Web Video Archives - Page 5 of 44 - Uno Deuce Multimedia

#BetterCallPaul – May 2017 Recap Video

This is what you missed that was launched this month! Videos from Lansing Derby Vixens, Consumer Professional Credit Union, Housing Services Mid-Michigan and Capital Area District Libraries.
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► Subscribe to the #BetterCallPaul Channel Here:
http://bit.ly/2jbP69q
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Paul has been a visual storyteller for as long as he can remember and decided to turn that into a career. He chose video as his medium and his award winning style has been seen nationally as well as praised locally. A self-proclaimed community proponent and pro-Michigan advocate, he owns and is creative video strategist for UnoDeuce Multimedia which is celebrating its 6th year in Lansing. Paul was just recently awarded the 2015 Entrepreneur Institute Micro-Entrepreneur of the Year.

Don’t forget to
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Thank you for watching this video. I hope that you keep up with the weekly videos I post on the channel, and just so we couldn’t keep this channel going without your support, so please comment, like and share.
—-

Also Subscribe to the main UnoDeuce YouTube Channel Here to see the client work we are putting out up to 3 times a week!

http://bit.ly/2jklgle

Follow Me Online Here:

Website: www.unodeuce.com
Facebook: https://www.facebook.com/paul.j.schmidt
Twitter: https://twitter.com/pauldeuce
Instagram: https://www.instagram.com/pauldeuce
Periscope: https://www.periscope.tv/pauldeuce

#BetterCallPaul on Michigan Business Rap: Keys to Delegating: Communication

Communication with the staff leads to better delegation and less confusion on it.
—
► Subscribe to the #BetterCallPaul Channel Here:
http://bit.ly/2jbP69q
—
Paul has been a visual storyteller for as long as he can remember and decided to turn that into a career. He chose video as his medium and his award winning style has been seen nationally as well as praised locally. A self-proclaimed community proponent and pro-Michigan advocate, he owns and is creative video strategist for UnoDeuce Multimedia which is celebrating its 6th year in Lansing. Paul was just recently awarded the 2015 Entrepreneur Institute Micro-Entrepreneur of the Year.

Don’t forget to
—-
Thank you for watching this video. I hope that you keep up with the weekly videos I post on the channel, and just so we couldn’t keep this channel going without your support, so please comment, like and share.
—-

Also Subscribe to the main UnoDeuce YouTube Channel Here to see the client work we are putting out up to 3 times a week!

http://bit.ly/2jklgle

Follow Me Online Here:

Website: www.unodeuce.com
Facebook: https://www.facebook.com/paul.j.schmidt
Twitter: https://twitter.com/pauldeuce
Instagram: https://www.instagram.com/pauldeuce
Periscope: https://www.periscope.tv/pauldeuce

Please Subscribe to our Channel!

#BetterCallPaul – Farewell to REOTown

As UnoDeuce prepares to move on, Paul walks and talks with Ryan Wert, the executive director of REO Town, about the change that’s happened to the area over the last 6 years.
—
► Subscribe to the #BetterCallPaul Channel Here:
http://bit.ly/2jbP69q
—
Paul has been a visual storyteller for as long as he can remember and decided to turn that into a career. He chose video as his medium and his award winning style has been seen nationally as well as praised locally. A self-proclaimed community proponent and pro-Michigan advocate, he owns and is creative video strategist for UnoDeuce Multimedia which is celebrating its 6th year in Lansing. Paul was just recently awarded the 2015 Entrepreneur Institute Micro-Entrepreneur of the Year.

Don’t forget to
—-
Thank you for watching this video. I hope that you keep up with the weekly videos I post on the channel, and just so we couldn’t keep this channel going without your support, so please comment, like and share.
—-

Also Subscribe to the main UnoDeuce YouTube Channel Here to see the client work we are putting out up to 3 times a week!

http://bit.ly/2jklgle

Follow Me Online Here:

Website: www.unodeuce.com
Facebook: https://www.facebook.com/paul.j.schmidt
Twitter: https://twitter.com/pauldeuce
Instagram: https://www.instagram.com/pauldeuce
Periscope: https://www.periscope.tv/pauldeuce

Please Subscribe to our Channel!

2nd Brain Collective Podcast – Michael Rodgers of the Small Business Association of Michigan

Michael Rogers serves as the vice president of communications for the Small Business Association of Michigan, the association that helps small businesses succeed by promoting entrepreneurship, leveraging buyer power, and engaging in political advocacy.

In his role at SBAM, Michael handles all non-marketing communications, including the Focus On Small Business magazine, audio and video podcasts, social media, and news media relations.

