In this final video of 2021, Paul looks back at the success of 2021 with key metrics and moments that shared in the 20th year of UnoDeuce Multimedia. He then switches gears and takes a sneak peek into the first six months of 2022 and what that will entail. Watch for the details as the next chapter in the UnoDeuce story begins.
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In this edition of PaulTalk, our creative video strategist, Paul, talks about 2 new services that you can take advantage of now, especially when the stay at home is lifted and right now.
Click on the links for these two new services:
Remote Live-Streaming: https://www.unodeuce.com/remote-live-streaming/
UnoCards: https://www.unodeuce.com/unocards/
The future of content marketing lies in video format. The past decade has seen a shift in the digital marketing landscape towards the use of short and long form videos as promotional materials. It is an effect of the emergence of a generation of mobile users over desktop dwellers. Pictures and text are still in the game, but videos continue to be the dominant strategy of generating brand awareness, engagement, and sales.
Each new trend being developed every year caters to the tastes of different types of consumers. Here are some of the video marketing trends that have proven to be game changers in the industry.
Square Format
From 16:9, the more effective aspect ratio of social videos are now at 1:1. AdWeek states that brands are pushing towards making more videos in square format because they work best on Facebook and Instagram, two of the most prominent social media marketing platforms. In this style, the display doesn’t get cropped whether in landscape or portrait orientation and square videos have shown to generate more likes, comments, and shares than widescreen videos.
Subtitles
Social videos automatically play when you scroll past them on your feed. Facebook and other platforms made a defining moment in the industry by using overlaid text and putting ads on mute for silent viewership. Many users get their social media fix in transit, offices, cafes, or at times and in places where it may not be appropriate to play videos loudly. The subtitles really help sustain engagement without consumers being disruptive to their neighbors. If your digital marketing strategy is still reliant on audio without closed captioning, then you might be lagging behind your competitors.
360°
Uno Deuce Multimedia previously defined 360° as ‘an interactive format that uses a device that has a recorded globular view at the same time.’ The use of 360° videos have blown up in the last couple of years especially with the spike in the interest in travel, sports, and other immersive activities. With a 360° capable camera, you can give your audience an enhanced experience without needing to actually be elsewhere. One can have a panoramic view of the Himalayan mountains or be present in a motocross race in their own comfortable space.
Stories
Snapchat coined it, but Instagram has taken over the story format. This feature allows users to share moments in real time by posting it as a story which disappears after 24 hours. Stories feel less posed, therefore more authentic, which is really important in driving a brand’s traffic and engagement. TechCrunch reported that Facebook also upgraded its story feature, which people are now starting to use more. In 2012, Mark Zuckerberg made a bold move and acquired Instagram for $1 billion so developers are now looking to see how the two platforms can intersect.
Virtual Reality
From an advertiser’s perspective, virtual reality might be the most costly marketing campaign to get into because of the required tools. However, VR is one of the best innovations that can be applied in the digital marketing world. With a specialized headset, it is a highly interactive and absorbing experience for consumers who want to get to know their brand. Albeit the technology is still in its infancy, it’s rapidly growing and Maryville University remarks that the need for skilled developers is steadily increasing. Professionals who have VR knowledge and hands-on capability will bring a new dynamic for your marketing needs. Creating a VR environment is a highly technical expertise that only requires the best minds in the business.
Live Streaming
Nowadays, you can watch your favourite celebrities and influencers go about their business through a live stream. This last trend has proven to be a very potent marketing campaign strategy, not to mention cost-effective. Forbes explains that audiences connect with brand ambassadors on a deeper level that other marketing concepts haven’t successfully achieved in the past. When influencers conduct Q&As, informal chat sessions, event updates, behind-the-scenes, or other tactics that boost interaction, users can leave comments and receive a response right away. It’s all about giving your brand a face that can respond and connect with your intended community.
Scott Reynolds is a self-confessed ‘social media addict’, who also freelances as an events videographer. He also likes to dabble in motion photography and is an amateur skateboarder.
Guess what? We now have a low cost, one camera solution for your live streaming needs. Facebook Live is huge and we would love to be able to provide professional audio and video along with graphics and power points for your presentations. Just go to our events page and sign up for our brand new live streaming service.
A live streaming occasion has already created havoc in the current online sphere and is an auspicious venture for the future. Supported by immaculate live video streaming software these live streaming businesses have been able to make huge money in the past few years.
