2nd brain collective

#BetterCallPaul – A Conversation with Tom Parks

Tom Parks is the co-owner of Premier Franchise Solutions, a franchise consulting and marketing agency. However, what is it that makes franchises so appealing? What’s the strangest franchise he’s seen? And how does he really feel about The Last Jedi? All that on this episode of A Conversation With

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Paul has been a visual storyteller for as long as he can remember and decided to turn that into a career. He chose video as his medium and his award winning style has been seen nationally as well as praised locally. A self-proclaimed community proponent and pro-Michigan advocate, he owns and is creative video strategist for UnoDeuce Multimedia which is celebrating its 6th year in Lansing. Paul was just recently awarded the 2015 Entrepreneur Institute Micro-Entrepreneur of the Year.

Don’t forget to
—-
Thank you for watching this video. I hope that you keep up with the weekly videos I post on the channel, and just so we couldn’t keep this channel going without your support, so please comment, like and share.
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Also Subscribe to the main UnoDeuce YouTube Channel Here to see the client work we are putting out up to 3 times a week!

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Guest Post: A Guide to Creating Compelling and Engaging Social Media Posts

Nearly everyone is active on social media since it’s an excellent platform for sharing whatever you want. However, posting for a business is an entirely different story such that you have an objective to reach out to your target market.

There are a lot of things to consider when publishing on social media. You should also understand the different platforms and learn more about your market so that you can attract the right audience at the right time and place.

However, the most important thing you need to concentrate on is to appeal to the emotions of your audience, as connecting with them can help influence them in positive ways.

Below is an infographic to guide you in creating compelling and engaging social media posts on the four most popular social media platforms particularly Facebook, Twitter, Instagram, and YouTube. From this infographic, you can learn about the tone you should use, what content to share, when to share it, and so on.

For each platform, there are ways in which you can maximize all the features that each one has to help you gain the attention of your target market.

Work on improving your social media posts by using this guide for your audience, as well as help your business grow.

Source Page: https://www.microcreatives.com/general/infographic-creating-social-media-posts/

Paula Arce

As she makes her way in the digital marketing world as a Content Specialist, she also makes sure that she’s updated with the latest memes and trends among other things. With her inner rapper, Paula pops those headphones in and listens to her R&B and Hip Hop playlist during her long rides to and from the South. She either gets herself a venti cup or two of her fave iced coffee or a cold bottle of beer on a random day. There’s nothing in between.

 

#BetterCallPaul – YouTube Features

In this episode of Better Call Paul, Paul talks about some things you may not have noticed that YouTube provides after you upload your video.


► Subscribe to the #BetterCallPaul Channel Here:
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Paul has been a visual storyteller for as long as he can remember and decided to turn that into a career. He chose video as his medium and his award winning style has been seen nationally as well as praised locally. A self-proclaimed community proponent and pro-Michigan advocate, he owns and is creative video strategist for UnoDeuce Multimedia which is celebrating its 6th year in Lansing. Paul was just recently awarded the 2015 Entrepreneur Institute Micro-Entrepreneur of the Year.

Don’t forget to
—-
Thank you for watching this video. I hope that you keep up with the weekly videos I post on the channel, and just so we couldn’t keep this channel going without your support, so please comment, like and share.
—-

Also Subscribe to the main UnoDeuce YouTube Channel Here to see the client work we are putting out up to 3 times a week!

http://bit.ly/2jklgle

Follow Me Online Here:

Website: www.unodeuce.com
Facebook: https://www.facebook.com/paul.j.schmidt
Twitter: https://twitter.com/pauldeuce
Instagram: https://www.instagram.com/pauldeuce
Periscope: https://www.periscope.tv/pauldeuce

Please Subscribe to our Channel!

2nd Brain Collective Podcast – Denise Peek of the Entrepreneur Institute

 

 

 

 

 

 

 

 

 

 

 

 

Ms. Peek has lived in Lansing since 1972 and graduated from Lansing Everett High School. She holds two Associates Degrees, one from Davenport University in Fashion Merchandising & Management, one from LCC in General Studies. In 2006 she received her BA from Northwood University in Marketing with a Minor in Business Management. In 2009 she received her Masters of Science Degree in Community Economic Development at Southern New Hampshire University in Manchester, New Hampshire. She has been the Executive Director of the Entrepreneur Institute for the past sixteen years. In January 2016 she became an Adjunct Faculty Member at LCC teaching Marketing 200 and will be teaching Marketing 200 again this fall.

