explains.
This philosophy guided his approach throughout the internship. He didn’t just want to edit footage—he wanted to plan shoots, adjust lighting, capture clean audio, and understand how all those elements work together.
—
Watching Movies Like a Director
Keyon approaches films as both a fan and a student. He watches and rewatches scenes to analyze camera angles, lighting choices, and audio design. Sometimes he imagines how he would change a scene to make it even stronger.
His method is straightforward:
First viewing: Follow the story.
Second viewing: Study the camera work and cinematography.
Third viewing: Focus on audio, dialogue delivery, and background sound.
Final viewing: Consider color grading, lighting, and visual tone.
By breaking down films in this way, Keyon learns from the masters while developing his own creative instincts.
—
Building a Full Toolkit
At Uno Deuce, Keyon’s hands-on learning covered all stages of production.
Pre-Production
* Brainstorming ideas and scripts
* Storyboarding to map out visuals
* Planning gear and locations
Production
* Setting up cameras and lighting
* Capturing clean, clear audio
* Assisting with directing on set
Post-Production
* Editing footage in Final Cut Pro
* Trimming clips for flow and pacing
* Applying basic color grading
* Layering music and sound effects
Final Cut Pro quickly became one of his favorite tools, and he was surprised at how intuitive it felt. “It’s a pretty easy platform to use when it comes to video editing,” he says. The drag-and-drop interface, preset transitions, and fast rendering allowed him to focus on storytelling rather than struggling with technical barriers.
—
The Art of Storyboarding and Writing
Keyon also discovered the power of storyboarding and scriptwriting during his internship. Even a rough storyboard—stick figures and arrows—helps a production team stay on the same page. It clarifies movement, camera positioning, and the pacing of scenes before filming begins.
“Just kind of like drawing a storyboard and planning out what the story is going to look like, trying to demonstrate the visuals and whatever’s going on in between,” he says, describing how he approaches the pre-production phase.
—
Lessons Learned at Uno Deuce
Working at a smaller production company offered Keyon something invaluable—variety. Instead of being locked into a single role, he bounced between tasks, gaining a broader perspective of the industry. He encourages other aspiring filmmakers to seek out similar environments.
“Uno Deuce is an awesome opportunity if you’re trying to get your foot in the door. If you’re trying to gain experience, this would be a way for you to expand yourself in this realm,” he says.
Key takeaways from his internship:
* **Say yes to new tasks.** Every challenge is a learning opportunity.
* **Work with what you have.** Creativity often beats expensive equipment.
* **Accept feedback.** It’s how skills improve.
* **Stay curious.** Inspiration can come from anywhere—movies, short videos, or even commercials.
—
Advice for Aspiring Filmmakers
Keyon believes that anyone interested in video production should start small but start now:
1. **Watch movies as a student.** Study how they’re made, not just what happens.
2. **Experiment with editing software.** Try free tools like DaVinci Resolve or iMovie before investing in paid programs.
3. **Storyboard your ideas.** Even simple sketches help bring concepts to life.
4. **Seek mentorship.** An experienced guide can open doors and offer perspective.
5. **Jump in early.** The sooner you start, the more you’ll learn.
—
Looking Ahead
Keyon’s journey is far from over. While his time at Uno Deuce has given him a strong foundation, he knows there’s always more to learn. Whether he ends up directing indie projects, working on documentaries, or contributing to the next big blockbuster, the lessons he’s gained will shape every frame he creates.
For now, his story is proof that passion, curiosity, and a willingness to try new things can turn a dream into a concrete career path. As he puts it, “If you’re trying to gain experience, this is the way to expand yourself.”
—
If you’re thinking about entering the world of video production, take a page from Keyon Smith’s playbook: stay curious, learn every part of the process, and don’t be afraid to step into new roles. Like the movies that inspired him, your creative journey could take you anywhere.
—
Innovate State: From Luxury Expertise to Impactful Leadership, hosted by the Burgess Institute for Entrepreneurship & Innovation on National Women’s Entrepreneurship Day on Nov. 19, at Michigan State University, featured Julie Faupel, Founder & CEO of REALM & Owner, Jackson Hole Real Estate Associates.
