Expert Connexions

We’ve talked in previous episodes about various ways you can incorporate artificial intelligence into your business model to forge ahead of the competition, but today we’re excited to feature a crossover where two of our favorite topics—AI and marketing—fuse together.

Join us to hear how today’s expert, Adam Stoker, has created a custom GPT agent to serve niche marketing purposes for his destination marketing agency.

Adam shares profound insights on:

The evolutionary path of AI in the marketing world, and why you simply can’t afford to overlook it!

How his team harnesses the power of large language models to deliver cutting-edge marketing strategies to their clients.

Dispelling fears surrounding AI adoption in marketing and highlighting its role as an invaluable ally in strategy execution.

How the imminent shift from an era of information to an era of answers will impact the marketing world and the strategies of businesses everywhere.
Don’t miss out — subscribe to Expert Connexions for more AI demos, expert interviews, and deep dives into the world of artificial intelligence.

Learn more about Adam Stoker: https://relicagency.com/

Meet Stunio: a tech startup that launched — without technology!

If you think you need to build an advanced enterprise tech platform before going live, you’ll want to hear the story behind Stunio.

In this episode of Expert Connexions, Julie Holton speaks with Adam Green, the founder of Stunio, and Jordan Hankwitz, the new Chief Strategy Officer brought on board to drive strategic growth.

Recognizing the need for expanded leadership: Adam’s journey from realizing the need for a strategic vision and administrative support to transform Stunio from a student startup to a professional enterprise.
The origin of Stunio: How Adam’s personal struggles during law school inspired the creation of a platform to connect college students with local job opportunities.
Evolution of Stunio: From humble beginnings to a sophisticated technology-driven platform, the strategic decisions behind its growth.
Strategic direction and community engagement: Jordan shares insights into his role in shaping Stunio’s future and fostering connections within the community.

YouTube and TikTok stars?

🎙️ In this episode of Expert Connexions, join Julie Holton as she engages with Adam Stoker, co-founder, president, and CEO of Relic, a prominent destination marketing agency. Adam, also the host of the Destination Marketing Podcast, shares insights on his bold philosophy in marketing.

Discover the evolution of marketing from legacy brands relying on paid media to today’s fragmented media landscape. Adam shares the three C’s: creating incredible content, building a community around it, and eventually monetizing it through commerce. Using examples like Gatorade and the success of YouTubers Jake and Logan Paul in launching Prime, Adam illustrates the impact of audience-building on brand success.

Tune in to gain a comprehensive understanding of audience-centric content creation and the transformative impact of community building on commerce. Don’t miss this insightful conversation with Adam Stoker on Expert Connexions, and remember to subscribe for weekly expert insights! 🚀

#Marketing #CommunityBuilding #Podcast #LegacyBrands #ExpertInsights

Are legacy brands losing the marketing race to rising YouTube and TikTok stars?

🎙️ In this episode of Expert Connexions, join Julie Holton as she engages with Adam Stoker, co-founder, president, and CEO of Relic, a prominent destination marketing agency. Adam, also the host of the Destination Marketing Podcast, shares insights on his bold philosophy in marketing.

Discover the evolution of marketing from legacy brands relying on paid media to today’s fragmented media landscape. Adam shares the three C’s: creating incredible content, building a community around it, and eventually monetizing it through commerce. Using examples like Gatorade and the success of YouTubers Jake and Logan Paul in launching Prime, Adam illustrates the impact of audience-building on brand success.

Tune in to gain a comprehensive understanding of audience-centric content creation and the transformative impact of community building on commerce. Don’t miss this insightful conversation with Adam Stoker on Expert Connexions, and remember to subscribe for weekly expert insights! 🚀

In the dynamic landscape of modern business, “user experience” is a frequently used buzzword, but its tangible use within marketing may seem a bit abstract.

In this episode of Expert Connexions with Julie Holton, our marketing professionals share tactical ways to optimize our websites and create creative messaging hooks, all while enhancing our users’ experience. They emphasize the paramount importance of empathy, urging us to step into the shoes of our audience, to truly inhabit their perspectives, and to understand their unique worldview when it comes to our marketing endeavors.

It has been a turbulent few years for many mergers and acquisitions.
Economic uncertainty, market volatility, regulatory challenges, interest rates and financing costs — have led to challenges in many markets.

But despite the challenges, one M&A firm continues to experience record growth.

Listed four times in a row by Inc 5000, Calder Capital in Grand Rapids, Michigan is the fastest-growing M&A firm in the U.S.

In this episode, Julie Holton interviews founder Max Friar. You’ll hear his insights on mergers and acquisitions, including common misconceptions and errors that business owners face. Plus, with a goal set for an impressive 10 years of continuous growth, Max shares insights that have brought them this far and promises to keep the momentum going.

Taking risks, shameless hustle, and serial entrepreneurship all led this week’s expert to her current startup venture: Sober(ish).

Founder Kim Gamez says her quest to find the buzz without the booze led her first to TikTok, where she built a following — and a revenue stream.

She’s no stranger to starting new businesses and the questions that all startups face:

Bootstrap or seek external funding? How to create a unique product in a competitive market? And how to turn a personal passion into a successful business model?

Join us for an all-new episode as Julie Holton talks with founder Kim Gamez about bootstrapping her newest startup, Sober(ish). Discover the journey behind creating a non-alcoholic beverage brand that stands out, and hear how personal experiences and market trends influence Kim’s approach to entrepreneurship.

Kim also shares insights from her previous venture, Mi Padrino, which was featured in Forbes and the Today Show, and her transition to a new challenge in the non-alcoholic beverage industry. Learn about the importance of community building, and get expert advice for turning your passion into a profitable business.

A $2.6 billion investment in the EV industry is driving forward the future of the auto industry in electric and innovative ways – right in our very own Julie Holton’s town of Lansing Michigan.

In this week’s episode of Expert Connections, Julie interviews Grace Griffin, the Lansing plant director of Ultium Cells. Hear about the future of transportation and the diverse job opportunities available. Grace highlights the ongoing talent search and invites viewers to a talent showcase on January 31st.

\Ultium Cells is committed to sustainability and boasts a truly unique battery cell technology for General Motors’ electric vehicles. Grace emphasizes the company’s partnership with the Lansing region and its dedication to a community that has readily and openly embraced their work.

Learn more about Ultium Cells here: https://www.ultiumcell.com/

‘Tis the season for experts to tell us how to get ahead in the coming year… Instead, a twist in this episode of Expert Connexions… with a look at what marketing trends to ditch in 2024!

Should you join the exodus from X?
Is there such a thing as being too niche?
And what should you do about plummeting organic reach on Facebook and Instagram?

Julie Holton talks with Alexis Neumann of mConnexions Marketing Agency about the anti-trends and what to replace them with, in your 2024 marketing game plan.

For a deeper dive into these anti-trends – along with a list of new trends – check out the blogs and resources from mconnexions.com.

Connect with Julie, Alexis, and the mConnexions team:
https://www.mconnexions.com/our-team