A good sales booth can be an incredible marketing tool – that is, at least, if you set it up correctly. Poorly planned-out booths are distressingly common and they’re also huge wastes of both your time and money. If you want to get the most out of your investment, you’ll definitely want to consider the following advice when you set up your next booth. (more…)
In this video we meet Maya Shoemaker, of Shoemaker Medical. She is professional animator and illustrator based in Dewitt, Michigan.
For more information please go to: http://www.shoemakermedical.com/
In this episode, Paul takes some time out to talk with one of our fall interns Brandon Camarillo. He learns from Brandon what was the most impactful part for him on working at UnoDeuce.
If you are interested in interning at UnoDeuce Multimedia, send an email to pauls@unodeuce.com
In the world of online marketing, there are numerous strategies that businesses employ to draw in customers. When it comes to determining the most effective format in regards to ROI, video tends to pull ahead of the rest. If you’ve been debating video advertising for your business, here are a few reasons you should really stop thinking about and do it.
People are more likely to hit the play button on a video than they are to read text. That’s just the reality of the digital world that we live in. This means that it would be a wise investment to make some quality videos for potential clients to find. They’ll feel more engaged, so they’ll be more likely to consider your product.
A major bonus to choosing video as your form of marketing is that they’re easily sharable. People can post the video on social networking sites or simply email it to a friend. This allows you to easily get your business in front of more users without any extra effort on your part.
Users Are More Likely to Buy When You Give FirstIf you decide to make informative videos for users, then you can give them something for free, and people really like free things. When they get something from you before you ask them to buy, they’re more likely to return the favor and buy something from you.
It’s best to use a video production company and high-quality cameras as people are less likely to watch low-quality videos. High quality videos will make you look more established and reliable than a badly lit or shaky video would. If your video is demonstrating a skill or technique, you should ensure that it’s not full of jargon. If the average Joe can’t understand it, they’ll click off your video, and you will have lost a potential customer.
While written communication can be powerful, it can also lead to confusion when the tone and ideas aren’t clearly expressed. Video allows you to more clearly communicate with your audience because it’s more versatile and you can more easily convey your tone. They can read your body language and words. While outlets like audio and content writing are still useful, users can’t always be clear about what you’re saying.
If you do a Google search for any sort of ‘how-to’ topic, there will be a few videos that get returned on the first page along with the typical text results. This is because search engines have done the research and found out that people would rather watch a video on a topic than read a long webpage about it. If you make a video, it’s more likely to get put in front of consumers quickly
Video advertising is the newest craze taking over the online market. As consumers sway more and more toward videos than traditional advertisements, now it’s more important than ever before to produce videos. The above are just five of the many reasons that should give you the motivation to move forward.
Anita is a freelance writer from Denver, CO. She studied at Colorado State University, and now writes articles about health, business, family and finance. A mother of two, she enjoys traveling with her family whenever she isn’t writing. You can follow her on Twitter @anitaginsburg.
In this video, we celebrate Triterra and all of their success as they reach the 10 year milestone. We hear not only from the owners but also their clients who have had a wonderful experience with this community minded company.
For more information: http://triterra.us/
Regardless of what type of business you run, when it comes to generating conversions on your website, it’s important to make the process as simple as possible. A user may not take a desired action if doing so involves too many steps.
While you may not have a slick digital agency auditing your customer journey, there are some things you can do on your own to reduce “friction” for the user. To do so, keep the following tips in mind:
Improve Site Speed
The number of steps required to take a particular action isn’t the only factor that prevents users from converting. If your pages load too slowly, users will leave the site. In fact, Google research has confirmed that most mobile users leave pages that take more than three seconds to load.
Review your site’s code with your developer. They may identify areas where it can be cleaned up to improve page speed.
Make Recommendations
Artificial intelligence has made it easier than ever to provide users with personalized options when they visit your site. This can help you guard against the effects of decision fatigue.
Maybe you run an ecommerce shop. If your shop offers many different products, guests might feel overwhelmed. They won’t make a single purchase because they won’t know how to decide which product is worth their money. With AI, that’s not a problem. You can simply provide recommendations tailored to their specific preferences. With that being said, boosting some of your top performing products through an Amazon marketing campaign can capture the attention of a potential customer at the very moment they are considering and searching for related products. This helps remove decision fatigue from the equation.
Offer Multiple Payment Options
Don’t limit your payment options to one or two methods. Quite simply, the more options you provide, the more users you can appeal to.
Reduce Fields
With any sort of website conversion, whether it’s signing up for an email list or making a purchase, users will often be required to provide some information to complete the process.
Make sure you’re not requiring users to provide too much information. Again, the longer it takes to complete a task, the greater the odds a user will abandon it. Review all your website’s forms and look for ways you can simplify them to prevent this.
Offer Guest Checkout Options
You shouldn’t require users to create an account before making a purchase or taking a similar action on your site. While you may want to recommend creating an account, as this can boost the chances of a user becoming a repeat customer, you don’t want to prohibit users from taking action without an account. Make sure there is a “guest checkout” option for all conversions you wish to generate.
Of course, it’s also important to monitor your progress after making these changes. You need to confirm the steps you’ve taken are actually delivering results. Luckily, if you follow these tips, you’re very likely to generate many more conversions than you currently are.
Rae is a graduate of Tufts University with a combined International Relations and Chinese degree. After spending time living and working abroad in China, she returned to NYC to pursue her career and continue curating quality content. Rae is passionate about travel, food, and writing (of course).
At this year’s Child and Family Charities Igniting Hope Fundraising Breakfast, we told three stories from three different programs, Behavioral Health, Gateway Youth Services and Child Welfare. We follow the stories of Lisa, Raquell and Cynthia as they sought out the help of these services and how they were positively impacted.
For more information: https://www.childandfamily.org/
With the end of November looming, let’s take a look at some of the videos we launched last month. We enjoyed videos from Ingham County Health Department, DayStarr Communications, The Firecracker Foundation and Child and Family Charities.
Giving Tuesday is on December 3rd this year and we are partnering up with mConnexions to develop a new page to tally the votes!
We are giving away a 60 second video to a local, Greater Lansing Area based non-profit. You can vote as many times as you would like, however, you cannot be a previous winner.
To vote, go to either:
https://www.unodeuce.com/
or
https://mconnexions.com/giving-tuesday/
In this 1st of 3 videos produced for the Ingham County Health Department on early dentistry care, the first focus is on caring for your teeth during pregnancy.
For more information: http://hd.ingham.org/