This video is a brief glimpse at this past summer’s showcase for Great Commission Studios, titled “To The Ends of the Earth.” From their website: Great Commission Studios exists to glorify God through dance. Their studios are a place where Christ-centered dance education is important to families. They hold to a high standard of dance education for all levels and genres, including tap, ballet, lyrical, modern, acro/tumbling, Zumba, and pointe.
Emerging Leaders: Leading with Heart and Hustle, hosted by the Burgess Institute for Entrepreneurship & Innovation on Nov. 6, 2024, at Michigan State University, featured Brendan Wang, Founder & CEO, CAPNOS.
High school musical theater takes center stage in Michigan every year at the Sutton Foster Awards, a celebration that goes far beyond trophies and applause. Named after Broadway star Sutton Foster, this event brings together students from across the state to perform, learn, and connect with a community that will inspire them for years to come. For many, it’s a transformative experience—part performance showcase, part professional training, and part family reunion for theater lovers.
A Celebration of Michigan’s High School Theater
The Sutton Foster Awards honor the dedication, creativity, and passion of high school theater programs throughout Michigan. Schools submit their musicals for review by professional adjudicators—industry veterans who provide detailed feedback that helps programs grow. This process recognizes excellence while offering constructive advice, ensuring that even the smallest theater programs have the chance to improve and shine.
But the awards aren’t just about recognition. They’re about opportunity—giving young performers the tools, insight, and encouragement they need to take the next step, whether that’s Broadway, college, or simply a lifelong love of the arts.
The Wharton Center Experience
After the adjudication process, selected students gather at the Wharton Center for Performing Arts in East Lansing. Here, the magic begins. Participants work side by side with peers from across Michigan, all sharing the same passion for theater. They attend masterclasses with Broadway professionals, receive vocal and acting coaching, and perform on a world-class stage.
For many students, it’s the first time they’ve been immersed in a professional theater environment. The experience opens their eyes to new techniques, new possibilities, and a broader understanding of the craft.
“When you work with these professionals, you get a glimpse into the industry and know exactly what you need to work on—both personally and within your community,” one participant shared.
More Than Just a Workshop
One of the defining features of the Sutton Foster Awards is the sense of belonging it creates. Students from diverse backgrounds and communities come together, setting aside school rivalries to form lasting friendships. In this environment, there’s no judgment—just creativity, collaboration, and support.
“Theater allows a place to be insane and just kind of let it out without the pressures of other people’s judgment,” said a student. “When you meet others with the same aspirations, it creates a healthy and fun community.”
Building Skills, Confidence, and Connections
The program’s benefits extend far beyond the weekend at the Wharton Center. Students leave with sharpened skills, constructive feedback, and a network of peers and mentors who can support them for years to come. Many alums remain connected, creating a statewide web of artists, educators, and advocates for the performing arts.
“When the students start making those connections, they have an initial link to arts professionals and a robust alumni network,” explained an organizer. “It’s building a great network of people as well as opportunities in the city and beyond.”
Why It Matters
The Sutton Foster Awards highlight the critical role of performing arts in schools. These programs are more than extracurricular activities—they foster empathy, resilience, teamwork, and confidence. They also serve as pathways for students who may want to pursue theater as a career.
“My personal belief is that the arts create good humans,” one mentor said. “And right now, we need good humans in the world.”
By validating and elevating the work of high school theater programs, the awards encourage schools to keep investing in the arts, ensuring that future generations can enjoy the same opportunities.
A Day in the Life at the Awards
A typical day at the Sutton Foster Awards begins with students arriving at the Wharton Center, filled with both excitement and nerves. Morning workshops cover vocal warm-ups, acting exercises, and ice-breaking activities. Later, students participate in focused sessions—such as a dance masterclass or a behind-the-scenes look at a stage production.
In the afternoon, there are one-on-one coaching sessions and dress rehearsals to prepare for the evening’s big showcase. When the curtain finally rises, participants take to the stage in front of a packed audience, followed by an awards ceremony that celebrates their hard work and talent.
Beyond the Stage
The impact of the Sutton Foster Awards doesn’t end when the lights dim. Schools return home with new ideas and energy for their theater programs. Students take their newfound skills and confidence into future productions, classrooms, and communities. Many alums go on to study theater in college, perform professionally, or become educators themselves—continuing the cycle of inspiration.
How to Get Involved
Any Michigan high school producing a musical can participate. Schools submit their shows for adjudication, receive feedback, and may have students nominated to attend the Wharton Center experience. Top award-winners can even advance to the National High School Musical Theatre Awards (Jimmy Awards) in New York City.
Whether a student dreams of a career on stage or simply loves performing, the Sutton Foster Awards provide an unforgettable opportunity to grow, connect, and belong.
The Legacy Continues
Year after year, the Sutton Foster Awards prove that when young artists are given encouragement, resources, and a supportive community, they can thrive. They remind everyone—students, educators, and audiences alike—that the arts matter deeply, not only for the performers but for the world they help create.
With each curtain call, the next generation of Michigan’s theater talent steps forward—ready to dream bigger, reach higher, and shine brighter.
Nubian, a vibrant small business rooted in cultural pride and community spirit, has captured the spotlight by winning the *Small Business Superstar Video of the Year* at the prestigious Deucey Awards. Led by founder Rihab Musa, Nubian is more than a store—it’s a living celebration of African heritage, unity, and joy.
The name “Nubian” holds deep personal significance for Rihab, as it honors her roots in the Nubian tribe of Sudan. While the term is sometimes used casually, Rihab intends to educate and share the actual history, culture, and beauty of her heritage. From the moment customers step through the door, they’re welcomed into an experience that challenges stereotypes and celebrates Africa’s rich traditions.
Inside Nubian, visitors find a colorful mix of men’s and women’s clothing that blends traditional African designs with modern style, joyful children’s apparel, unique pet accessories, handcrafted jewelry, and all-natural skincare products. Every item is carefully chosen, representing not just craftsmanship, but a story.
This commitment to cultural representation took center stage during Nubian’s recent “Threads of Unity” event, held just one week before Election Day. At a time often marked by division, Rihab brought together community members—including state workers who modeled in the show—to symbolize harmony and togetherness. The event was a vibrant display of fashion, music, and shared connection.
Capturing the heart of this event was the award-winning video that earned Nubian the Deucey Award. Produced with exceptional quality and attention to detail, the video allowed Rihab to see moments she missed while working behind the scenes. It captured not only the fashion on display but also the smiles, reactions, and spirit of unity in the room.
For Rihab, the recognition was both unexpected and deeply meaningful. “Just being nominated was thrilling enough,” she shared, “but winning—it’s an honor I didn’t expect.” The award validated her mission, energized her team, and set a new standard for how Nubian will tell its story going forward.
The impact of the video extended far beyond the awards ceremony. It brought new followers to Nubian’s social media, increased store traffic, and provided a blueprint for future events. By showing what resonates with her audience, Rihab can continue to craft experiences that inspire, connect, and educate.
Behind the success was a seamless collaboration with the production team, which Rihab described as “10 out of 10—phenomenal.” Their ability to capture her vision without needing adjustments or reshoots made the final product even more rewarding.
Looking ahead, Rihab is determined to raise the bar. “Now I can’t expect anything less,” she said. Each event, each product, and each story shared will continue to embody the joy, artistry, and authenticity that define Nubian.
Nubian’s journey is a reminder that when business is rooted in passion, culture, and community, recognition follows naturally. For Rihab, the Deucey Award is not just a trophy—it’s a symbol of what’s possible when heritage and creativity meet with purpose.
To connect with Nubian or explore its latest offerings, email **nubianjewelrymail.com**.
Innovate State: Boldly Becoming Your Best Self, hosted by the Burgess Institute for Entrepreneurship & Innovation on Oct. 24, 2024, at Michigan State University, featured Charmaine Brown, CEO & Founder of Connextions Consulting, Inc & Simply Living Me, LLC.
Located on Lansing’s south side, the Hope Sports Complex can accommodate a variety of sports, including soccer, lacrosse, rugby, ultimate frisbee, archery, football, and many more.
The facility has bleacher seating for up to 1200 spectators, ample on-site parking, and concessions are available.
Cleats Bar & Grille is an on-site restaurant that also serves beer and wine.
Learn more at LansingSports.org