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Guest Post: Top Marketing Trends You Need to Know for 2019

2019 is here! — a new year, new challenges, new opportunities for growth, and a whole new set of digital marketing trends!

To help your business prepare for what the new year might bring, we’ve put together a walk-through of some up-and-coming trends that you can expect to make a strong statement in 2019. From social media aesthetics and graphic design to writing and content curation to websites and project management, we’ve got the inside scoop to help you hit the ground running in the new year. (more…)

Guest Post: Foot Traffic Faltering? 5 Ways to Enhance Your Storefront

If your business is experiencing a decrease in foot traffic, there are some different tactics that you can try to increase your customer flow. One of the best ways to go about doing this is by enhancing your storefront so that it catches more people’s attention and entices them to stop inside to shop. These five simple methods for enhancing your storefront can help you increase customer foot traffic.

Add a Window Display

Window displays can spark the curiosity of onlookers and highlight businesses in a more positive light. Your window display can include mannequins, colorful decorations, and visually stunning signage to get people through your doors. It’s also a good idea to include a QR code in your window display that people can scan with their mobile phones to get instant access to your store’s website.

Set Out a Sandwich Board
Even a simple sandwich board can garner more attention for your business from passersby. This sandwich board can be placed directly outside your front door on the sidewalk for easy advertising. Your board can feature written details about any promotions or other aspects of your business that will make people want to become customers. For a custom-made sandwich board, consider ordering one from a reputable plasting moulding manufacturer.

Include Some Flowers
Beautiful flowers around your storefront will give your business a more welcoming feel. Flowers can be especially helpful for brightening people’s moods on cold and dreary days, which will shed even more positive light on your business. Roses, chrysanthemums, and tulips are always good choices. You can also include some ivy or other plants to give your floral display more greenery.

Feature Some Balloons
The sight of balloons can make a person feel like a kid again and make your store look like a more fun place to shop. Business 2 Community suggests using colors like red, blue, green, and yellow, which have been shown to increase sales. You’ll also want to make sure that these balloons stay fully inflated so that they look livelier and remove and replace any balloons that have lost air.

Try a String of Flags
This creative display simply involves a string of individual flags that attaches from a light post to your front door. You can choose to include flags that are of the same color or multiple colors that coincide well with one another. These flags can also feature the name of your business or any special sales or other offers that you’re trying to promote.

Getting more business through your door can be a reality if you take the time to improve your storefront’s appearance. The little bit of extra effort that’s needed to enhance the look of your business might pay off handsomely in the end.

Lizzie Weakley is a freelance writer from Columbus, Ohio. She went to college at The Ohio State University, where she studied communications. In her free time, she enjoys the outdoors and long walks in the park with her three-year-old husky, Snowball.

Guest Post: 10 Marketing Tips to Win Over Millennials

The 21st century; what are a profitable market! The millennials represent a significant opportunity for marketers.

However, the millennial market is hard to connect with. As opposed to the traditional market, the millennial market is dominated by changed buying habits.

To sway up this difficult crowd, we have compiled some marketing tips essential to win over the millennials.

1. Make use of Instagram

Instagram is a marketing tool which has magically evolved in the 21st century. The millennials have embraced it as one of the greatest e-commerce platforms.

Recently, this platform has massively grown to offer big marketing force to current the generation.

For those companies who want to connect with this generation, media presence is the badge of acceptance. Instagram offers brand education, awareness and purchase options for the current market.

2. Optimize your social media content

Companies who want to win over millennials mostly connect with them via social media. This strategy is made more effective by the use of SEO. Optimizing your content is critical, as this will give it the opportunity to draw massive traffic. Short brief optimized pieces tend to well in attracting traffic.

3. Focus on customer reviews

The millennial is a crowd that would read up to ten reviews before settling on your brand. Online reviews not only influence buyers but also make your content rank high in Google search engines. If you want to convince the millennial, you have to get the best positive reviews-through offering best services.

To leverage this, you will have to solicit feedback. Ensure that you ask for reviews from your customers. Additionally, ensure that you respond to both positive and negative reviews. Even negative reviews? Yes. Simple follow-up or acknowledging the feedback helps you make the millennials feel heard, humanizing your brand and building trust for your business.

What about negative reviews?

Wow! As cynical as it sounds, a negative review offers a big selling opportunity. You know, people like negative comments. When they converge to react to the review, ensure that you humbly respond to the review, but focus on the catch- selling your brand.

4. Appeal to their values

Millennial purchasing habits come aligned with their social identity and their memorable experiences. This means that brands that appeal to their values will definitely go on top. Why? Well, it serves their appetite.

5. Use their insight to innovate the product

For marketers who want to connect with millennials, they have to investigate their lifestyle, interests, and passions. On determining what’s important to them, and probably their unmet need, the marketers should then try to use their findings into designing their products.

6. Don’t sell the product, but the purpose

The past generation looks into the features of a product. The current market space looks into the “WHY.” What’s your why? What difference does your product bring to the generation? Let your purpose be on the lead.

This trick gets hold of this generation real quick. You need just to spell out your purpose. Talk of solutions that you can offer as a marketer. (They can’t buy the solution without purchasing the product).

7. Make use of posters

Advertising through posters can easily provide the information required about the brand’s awareness. A poster features images, visual design, colors and the copy.

Posters come in a wide range of shapes and sizes. You may design your poster in different standard poster dimensions, according to your purpose.

Here are 3 tips for designing the right poster;

Ø Imagine your purpose for the product and design it with the right intent.

Ø Is your brand loud or understated? You should use the right mix of elements to reflect your brand.

Ø Find the right printer, the one who will allow you to design the poster on their platform. In case you’re design savvy, you can take your ready design to a printer.

