Annually, CEDAM recognizes a Community Economic Development Leader of the Year: a member who has engaged in creative programming, been involved in an exciting new development or has generally proved to be a leader in the field. CEDAM is excited to recognize Telamon Corporation as the 2020 CED Leader of the Year.
For more on CEDAM: http://cedamichigan.org/
Business people in all sectors rely on social media and online marketing to promote their products. Entrepreneurs as well as major corporations utilize these valuable services at little to no cost instead of or in tandem with professional marketing support. If you are wondering how to get the most out of your online marketing efforts, here are four tips that may help.
Consult an IT expert to find out if your company’s internet connection could be faster and more reliable. Although you may be used to a speed that seems adequate, when competing with other organizations that use high-speed internet and other technological tools, you may be left behind by the competition. Have a technician check your website’s graphics and display to ensure your website content is clear and accessible. You might want to compare the cost and services of local internet providers to get the best deal for your outlay.
Update Your WebsiteIf you are marketing company products on a website, update it routinely, at least every six months. Check for dead links and outdated ads that are distracting and repellent to visitors. Consider upgrading your site’s services with a more efficient order form or a window for customer feedback. Include an area that offers discounts, promotions, or news events to keep visitors returning for relevant information.
Avoid unnecessary filler on your social media accounts. Change the information often to keep it fresh and interesting to viewers. Post or tweet about current events related to your industry, the community, or the economy. Publish a blog or vlog and include guest commentaries or dialog occasionally. Updating your social media will keep it relevant and utilize viewers’ times effectively. By streamlining your social media, you will increase consumer engagement and retention.
If you are too busy to keep the website and social media accounts up to date and running efficiently, hire a part-time technical associate who can do this work for you. You can also consult with an internet marketing specialist to get advice and tips without having the agency handle the entire marketing workload. Doing all or part of it yourself if you have time would reduce costs. You may also want to occasionally meet with a social media specialist who can provide suggestions for making your posted content viewer-friendly.
The internet is one of the most affordable and effective marketing tools a company can use. Upgrade your online marketing efforts to attract visitors to your company and impress them with your business.
Brooke Chaplan is a freelance writer and blogger. She lives and works out of her home in Los Lunas, New Mexico. She loves the outdoors and spends most of her time hiking, biking, and gardening. For more information, contact Brooke via Facebook at facebook.com/brooke.chaplan or Twitter @BrookeChaplan
Connecting effectively with stakeholders is now more important than ever before. Whether it’s B2C or B2B, 2020 has shown us that meaningful and consistent communications will be the fundamental way to attract as well as retain customers. Recent data for US Q1 and Q2 actually shows a positive upwards trend in how customers and organizations are engaging with promotional or informational business correspondence despite the current climate. In a headline report, Iterable recorded a higher success rate with a range of targeted email marketing. In their report, they measured increases of 21% in email open-rates and 14% in click-throughs between March 2020 and April 2020.
So how can you more effectively reach customers and convert them with your targeted communications? Despite a rise in overall internet activity that many believed would deter customers, there are many reasons for using this time to nurture relationships via bulk messaging. This form of customer service engagement is considered the way to go with projections that it will hit revenue of up to US$ 114.6 billion by 2021. On an organizational level, due to the artificial intelligence aspects, there are equal benefits to be had in a range of ways. This comms tech offers:
Moving forward, even in the largest companies, it’s seen as a non-negotiable investment with Forbes recently reporting, “In March 2020, 451 Research conducted a coronavirus flash survey, which indicated that 63% of large organizations will invest more in communication and collaboration technology than they did prior to the pandemic, and employee communication tools topped the list of technology they felt they needed to increase investment in.” With this infographic from Cadoo you can learn even more about ‘How to Boost Your Bulk Messaging with Artificial Intelligence’. The graphic explores the topics in more detail with analysis of the key features and headline benefits of this tech for all stakeholders in 2020 and beyond.
This week Paul talks about the health of UnoDeuce as we look back over the past year from his stroke through the pandemic and how we have persevered as a company. Oh yeah, we also celebrate 19 years!
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Every organization has a story. Do you have the right storyteller?
UnoDeuce is a storytelling agency that uses video to document the why of non-profit organizations and socially responsible small businesses and share how they make a positive impact on their community.
We do this a variety of video based solutions for brand awareness, donor cultivation, training, fundraising and promotions.
UnoDeuce Multimedia. One Company. Twice the Possibilities.
Follow US Online Here:
Website: https://www.unodeuce.com/
Facebook: https://www.facebook.com/UnoDeuceMultimedia
Twitter: https://twitter.com/unodeucemedia
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LinkedIn: https://www.linkedin.com/company/unodeuce-multimedia/
Have you or someone you love experienced sex-based discrimination at school? Your story matters and you deserve to be heard. Contact The Firecracker Foundation and we will connect you with a Title IX Advocate.
For more information: https://thefirecrackerfoundation.org/programs/advocacy/title-ix-advocacy/
This short video speaks to some of the services Child and Family Charities provides to our community. Their agency provides 26 programs to help abused, neglected and at-risk children, youth and families in the mid-Michigan area. CFC helps over 8,000 people every year begin brighter futures with hope.
For more information: https://www.childandfamily.org/
Here is a short montage of videos that we launched to our blog in August of 2020. We enjoy videos from Child and Family Charities, Prevention Network, Communities in Schools and Habitat for Humanity Capital Region.
Please go and check out these wonderful organization and their respective websites.
Habitat for Humanity Capital Region is dedicated to serving those who have served. We are honored to partner with veterans in Ingham and Eaton counties, and help them with home repairs and accessibility ramps. Thank you for your service!
For more info: https://www.habitatcr.org/
Our Creative Video Strategist, Paul J Schmidt, sits down with Keith Morris, Executive Director for Elder Law of Michigan as they discuss their latest Deucey win. They won the Most Inspirational Video of the Year for their MiCafe Story about Nance. The conversation leaned on the programs that ELM offers, the particular partnerships they enjoy that are successful and how the story unfolded in front of the camera.
For more info: https://www.elderlawofmi.org/
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► Subscribe to the UnoDeuce Multimedia Channel Here:
http://bit.ly/1NELJD0
—
Every organization has a story. Do you have the right storyteller?
UnoDeuce is a storytelling agency that uses video to document the why of non-profit organizations and socially responsible small businesses and share how they make a positive impact on their community.
We do this a variety of video based solutions for brand awareness, donor cultivation, training, fundraising and promotions.
UnoDeuce Multimedia. One Company. Twice the Possibilities.
Follow US Online Here:
Website: https://www.unodeuce.com/
Facebook: https://www.facebook.com/UnoDeuceMultimedia
Twitter: https://twitter.com/unodeucemedia
Instagram: https://www.instagram.com/unodeucemedia
LinkedIn: https://www.linkedin.com/company/unodeuce-multimedia/
You know that getting new people to buy into your brand is what will make you grow. The hardest part is when your brand is just starting to get known. Once you get people on board, then your audience exponentially increases. Here are four great suggestions for getting people to buy into your brand.