Michael is also the host of three weekly shows for the Michigan Business Network: Business Next, This Week in Small Business, and This Week in Small Business Technology. On this episode of 2nd Brain Collective, we talked to Michael about how he helps entrepreneurs and the future of entrepreneurship in Michigan!

#BetterCallPaul – Guest Appearance On The Jae Burnham Show

Today I talk with Paul Schmidt Of Uno Duece about making videos for business. Doing videos for business marketing is one of the key factors of my early success when I started my moving business.

And Paul has been in the business of making small business videos and videos for non-profits for 16 years.

Like me, Paul stumbled into his business and it has taken him to one of the major influencers in the Lansing area. And Paul gives a lot of great tips and tricks about how to make videos for business.

He specifically has two great tips which you have to watch the video to end to get. And trust me when I say, these tips are pure gold.

3 BIG Reasons To Use Video For Your Message

I get this all of the time: ” I know I probably need video for my organization, but why? What is the reason?”

Great question. I have 3.

1. Retention When you use video. The video itself uses more than one of your senses. In this case, the obvious ones are sight and and sound. When that happens, the retention rate of what was just seen and heard goes up exponentially. In fact, upwards of almost 70%. Couple that with various videos of what your organization is doing and you have a fan base.

#2. YouTube YouTube is huge. I cannot stress this enough. YouTube is the second most used search engine and is owned by the most used search engine, Google. Plus, Google loves video. It’s built in search engine tools and measurement abilities, make it an indispensable tool for video marketing. Not only that, but Facebook is catching up and competition is good.

#3. Digital Natives A technologist that I liked to follow, Philip Hodgetts, said a few years ago that video will become the new literacy. That day is quickly approaching. With new tools being developed all of the time that quickly access the rapid advancements in mobile technology, video is quickly booming as a communication and research tool.

The fact of the matter is, video is quickly becoming a necessity for your organization to stand out. The generation that’s becoming a consumer and the generation after them, have had access to video as a regular day to day tool, when the rest of us at their age now were still using Britannica and not Wikipedia. Think about that. The yellow pages has been replaced by Google for search and remember what I said above. Google loves YouTube.

The time to use video for your business started yesterday. It’s time to make that first one and go from there.

The 3 C’sof Video: Content, Context and Community

As a video producer, I want everyone to use video for their organization. However, having video and using video are two different things. You just can’t have video for video’s sake. You really need to make sure that you are using it to meet your goals. That is why I want you to think about the three C’s when developing your plan on using video.

Content: The adage right now is content is king. You do need something to put out there alongside your written blog posts, your photos and infographics. You need all of this content to push your message. Having video being part of a content marketing package helps visualize your organization in a different way and can be used to add that explanation point to the message you have been sending.

Context: I heard somewhere that if content is king, then context is queen. I really like that. You have to understand why you are using video and how to use it in your marketing and branding. Thinking about context allows you to fully describe the who and the why of your business and to develop a package that speaks to your audience.

Community: Speaking of audience, are they picking up what you are laying down? This is the group you need to be targeting so they can share and like and talk about what you have going on in your videos. Without a strong community, your videos may fall on deaf ears. But with a consistent content strategy you have the ability to build that audience and then sustain them.

So there you have it, think about these three things when adding video to the mix. If you already have content going, video will just enhance it, but only in the right context. Remember this. Video just for video sake is not going to work, because there is no strategy behind it. Your videos have to be purposeful, timely and engaging. That’s also how you build your community.

3 BIG Reasons To Use Video For Your Message

I get this all of the time: ” I know I probably need video for my organization, but why? What is the reason?”

Great question. I have 3.

1. Retention When you use video. The video itself uses more than one of your senses. In this case, the obvious ones are sight and and sound. When that happens, the retention rate of what was just seen and heard goes up exponentially. In fact, upwards of almost 70%. Couple that with various videos of what your organization is doing and you have a fan base.

#2. YouTube YouTube is huge. I cannot stress this enough. YouTube is the second most used search engine and is owned by the most used search engine, Google. Plus, Google loves video. It’s built in search engine tools and measurement abilities, make it an indispensable tool for video marketing. Not only that, but Facebook is catching up and competition is good.

#3. Digital Natives A technologist that I liked to follow, Philip Hodgetts, said a few years ago that video will become the new literacy. That day is quickly approaching. With new tools being developed all of the time that quickly access the rapid advancements in mobile technology, video is quickly booming as a communication and research tool.

The fact of the matter is, video is quickly becoming a necessity for your organization to stand out. The generation that’s becoming a consumer and the generation after them, have had access to video as a regular day to day tool, when the rest of us at their age now were still using Britannica and not Wikipedia. Think about that. The yellow pages has been replaced by Google for search and remember what I said above. Google loves YouTube.

The time to use video for your business started yesterday. It’s time to make that first one and go from there.