8. Authenticity

To win the millennial market, you need a brand similar to a human face. The millennial market can distinguish between the real talk from mere Ads. You should, therefore, focus on giving practical, actionable tips. Make their shopping experience as personalized as it can be, and award yourself with a flourishing business.

9. Make use of social touch points

Millennials are mostly connected to one social platform at once. They are everywhere every minute, looking for useful stuff and enlightenment. No wonder marketing platforms are becoming not only means but ends as well. The development of platforms such as omnichannel marketing provides you with an increased capacity to connect with millennials anywhere anytime.

10. Make use of millennial social influencers

Social influencer marketing is among the popular strategy for marketing to millennials. It involves leveraging the follower base of a social influencer to sell your product.

The followers of a social influencer are always willing and eager to view their content. They believe the content shared by an influencer is not spammy or pushy.

If you make use of the influencers in marketing your product, you are likely to rank high in capturing the millennial market. Instagram and YouTube is the place!

Grabbing the millennial market can be difficult, but possible. When you earn their trust through millennial-friendly advertising and marketing strategies, you can be sure that they will use their social media and iPhone to sing your song.

Susan Ranford is an expert on career coaching, business advice, and workplace rights. She has written for New York Jobs, IAmWire, and ZipJob. In her blogging and writing, she seeks to shed light on issues related to employment, business, and finance to help others understand different industries and find the right job fit for them – Strategics360.com

Guest Post: How to Increase Sales Using Social Media

Learn how you can better market your ecommerce business through Facebook, Instagram, and Pintrest. These 5 simple tips will teach you how to increase sales using social media.

The Power of Social Media

Cherilyn and I were next door neighbors ten years ago. Since that time, we have both moved–she moved to a different state and I moved to a different city. Despite the distance of two hundred and forty miles between us, I know that Cherilyn recently started her own online business selling beauty products.

How do I know? She announced it to me and all of her other friends on Facebook. In addition, I know when she’s having specials on certain products or running promotions. And it has all been done without a cent of her money being spent on marketing.

What’s the secret? The secret is social media. Viewers of social media know you and trust you because you have a relationship. According to DEI Worldwide, 70% of consumers use social media as often as they use firm websites to gather information about products. In addition, 60-70% of people believe that recommendations from other people online are “valuable, credible, and honest.”

Consumers Online

81% of the developed world now has internet access. Essentially that means that of the countries with expendable income, 81% can be reached from anywhere in the world. Global accessibility has never been greater than it is at this time. But with that accessibility also comes an overload of information and products.

Social media can help shoppers sort through it all. Social media, such as Facebook, Instagram, and Twitter, allows business owners to build relationships with their prospects, as well as use existing relationships to turn friends into customers.

Think about how many adults use social media while at work–just to get a mental break from their jobs. They may be on a coffee break, scrolling through their Instagram feed, when they see your business’s post. With every social media post your business makes, you’re reaching prospects during a time or place that television, radio, and print ads often cannot.

A Boost to Businesses

When a viewer sees a post, it can be almost like magic. According to Forbes contributor Jayson DeMers, “studies have shown that social media has a 100% higher lead-to-close rate than outbound marketing.” And an IDC study released in 2014, found that buyers that use social media have 84% larger budgets than buyers that don’t. That’s a powerful formula!

Most of the developed world has internet + social media users have larger budgets + 100% higher closing rate = success!

Social media can bring you more leads and more sales without investing a fortune in marketing. However, social media marketing often falls flat. So I’ve gathered five tricks to help you successfully connect with your customers.

5 Tips to Increase Sales Using Social Media:

Post Often – By spending at least six hours per week, 66% of marketers saw a benefit from social media in lead generation.
Use Images – Place an image alongside your text on Facebook. Posts with images have 2.3 times more engagement than stand-alone text.
Learn to Pin – Pinners spend 50% more on purchases through the social media channel than users of other social media platforms, yet only 40% of marketers use it.
Photograph People – When posting on Instagram, use photos of people. Studies show that photos with faces get 38% more likes than those without. So place your products with a person for a more positive response.
Make a Video – Close to half of all internet users look for product related videos before visiting a store. Even though you may not have a brick and mortar storefront, put this statistic to work for you. Create simple videos about the products or services you sell and place them on your website as well as Youtube. Shoppers who view a video are almost twice as likely to make a purchase than shoppers who did not view a video.

(Thanks Hubspot for these great stats!)

So next time you are searching for a way to boost your sales, take a closer look at social media. It’s a great way to build your brand and boost your sales.

About the Author: Mike Giannulis

I am an entrepreneur & coach specializing in business growth and digital and direct response marketing. I run a small coaching & consulting firm (OnlyOneMike.com) helping businesses achieve maximum profits. In 2012, I was on a weight loss TV show called Extreme Makeover: Weight Loss Edition.

marketing

Guest Post: Top Marketing Trends You Need to Know for 2019

2019 is here! — a new year, new challenges, new opportunities for growth, and a whole new set of digital marketing trends!

Guest Post: Foot Traffic Faltering? 5 Ways to Enhance Your Storefront

Guest Post: 10 Marketing Tips to Win Over Millennials

1. Make use of Instagram

2. Optimize your social media content

3. Focus on customer reviews

4. Appeal to their values

5. Use their insight to innovate the product

6. Don’t sell the product, but the purpose

7. Make use of posters

8. Authenticity

9. Make use of social touch points

10. Make use of millennial social influencers

Guest Post: How to Increase Sales Using Social Media

The Power of Social Media

Consumers Online

A Boost to Businesses

5 Tips to Increase Sales Using Social Media:

2nd Brain Collective Podcast – Courtney Maki

2nd Brain Collective Podcast – Courtney Maki

2nd Brain Collective Podcast – Courtney Maki

Director’s Notes-Marketers Love Video