Lansing MI Archives - Page 18 of 113

Guest Blog: Infographic: Common SEO Mistakes You Need To Rectify Now

When it comes to running a successful online business, investing in internet marketing techniques is important. This includes social media, SEO, video marketing, SEM among others. However, among these, one technique that can help to improve your site’s traffic and ranking considerably is search engine optimization (SEO). It can help improve your brand’s visibility online and drive targeted traffic to your site. It can also help improve your ROI. More importantly, it can help improve user experience, thereby effectively reducing the bounce rate on your site.

Implementing the best SEO practices on your website is important if you want to drive greater conversions. But, SEO can be challenging and as a newbie, you would require a lot of time to fully grasps the many factors it involves. The two main categories that SEO is divided into is on-page and off-page. They both include a number of factors that can help improve your site’s performance.

However, these factors are constantly evolving as per the latest Google updates and algorithm changes. If you miss out on these, you are bound to make silly SEO mistakes that could hurt your siteís ranking as well as traffic. Thus, to steer clear from this, here is an infographic that has listed the common SEO mistakes website owners make, which needs to be rectified now.

The below infographic comprises 25+ common SEO mistakes. This includes both on-page as well as off-page SEO mistakes. By rectifying them, you’d be able to improve your ranking on the search result. It would also help increase website traffic and conversion. Thus, do check out the infographic to know what these mistakes are. And, take a look at this guide for more information on how to rectify these SEO mistakes.

Sudhir Bhushan is a Tech & Social enthusiast. He is also a Web Entrepreneur by profession and loves to write about the latest trends on Social Media & SEO.

You may also follow him on Twitter | Facebook | Pinterest

New Video: Helping Women Period. – Magin’s Story

Magin fell on hard times and found it hard to support his family, especially during his wife and daughter’s monthly menstrual cycles. Luckily, Helping Women Period. have been able to help him get the sanitary products he needs for the women in his life.

Helping Women Period. helps low income and homeless women by giving them the sanitary products they need for free.

For more on Helping Women Period: https://www.helpingwomenperiod.org

#BetterCallPaul – MEET THE INTERN: Kat’s Intro

Meet Kat, one out of two interns who will be with us Summer 2019. Kat Mendez is a video production intern here at Uno Deuce Multimedia. She hopes to expand on her current knowledge of video production and become a jack of all trades.

Guest Blog: Starting Off Right: What You Need to Begin Your Small Business

Starting a small business is typically a challenging undertaking. It will require a lot of research, dedication, and diligence. However, it can certainly pay off in the long run because you will be able to work for yourself and achieve your career goals. If you are successful enough, you may also be able to employ others, which is rewarding in itself because you will know that you are providing someone with the opportunity to earn a living in a difficult economy. The following information will provide a closer look at what you will need to do in order to successfully run your company and start things off right:

Determine What Type of Business You Want to Be

One of the first and most important steps is determining what type of business you want to operate. The most common types are LLC, sole proprietorship, partnership, and corporation. This will affect your taxes as well as your personal assets. For example, if you operate as an LLC, your personal assets will be protected from debts and claims.

Raise Enough Capital

Typically, opening a business can be rather costly. You will likely need to pay for things like insurance, equipment, supplies, staffing, and stock. Therefore, you will want to make sure that you start saving money ahead of time or that you have investors who are able to help you cover some of the costs. Finding investors can be tricky but you might want to look into crowdfunding, investor networks, and sometimes your friends or family might even be interested in helping you to get started.

Utilize Professional Services

Since opening a business can often be overwhelming, it can be beneficial to reach out to professionals for assistance. For example, business transaction law services can be helpful because they can assist you with resolving disputes, commercial transactions, and contract management.

Find a Suitable Location

In order to choose the right location, there are many factors you will need to consider. For example, you will want to research your demographic in order to find a location that best serves your targeted audience. You will also need to research crime rates in each prospective area as well as find a region that is affordable and within your budget.

Overall, starting a new small business will require a lot of planning ahead. It can be difficult to know where to start. So, doing your research or reaching out to a professional can be incredibly beneficial. All of your hard work will eventually be worth it once you are able to work for yourself because you can guide your company towards success and know that you did it on your own.

Lizzie Weakley is a freelance writer from Columbus, Ohio. In her free time, she enjoys the outdoors and walks in the park with her three-year-old husky, Snowball.

New Video: The Arbor Inn – Assisted Living for Seniors

The Arbor Inn is a family owned and operated assisted living home community. At the Arbor Inn, they strive to provide seniors with security, fun activities, a close-knit community and growth. Here, your independence is preserved and you can pursue your interests if you so choose.

For more on The Arbor Inn: https://www.thearborinn.net

#BetterCallPaul – MEET THE INTERN: Will’s Intro

Meet Will, one out of two interns who will be with us Summer 2019. Will Jones, an aspiring video editor, is a video production intern at Uno Deuce Multimedia. He hopes to challenge himself in his time here, by applying his knowledge to the real world.