Her experience in sales & marketing includes, experience in the retail industry, advertising sales in electronic media (cable television & radio) and newspaper has assisted in her duties as the Executive Director. As the Executive Director she facilitates the credit before capital and business plan development training programs. She has been able to increase the exposure of the Entrepreneur Institute in the community and increase the services offered by the organization. In December of 2011 the Entrepreneur Institute became the regions only SBA Microloan Lender.

Accomplishments & Professional Development

Personal Accomplishments

May 1999 – March 2000 – Former board member of the Entrepreneur Institute
March 2000 – May 2000 – Interim Executive Director of the Entrepreneur Institute
May 2000 – Present EIM Executive Director
2001 – Capital Area Michigan Works Alumni of the Year!
2001 – Certificate of Achievement for “Distinguished Achievement” in “Individual Excellence in
Regional Cooperation” by the RED TEAM
2002 – Michigan Works! Outstanding Alumni Award
2005 – Career Woman of the Year, National Association of Career Women, Lansing Chapter
2011 – Catalyst of the Year, Michigan Emerging
2016 – Adjunct Faculty Member Lansing Community College
Professional Development – Certifications/International Trainings/Programs of Study

Certified NxLevel Business Plan Training Instructor – 9/01
Participant in Entrepreneurship Training Program: A Ghana-United States Exchange Accra, Ghana – 6/05
NeighborWorks America, Program of Study Management and Leadership Program – 9/06
Participant in the “Connecting the Linkages between Gender Equality and Economic Sustainability for Community Advancement and Capacity Building: A Women’s Empowerment Program,
Professional Fellows, South Africa & Tanzania – 9/13
Past Community Involvements

Guest Speaker for the American Marketing Association’s Regional Conference at LCC
Guest Speaker, MSHDA’s Affordable Housing Conference, Connecting Michigan Communities Annual Conference
LCC Alumni Committee Member,
Westside Commercial Association Business Development Committee Member
Facilitator/Business Consultant – BCI Entrepreneur Academy Workshops
Charter Member and Past President Elect, Lansing Black Chamber of Commerce Affiliate Chapter of the Michigan Black Chamber of Commerce
Board Member, Community Reinvestment Fund
Consultant/Coach for the Athena PowerLink Network, Lansing Regional Chamber of Commerce
Learn more about Julie Powers and Greater Lansing Housing Coalition:

Website
Fan Page
LinkedIn – Denise Peek

Guest Post: Key Ways To Help Reduce Your Risk Of Bankruptcy In Business

Your business is still new. It has been operating for only two years, but you’re very happy with the progress you’re experiencing. You contribute the success of your business to all the precautions you’ve done in the past. You’ve been very careful about who you hire, what processes you implement in the business and who should you work with as your suppliers. Sure, you might have been very keen on all of those things, but have you ever considered the possibility of your business heading towards bankruptcy? Your business is still new, and this makes it very susceptible to bankruptcy, and of course, you would never want that to happen to your business. Along with the precautions you’re doing right now, the tips presented below will also help reduce your risk of bankruptcy in business:

