mobile video

Guest Post: Social Media Marketing Trends

A business with good brand management strategy can take off way past its contemporaries and increase profits using social media marketing trends that match your audience and budget.

Most marketers will certainly focus on local targeting but they will affect your business either way. Here are some of the social media marketing trends that may come through in 2018!

Artificial Intelligence Dependency

While AI is not entirely new, its relevance in the social media marketing scene has steadily grown this year. In fact, 57% of social media marketers already use AI in their campaigns. It is set to exceed to grow tremendously in the next two years.

Live Video and Viewership Reach

The popularity of live videos on Facebook, Instagram and Snapchat will continue to soar in 2018. While it is not a new concept, it will grow exponentially and its usage in influencing and engagement reach will be significant next year. People love watching videos and that is a fact. 80% of the users like watching clips than reading a post. Facebook has also divulged that live videos get thrice more exposure than any other media in their platform.

Live videos can be used to provide a sneak peek for an event or a product reveal, do a sales pitch, introduce your followers to your clients or promote exclusive sales to your audience.

Mobile Video Consumption

The rise of video marketing was apparent in the past year but with its synergy with mobile technology, we will see the ascension of mobile video consumption. Thus, websites should be mobile-friendly. It is expected that mobile video consumption will increase by 25% so planning a revolutionary mobile video social media marketing strategy would be an awesome kickoff this year

Get ready for everything mobile as it is the most popular method to surf the internet. In 2017 alone, 70% of searches are done in mobile devices – it is expected that the remaining 30% will follow through.

Customer Experience Marketing / Reviews

Digital word of mouth and reviews of products and services will get its traction in 2018. The best part is there are various media platforms that can be used for these reviews. Focusing on customer experience is vital as it reflects the image of your company to your entire audience. It exposes the perception of the customers of your brand from the experience they had with you.

Loyal customers can be acquired if the primary focus on customer marketing experience is done. Maintaining good reputation in social media through positive reviews will surely give you the advantage over similar services and competitors with bad reviews.

Content Marketing Resurgence

In 2017, content marketing may have taken a step back but it is a social media marketing constant that will be there eternally. Quality content is important because 70% of the people said they would more likely be interested in a company learning about it from an article than just an ad.

2018 is the year to get even more creative with video content, graphics, and blog posts! Sell your business well with eye-candy content filled with quality information.

The Emergence of Voice Search

It is projected that in three year’s time, 50% of searches will be voice enabled. Voice search optimization tends to use long-tail keywords and conversational phrases that people are likely to blurt out. Content marketing will make it quicker and easier for voice search.

TV Advertising in a New Light

The rise of Netflix and Hulu have changed the way people watch shows. TV streaming produced shows have been winning awards and now people can watch with their mobile devices. There is more to come in 2018 now that Facebook, Youtube, and Amazon have their own TV series now. The future of TV advertising will also change as it migrates to the digital world.

Generation Z

Strategic social media will be the best chance to reach the target audience. With the changes in algorithms and updates in social media, businesses must be equipped with the weapons to fight for social presence.

Marketing in 2018 will center on the Generation Z. Get started now in order to stay on top. The foundations of your marketing in 2018 will be the pillars for the marketing you will do in the next two decades as one generation spans 20 years at least. 

Brand Trust and Transparency

The name of the game in the coming years is genuine and sincerity. Transparency and trust are very important for consumers. Everyone reads reviews and they search your pages and profiles. The internet is a big stalking world where they would know everything they can possibly know before coming to your business.

People leave their feedback and the internet has caught up by adding extra verification layer. More and more methods to verify and prove transparency will open opportunities in 2018 and this will give you the chance to beef up your brand reputation. Always show human element that can easily relate your marketing methods to your audience.

Garret is the founder and CEO of Healthy Business Builder and through his company, remains dedicated as ever to use his training and real life business experience to meet his passion to see the business succeed through disciplined management, creative marketing and committed client service.

My Journey With Video Apps: Vidlab

Developer: Vidlab

Cost: Free (in app purchases)

App Overview (from iTunes): VidLab is a multi-track, multi-clip video editor that allows you to easily create beautiful, fun videos & photo stories by adding text, artwork, music, video, sound effects, overlays, voice-overs & more to your videos (and photos)!

What I Like: I really like the ability to edit your clips prior to input. I also like how they automatically conform a vertical video to a horizontal video by adding a blurred background to it. That’s a nice touch. The ability to fine tune sound editing and transitions.

What I Don’t Like: No discernible speed ramping features. Does not save projects, have to complete project in one sitting. Filters are limited. Text is hard to manipulate with a touch screen. No music selection, everything comes from your iTunes/music library. iOS Only. Options without in app purchases are extremely limited. So much so, it’s not even worth using the free stuff. The watermark.

What I Think is Special About the App: The ability to choose to do a video, a collage or a slideshow is a nice touch and offers variety.

 

My Journey With Video Apps: Vizmato

Developer: Vizmato

Cost: Free (in app purchases)

App Overview (from iTunes): Now you can make great looking videos within minutes! Vizmato is an easy to use Movie maker, that let’s you add filters, themes, music, effects and text to make your videos super cool. Share these videos with your friends on Facebook, Instagram, Youtube, Whatsapp and other social media channels!

What I Like: The effects you can add are really cool and easy to apply. You can order your scenes however you would like whether on the import or during the edit. Easy to upload to your particular social platform.

What I Don’t Like: You can only have five scenes. No transitions. Not easy to trim clips during editing. Ducking audio is not intuitive. Limited selection for the music. iOS Only. The in app purchases were weak as a selection. The watermark.

What I Think is Special About the App: Did not care for using this app. I cannot recommend.

Sample Video:

My Journey With Video Apps: iMovie

Developer: Apple

Cost: Free

App Overview (from iTunes): With a streamlined design and intuitive Multi-Touch gestures, iMovie lets you enjoy your videos and tell stories like never before. Browse your video library, share favorite moments, create beautiful movies, and watch them on all your devices in iMovie Theater. And with the iMovie extension, it’s fast and fun to make every video more memorable — right in the Photos app.

What I Like: This app also lets you have multiple projects like Clips. It allows on the timeline a mixture of both portrait and landscape videos and photos. The auto ducking audio feature is great and you can choose which clips you want audio from and don’t. The fade in and out is great and sharing is very easy. The adding a filter to the entire project or to select clips is really cool. Also being able to overlay video on top and/or create a picture and picture effect is very nice.

 

 

What I Don’t Like: The title tool is rudimentary and not easy to use right off the bat to make it do what you want. There’s no transition function on overlay clips. The speed function within the app to slow down/speed up clips is not very good. Trailer function doesn’t work well if you don’t have the right set ups. It just looks weird.

What I Think is Special About the App: This is a highly robust app that had more bells and whistles than I really expected. It’s the closest thing to a full pro video app I’ve seen on mobile, and can make things super complicated if you aren’t careful. It’s missing some key functionality to make it truly pro, but what you get for free is quite impressive.

 

 

Sample movie: