paulsunodeuce

YouTube and TikTok stars?

🎙️ In this episode of Expert Connexions, join Julie Holton as she engages with Adam Stoker, co-founder, president, and CEO of Relic, a prominent destination marketing agency. Adam, also the host of the Destination Marketing Podcast, shares insights on his bold philosophy in marketing.

Discover the evolution of marketing from legacy brands relying on paid media to today’s fragmented media landscape. Adam shares the three C’s: creating incredible content, building a community around it, and eventually monetizing it through commerce. Using examples like Gatorade and the success of YouTubers Jake and Logan Paul in launching Prime, Adam illustrates the impact of audience-building on brand success.

Tune in to gain a comprehensive understanding of audience-centric content creation and the transformative impact of community building on commerce. Don’t miss this insightful conversation with Adam Stoker on Expert Connexions, and remember to subscribe for weekly expert insights! 🚀

#Marketing #CommunityBuilding #Podcast #LegacyBrands #ExpertInsights

Are legacy brands losing the marketing race to rising YouTube and TikTok stars?

🎙️ In this episode of Expert Connexions, join Julie Holton as she engages with Adam Stoker, co-founder, president, and CEO of Relic, a prominent destination marketing agency. Adam, also the host of the Destination Marketing Podcast, shares insights on his bold philosophy in marketing.

Discover the evolution of marketing from legacy brands relying on paid media to today’s fragmented media landscape. Adam shares the three C’s: creating incredible content, building a community around it, and eventually monetizing it through commerce. Using examples like Gatorade and the success of YouTubers Jake and Logan Paul in launching Prime, Adam illustrates the impact of audience-building on brand success.

Tune in to gain a comprehensive understanding of audience-centric content creation and the transformative impact of community building on commerce. Don’t miss this insightful conversation with Adam Stoker on Expert Connexions, and remember to subscribe for weekly expert insights! 🚀

In the dynamic landscape of modern business, “user experience” is a frequently used buzzword, but its tangible use within marketing may seem a bit abstract.

In this episode of Expert Connexions with Julie Holton, our marketing professionals share tactical ways to optimize our websites and create creative messaging hooks, all while enhancing our users’ experience. They emphasize the paramount importance of empathy, urging us to step into the shoes of our audience, to truly inhabit their perspectives, and to understand their unique worldview when it comes to our marketing endeavors.