  1. You should prioritize debt repayments: If you’re a sole proprietor, you must have acquired debts to start up the business. This usually comes in large amounts, which makes it difficult for you to pay one time to all of your creditors. But since your business is now operating, you should prioritize paying these debts. You can start paying secured creditors and pay those with the highest interest rates first. With your unsecured creditors and vendors, it’s best that you treat them all equally and pay them all something. You should not play favorites with your creditors. But if you still have problems with your debt payments after doing all of these, you should talk with your creditors and ask for possible repayment terms.
  2. You should always maintain an updated business plan: Before you started your business, you should have a business plan. This document is vital to ensure that you know where your business is going and how you could possibly achieve that goal. Your business plan should also include everything about your financial decisions and the business’ cash flow, capital-expense budget and other business expenses. It will also aid in executive decisions to keep expenses and revenues in equilibrium.
  3. You should be accurate and proactive in reviewing financial results: You might have hired employees to help you run your business, but you shouldn’t solely rely on them when it comes to financial decisions. You should take the time to review all of your business’ financial reports and journal entries so whenever you can notice something is off, you can immediately take measures to prevent it from worsening. Time is always crucial for any business.
  4. You should budget for all expenses: Similar as to how you handle your personal expenses, your business expenses should also be budgeted. You should put funds for your quarterly, seasonal and annual expenses as well as additional funds for more unexpected expenses. Doing this will help you ensure that you’ll not be caught up in the expenses of your business and you know where your business’ expenses are actually going. If you haven’t done this in the past, you can start by writing down all of your possible infrequent expenses and make them part of your regular budget. You should be very conservative with your profit margin. You should also make sure that you have a “cash cushion” for your business.
  5. You should consider purchasing accounting software applications: Almost all of the business processes can be done using an application and you should consider purchasing one for your accounting processes. Once things are done using an application, there’ll be less human intervention, which can mean less mistakes in the long run. This can work wonders for you, especially if your business is very young. You’ll not only ensure that your finances are on track but you can also generate accurate reports from these applications. Using these reports, you’d know which to improve in your business.
  6. You should hire a consultant: Since this is your first time to handle a responsibility this big, chances are you don’t have in-depth knowledge of the ins and outs of the business especially when it comes to the finances. If you want to be sure of every decision that you make, hiring a consultant for your business might work out well for you. They’re the best people to ask for help because they have years of experience on the things that you’re doing now. Once you have a consultant working for your business, you’d be able to focus on your business operations while ensuring that you’ll not head towards bankruptcy.

Your business is basically like your child. You’ve exerted your time and effort into it, and that’s why you want your business to grow and operate for the longest time possible. You don’t want everything to go down the drain, and being careful of your financial decisions to stay away from bankruptcy is one way of ensuring your business’ long-term success. These precautions might be new or tedious on your part, but as a business owner you’ll be able to realize that all of these will be worth it in the end. You don’t want your business to head to bankruptcy, right?

This website will provide you more information on how your business can stray away from bankruptcy.

Gail Wilson has more than 12 years of experience under her belt when it comes to business, which she is currently sharing with her clients and peers as part of the law industry. She writes pieces on various law topics that she hopes could help the common reader with their concerns. A family oriented, Gail loves spending time with her husband and two sons during her free time.

What’s a Good Video Length For Social Media?

There’s so many platforms, yet it feels like unlimited time. However, the platforms do have limitations, whether it’s established by them or it’s under your discretion using the analytics they each give you. Video is the premier way in which to tell a story or grab someone’s attention. It does depend on the platform you use to determine what you want to say and how.

#BetterCallPaul – February 2018 Recap

This month we look at what was launched from Fraser Trebilcock, Living Water Ministries, CEDAM and Daystarr Communications

► Subscribe to the #BetterCallPaul Channel Here:
http://bit.ly/2jbP69q

Paul has been a visual storyteller for as long as he can remember and decided to turn that into a career. He chose video as his medium and his award winning style has been seen nationally as well as praised locally. A self-proclaimed community proponent and pro-Michigan advocate, he owns and is creative video strategist for UnoDeuce Multimedia which is celebrating its 6th year in Lansing. Paul was just recently awarded the 2015 Entrepreneur Institute Micro-Entrepreneur of the Year.

Don’t forget to
—-
Thank you for watching this video. I hope that you keep up with the weekly videos I post on the channel, and just so we couldn’t keep this channel going without your support, so please comment, like and share.
—-

Also Subscribe to the main UnoDeuce YouTube Channel Here to see the client work we are putting out up to 3 times a week!

http://bit.ly/2jklgle

Follow Me Online Here:

Website: www.unodeuce.com
Facebook: https://www.facebook.com/paul.j.schmidt
Twitter: https://twitter.com/pauldeuce
Instagram: https://www.instagram.com/pauldeuce
Periscope: https://www.periscope.tv/pauldeuce

Please Subscribe to our Channel!

2nd Brain Collective Podcast: Rich Howard of Big Brothers Big Sisters

Mr. Howard grew up in the Lansing area and is a graduate of Michigan State University. He holds a BA in Communication and a MA in Counseling. He is currently a licensed professional counselor (LPC) in the State of Michigan.

Rich has over 18 years of higher education experience holding faculty and administrative positions including Registrar, Executive Assistant to the President/Board Liaison and Vice President for Strategic Initiatives.