Basically to stream anything live from anywhere, whether it is your house or office, you need to take stress and put enough exertion for a thrilling outcome. The plan needs to be without any uncertainties or hassles.
There is barely any alternative in launching a live streaming platform with proper live streaming software. The ones trying to build a website have various ideas in mind compared to the ones looking to launch a live video streaming app. The budget would totally depend on the features included.
Before commencing anything let us talk about what a video content management system is. From the day video has become an important feature for the upgrade of communication and net turnaround, businesses have been coming up with new techniques to store, share and manage numerous files with video content in them across several networks affecting the bandwidth.
A video CMS is definitely the answers to these worries. It is primarily software which aids businesses to take care of, accumulate and share videos online. Now let’s discuss the uses of a video content management system.
As content owners begin enhancing the number of videos they’re creating, things like video administration, storage and distribution turn out to be very complicated and problematic. This is the time where video content management software comes in.
A video CMS is a one-stop solution that helps content owners to oversee, monetize, research and track their video content on the web.
A huge advantage of using video CMS, be it live streaming or video-on-demand is that it enables content makers to consolidate the technical aspect without having a negative effect on quality and it makes distributing videos to various OTT stages and tools considerably easier.
How to choose the best online video sharing CMS?
Video broadcasts are considerably larger than Word documents, spreadsheets, and other office archives. The default most extreme record measure permitted in a SharePoint site is 50 MB. To place that in context, you would require more limit than 50 MB to store a single moment of video caught with an iPhone.
With CMS framework, you can just enquire based upon the document names and physically entered metadata. Interestingly, video CMS like Panopto offer the capacity to scan inside videos for particular words that are talked or shown on-screen amid the video, at that point quick forward the watcher to that correct point in the introduction.
Without a video CMS, your recordings cannot be hosted; nothing is done to guarantee compatibility with the gadgets getting to them. For instance, a WebEx video put away in its default ARF format on a SharePoint website would not be distinguishable on tablets or cell phones.
Some of the most recommended live streaming software includes:
Open Broadcaster Software
This is free software for live streaming any event and is the best choice for entrepreneurs with a vision setting feet into this business for the first time. Being an open-source program, the source code can be availed by every single individual around.
You can even relish abundant sources and layouts which are crafted differently for different content including features such as RMTP streaming to YouTube, Twitch, DailyMotion etc. Because of its high performance in the streaming of gaming sites, it is also cherry-picked for live streaming of gaming content.
VMix
If you want your rendering and production to be immaculate then we would suggest you go ahead with vMix which emphasizes on live production. If you want it for free then you have to be content with the basic necessities including simple streaming and recording with Standard Definition quality.
The more you pay, better the resolution you are going to relish. This would take you up to 4K with infinite inputs. You can now add effects to your live streaming video in different channels without your CPU’s processor taking any stress.
Telestream Wirecast
Telestream Wirecast would provide you an excellent pro-quality live recording. With this live streaming software one can also carry out the coding of live streams for continuous broadcast to a number of servers.
IP cameras assisted by HTTP, RTMP and MMS web streams are present in the pro version to generate live scoreboards, replays and advanced audio handling.
XSplit Broadcaster
For recording a professional video using a simple interface is commendable and here is the place when XSplit checks-in. One can relish HD live streaming without making any payment aided by some production tools and audio support.
Premium versions, however, offer incomparable HD broadcasting with the use of the most upgraded production tools.
StreamNow
StreamNow is one such broadcaster software aiding in smooth and non-stop live streaming without any issues. A subscription plan is initiated and premium videos can only be relished after subscription. Users who are not attracted by the subscription plan can also go ahead and commence the “Pay-Per-View” scheme. With safe and robust payment gateways StreamNow is one such live streaming software which acknowledges sharing benefits between the user and the business software provider.
Video CMS software such as Streamhash provides the best products in the market at the moment sticking to the goal of creating a impeccable platform which would be beneficial for both the website and its viewers.
Video streaming has become extremely popular with the days passing by. Upgrades in the computer networking over the past few years supported by modern operating systems and brilliant PC’s have made streaming economical for normal customers.
With the growth of live streaming platforms everywhere, the urgency of top-class live streaming software has increased heavily as well.
Now, it is totally up to you as a budding entrepreneur what you would want to use as live video streaming software for your endeavor. Abundant choices are available in the market. Make sure you choose according to your business remembering its prospect.
Amanda Smith is a marketing professional with expertise in strategies to engage customers and improve business opportunities. Interested in marketing communications and like to keep abreast of new trends and developments.