GUEST POST: Optimizing Marketing and Media for Smartphones
As more and more people move to smartphones as their main internet-browsing device, it is vital that you analyze your marketing tactics to ensure that they are compatible with this method of media consumption. If you don’t, you could find that the marketing campaigns that you work so hard on are quickly discarded by potential customers because the advertisements don’t perform as expected on their phones. The good news is that smartphone marketing isn’t impossible and can be done effectively with a few minor tweaks.