Rich left higher education in 2006 to pursue consulting in the non-profit sector. He has consulted with numerous school districts both in state and national-wide, as well as with Girls Scouts of the USA and United Way Worldwide.

He currently serves as the Executive Director of Big Brothers Big Sisters Michigan Capital Region located in Lansing. He resides in Caledonia with his wife Peg of 26 years and their 3 children Andrew, Joe and Elizabeth.

Learn more about Rich Howard and Big Brothers Big Sisters, Michigan Capital Region:

The Numbers and Letters of Modern Video and What They Mean

Over the last 20 years, there’s been a boom in the video production industry. New formats advance and change it seems like every 5 years. Then we have to learn a new system of numbers and letters, what they mean, and how they fit into our workflow. But, what if you aren’t in the video industry, those numbers and letters may just seem like gibberish. Well, I think it’s time to break it all down for the lay person.

THE LETTERS

SD (Standard Definition): For those who grew up in the standard age of television, this is what you are used to. A square picture or actually rectangle because it was a 4:3 frame. Ironically what we are being forced back into with Instagram and Snapchat.

HD (High Definition): The video that became popular in the early 2000’s is up to three times the size of SD, and is popularized by being described as two numbers: 720 or 1080.

UHD (Ultra High Definition): Video that is gaining more popularity now. It is about 3 to 7 times bigger than High Definition and encompasses 4 K and 8K.

HDR (High Dynamic Range): This is about the lights and darks (contrast ratio) and how close the colors can seem to real life (color accuracy). Basically, it’s making the pixels better instead of adding more to create a better picture.

HDMI (High-Definition Multimedia Interface): This is a cable and input/output mechanism for the transport of high quality uncompressed audio and video. There is a limitation for how far away from your device you can be with the cable.

HEVC (High Efficiency Video Encoding): This is an encoding mechanism for Ultra High Definition or 4K to be compressed and sent around the web just as easily as regular high definition is now.

MP4 (Motion Picture Expert Group Part 4): This is a file format that is a universal container for compressed video and audio. Like jpegs, it is a cross platform, easily read file for uploading and downloading up to high definition video.

AR (Augmented Reality): AR is the integration of digital information from a device and the user’s environment in real time.

VR (Virtual Reality): VR is a completely simulated environment created through computer technology.

MR (Mixed Reality): This is a combination of both Augmented and Virtual Reality where there are either real objects in a virtual world or virtual objects or characters integrated into real environments.

SRT (SubRip File Format): This is a file that holds video subtitle information and is used for captioning videos online. This is a standard file that is read by DVD’s as well as most video uploading systems.

THE NUMBERS

1080p (Full HD): 1080p refers to the absolutely pure form of the regular High Definition video format. The p stands for progressive scan, which means it isn’t field based. The best way to see full HD is from a Blu-Ray player connected by HDMI to a 1080p Television.

4K: This number refers to a video picture with a resolution of 4000 pixels. UltraHD is an offshoot of this video standard.

360 Degree Video: Also known as immersive video, it’s an interactive format that uses a device that has recorded a complete globular view at the same time. The viewer than has a chance to choose where they want to look in the video. The difference between this and VR, is 360 is video of a real world environment not created and you can interact with it on a screen.

120 FPS: This refers to the frames per second or the speed that a camera can capture a photo. By shooting this high, it means you can down convert it without losing motion quality. Plus, it makes for some great slow motion.

There you have it, just a few of the number and letter combos you’re going to see and what they mean. I know it’s something I have to stay up on, but now you have the ability to nerd out with me.

2nd Brain Collective Podcast – Jayme Taylor of Taylor*d Marketing

 

 

 

 

 

 

 

 

 

 

 

Jayme started her career while attending Michigan State University, as a telemarketer for the MSU Delvelopment Fund. Her love for mentoring and building relationships based on trust also began to flourish.

Having been in the media industry for 20-years, she has learned the importance of multi-platform marketing strategies and passes that expertise on to her clients.

Jayme is the Mother of 3-boys and resides in Okemos, with her husband Jeff. In her spare time she enjoys running, reading, watching her boys play sports and spending time with family and friends.

Learn more about Jayme Taylor and Taylor*d Marketing:

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