Guest Post: Industry of Creation: How to Create Superb Products

Working for any kind of company is a vocation that calls for all the effort in the world. If you want consumers to connect with your offerings, you have to give them solid incentives. That means that you have to start by making products that actually offer value. Companies that lack products of value tend to flounder and pack up their bags relative rapidly.

Recruit Capable and Sedulous Team Members

If you want to create excellent products consistently, then you need to have the cooperation of a capable team, zero exceptions. It’s critical to take your hiring processes seriously. Look for employees who are committed, responsible, seasoned, and enthusiastic about pleasing you. Employees who couldn’t care less can be recipes for disaster. They can lead to lackluster results of all kinds, too.

Establish a Work Environment That’s Conducive to Comfort and Health

Professionals who want their employees to do their best need to provide them with work environments that are conducive to achievement and productivity. That’s why they need to provide them with as much comfort as possible. Search for devices and appliances that are suitable for air filtration for industries and factories alike. Air purifiers can do away with allergens, dust, smoke, and unpleasant stenches.

Employ Top-Tier Materials and Equipment

People who are serious about making exemplary products need to employ top-tier materials and equipment. If you’re a clothing manufacturer who wants to produce durable and stylish apparel items, then you need the assistance of the finest fabrics. You need the assistance of the finest tools and supplies as well. You don’t want to cut corners with these things. Scrimping can often lead to significant regrets at later times.

Give Your All to Your Work

Full commitment is vital for professionals who want to be able to make products that are genuinely worthwhile. It doesn’t matter if you work in the manufacturing of food items, attire, cosmetics, or anything else. You have to be completely committed to the best and only the best. Half-hearted efforts won’t do much for you at all. You have to be willing to work hard and think outside the box. You have to be willing to take a hands-on approach.

Making products that are outstanding should be your priority. If you put time and care into your work, you can achieve anything you want. The secret is always to be as detail-oriented and meticulous as possible. It’s also to truly care.: How to Create Superb Products

Bio: Rachelle Wilber is a freelance writer living in the San Diego, California area. She graduated from San Diego State University with her Bachelor’s Degree in Journalism and Media Studies. She tries to find an interest in all topics and themes, which prompts her writing. When she isn’t on her porch writing in the sun, you can find her shopping, at the beach, or at the gym. Follow her on Twitter and Facebook: @RachelleWilber; https://www.facebook.com/profile.php?id=100009221637700

New Video: Child and Family Charities – Chardae’s Gateway Story

Chardae shares how the Child and Family Charities (CFC) made an impact in her life. She also shares how they were able to help her succeed through their Gateway Youth Services.

For more on Child and Family Charities: https://www.childandfamily.org

#BetterCallPaul – May Recap 2019

ICYMI – We launched 4 new videos in May: The Firecracker Foundation, Elder Law of Michigan Pension Rights, Tri-County TRIAD, and the Ingham County Health Department.

We explored topics such as art, online safety for seniors, pension rights and healthcare.

Check out our main channel to watch all of these and more: https://bit.ly/2I6AGWr

Guest Post: Ready for Growth? 4 Ways to Expand Your Business Marketing Efforts

Finding new avenues for marketing your goods and services is certainly one way to go about expanding your marketing outreach, but have you considered actually offering a greater diversity of goods and services? For as simple as this marketing strategy sounds in theory, understanding your customers at a deep enough level to know what they’ll want in the future can be challenging to say the least.

Conduct Market Research

You might have been able to see where this was going: to be more sure-footed about whatever marketing direction you take next, consider doing market research. Market research is all about uncovering more information on what your customers’ preferences and their needs. Sometimes only market research can uncover what customers truly want since the product that will fulfill their future needs hasn’t been invented yet!

Tap Existing Customers

You shouldn’t feel bashful about asking your current customers what they like about your current lineup of products and services in order to inform tomorrow’s product lineup and marketing outreach. It’s much more economical to sell trusted and newer products to current customers than go through the ordeal of wrangling new customers into the fold. In other words, marketing to current customers can have a much higher return on investment for your company.

The good news is that you’ve already established rapport with these customers and know a lot of information demographically about them. They might even be willing to share with you what they’re looking for out of your company!

Embrace New Marketing Technologies

The internet is a veritable treasure trove when it comes to expanding our marketing outreach. Between paid-per-click advertising, search engine optimization, and email marketing campaigns the only limitation is the depth of information that you have on your prospects and customers and your willingness to experiment.

You might also want to explore local search engine optimization and app development services in order to capitalize on the fact that your customers are largely online in terms of exploring your product lineup, connecting on social media, setting up appointments, and making online purchases.

Expand into Fresh Markets

The great thing about marketing in new territories is that you don’t necessarily have to open another brick-and-mortar location to be effective. You can use search engine optimization and social media marketing to your advantage and tailor your marketing to a brand-new demographic of customers. Fresh segments, niches, and locations can be extremely exciting. It’s all about bringing more customers into the fold.

Emma Sturgis

Emma is a freelance writer based out of Boston, MA. She writes most often on health and education. When not writing, she enjoys reading and watching film noir. Say hi on Twitter @EmmaSturgis2