Expert Connexions

Experts say there are “practical applications” for all businesses to be using AI. But what exactly does “practical” mean?

In this episode of Expert Connexions, Julie Holton talks high-level AI strategy with Jesse Flores, owner of Super Web Pros.

Hear how Jesse defines “practical”, along with his description of the evolution from AI as a novelty to a powerful disruptor and innovator.
He’ll also share his step-by-step AI growth map as he shows us how to integrate AI into business processes for increased productivity and profitability.

Subscribe to Expert Connexions for more AI demos, expert interviews, and deep dives into the world of artificial intelligence.

Connect with Jesse and SuperWebPros:

the employer, or the employee?

In this episode of Expert Connexions, Julie Holton dives deep into the elusive concept of work-life balance with Lisa Fisher, an acclaimed leadership coach and the 2021 National Woman of the Year.

Lisa Fisher is a founding investor for Keller Williams Realty Franchise in Lansing, and has developed training modules and global coaching programs for C-suite executives. In this episode, she shares insights:

– Defining Work-Life Balance: How to understand and achieve balance in today’s gadget-filled, fast-paced world.
– Recognizing Burnout: Early signs and how to steer clear of it.
– Strategies for Balance: Practical techniques that have proven successful for her clients.
– Impact of Remote Work: How has the shift to remote or hybrid environments affected our work-life balance?
– Employer’s Role: Should employers be concerned about their employees’ work-life balance?

Lisa’s experience offers a unique perspective on maintaining balance in high-pressure industries and the long-term effects of imbalance on teams and personal well-being. Learn more about Lisa Fisher and her work: lisafisherassociates.com

Connect with Julie Holton: mconnexions.com/our-team-julie-holton

For more insights and episodes on business growth, innovation, and leadership, subscribe to Expert Connexions with Julie Holton.

Did you know that Expert Connexions host, Julie Holton has also been podcasting for the last five years?

Join Julie for a fun and compelling crossover episode with Reischea Canidate-Kapasouris, co-host of the Think Tank of Three podcast. Dive into a discussion that explores the very fabric of success in business: resilience, innovation, and the vibrant startup culture.

In this episode, Reischea shares her journey of redefining success, the evolution of her career, and the insights gained from transitioning from sports broadcasting to co-hosting a podcast. Julie and Reischea delve into what ‘next level’ truly means, and how personal growth intertwines with professional advancement.

🔗 For more enriching conversations, make sure to subscribe to our channel and explore the Think Tank of Three podcast for more empowering stories: thinktankofthree.com

Ever wondered why some people just seem to command attention when they walk into a room? Chances are, it’s more than just charisma.

Our personal style has a huge impact on the impressions we make. The colors you wear—could be the silent deal-breakers in business negotiations.

In this new episode of Expert Connexions, Julie Holton talks with Colleen Phelps, a former news anchor and certified image consultant. She’ll show us how finding our best colors can be a game-changer in business.

Discover why understanding your personal brand and image is crucial for success in any field, whether you’re pitching a business, meeting investors, or aiming for a promotion. Colleen reveals the power of color analysis, showcasing real-life examples from celebrities like Blake Lively, Mindy Kaling, and Taylor Swift.

Learn how finding your best colors can elevate your appearance, boost confidence, and leave a lasting impression. Colleen also debunks myths about wearing black and provides practical tips for improving your style.

Join us on a journey to uncover the impact of color analysis and how it can transform your image and career. Don’t miss out on this opportunity to enhance your personal brand and unlock your true potential.

Instead of learning marketing the hard way, wouldn’t you like to benefit from the wisdom of seasoned pros?

In this episode of ‘Marketing Connexions’, our guests candidly share the biggest blunders they’ve made in their businesses—so you don’t have to make the same mistakes.

📈 In This Episode: – Common mistakes our experts see businesses make with Facebook ads. – One expert shares why his own website has been an Achilles heel. – Another opens up about his biggest marketing faux pas, and what his team does now to fix it.

Nonprofits dream of leaving a lasting legacy. Today, we get to see one in action!

Experience the multi-generational impact of Todd Martin Youth Leadership. From parents who once thrived in the program to their children now embracing the tennis court, TMYL is creating generational change.

Join host Julie Holton as she learns about the enduring legacy of Todd Martin, as Rebecca Johnson joins the show to share firsthand how this nonprofit is shaping futures, one rally at a time.

Subscribe now and be sure to check out more of our nonprofits in our community connexions playlist!

Learn more: tmyl.org/lansing

Strong marketers recognize storytelling as a superpower. But have you ever explored the strength of crafting a client-centered narrative?

In this episode of Expert Connexions, our host Julie Holton shares a new twist on traditional storytelling tactics with insights from Jesse Flores, Seth Goetz, and Paul Schmidt.

Key takeaways include how to:
– Forge client-centered narratives to carve a unique brand identity.
– Tackle your clients’ concerns and desires to foster a meaningful connection.
– Root your messaging in your “why” to authentically communicate value.
– Apply empathy to enhance SEO outcomes and nurture trust.
– Repurpose content to extend your reach and magnify your impact.

Press play to step into the transformative world of storytelling in marketing, and remember to subscribe for a treasure trove of expert insights!

Join Julie Holton and sales expert Shari Pash in this flashback episode of Expert Connexions, filmed during the Covid-19 pandemic and aired on WLAJ-TV in Lansing, MI.

As businesses adapt to new normals, sales objections are bound to increase. Shari shares her insights on how to anticipate and manage these objections effectively.

Whether you’re a seasoned sales professional or new to the team, this episode offers valuable strategies to boost your confidence and consistency in handling objections. Don’t miss out on these expert tips to refine your sales approach!

Learn more about Shari: sharipash.com Connect with Julie: mconnexions.com

Are Internet Trolls sabotaging your business or reputation online? Learn how to protect your brand in this episode of Expert Connexions with Julie Holton, featuring John Mashni of Foster Swift.

Topics Covered:
– The line between annoying comments and cyberbullying
– Addressing negative reviews: Do’s and Don’ts
– Proactive strategies against internet trolls
– Protective measures for business owners against harmful intent

Struggling to market your business to a small audience online and an even smaller budget? In this marketing connexions episode, we open our digital marketing toolbox to help your business get found by the right audience.

🔍 What We Discuss:

– SEO vs. PPC: When and Why to Use Each
– Maximizing Google My Business Profiles
– Social Media Ads: How They Factor Into Your Strategy
– The Importance of YouTube in Your Marketing Mix
– The Million-Dollar Question: Where to Start

🎙️ Expert Panel:

– Julie Holton, Host & Executive Producer, Owner of mConnexions
– Paul Schmidt, Uno Deuce Multimedia
– Jesse Flores, SuperWebPros – Seth Getz, Symposia Labs

🌟 Key Takeaways:

1️⃣ How to optimize your limited budget for maximum impact
2️⃣ SEO and PPC advertising: Making the best choice for your business
3️⃣ Leveraging YouTube and Social Media for better visibility

👉 Resources:

For more insights from our experts, head to expertconnexions.show.