content marketing Archives - Page 2 of 2

#BetterCallPaul on Business Rap: Facebook Marketing for Small Business Part 4

In the final edition in the series on Facebook Marketing for small business, Paul, Courtney and Rose talk about the pay to play factor. Do you have to shell out money to make your Facebook marketing effective?
—
► Subscribe to the #BetterCallPaul Channel Here:
http://bit.ly/2jbP69q
—
Paul has been a visual storyteller for as long as he can remember and decided to turn that into a career. He chose video as his medium and his award winning style has been seen nationally as well as praised locally. A self-proclaimed community proponent and pro-Michigan advocate, he owns and is creative video strategist for UnoDeuce Multimedia which is celebrating its 6th year in Lansing. Paul was just recently awarded the 2015 Entrepreneur Institute Micro-Entrepreneur of the Year.

Don’t forget to
—-
Thank you for watching this video. I hope that you keep up with the weekly videos I post on the channel, and just so we couldn’t keep this channel going without your support, so please comment, like and share.
—-

Also Subscribe to the main UnoDeuce YouTube Channel Here to see the client work we are putting out up to 3 times a week!

http://bit.ly/2jklgle

Follow Me Online Here:

Website: www.unodeuce.com
Facebook: https://www.facebook.com/paul.j.schmidt
Twitter: https://twitter.com/pauldeuce
Instagram: https://www.instagram.com/pauldeuce
Periscope: https://www.periscope.tv/pauldeuce

Please Subscribe to our Channel!

#BetterCallPaul on Business Rap: Facebook Marketing for Small Business Part 3

In part 3 of 4 on Facebook Marketing for Small business, our creative video strategist, Courtney Larvadain of Glow Social Media and Rose Tantrapohl of Moonsail North talk about the content to use and what to choose.
—
► Subscribe to the #BetterCallPaul Channel Here:
http://bit.ly/2jbP69q
—
Paul has been a visual storyteller for as long as he can remember and decided to turn that into a career. He chose video as his medium and his award winning style has been seen nationally as well as praised locally. A self-proclaimed community proponent and pro-Michigan advocate, he owns and is creative video strategist for UnoDeuce Multimedia which is celebrating its 6th year in Lansing. Paul was just recently awarded the 2015 Entrepreneur Institute Micro-Entrepreneur of the Year.

Don’t forget to
—-
Thank you for watching this video. I hope that you keep up with the weekly videos I post on the channel, and just so we couldn’t keep this channel going without your support, so please comment, like and share.
—-

Also Subscribe to the main UnoDeuce YouTube Channel Here to see the client work we are putting out up to 3 times a week!

http://bit.ly/2jklgle

Follow Me Online Here:

Website: www.unodeuce.com
Facebook: https://www.facebook.com/paul.j.schmidt
Twitter: https://twitter.com/pauldeuce
Instagram: https://www.instagram.com/pauldeuce
Periscope: https://www.periscope.tv/pauldeuce

Please Subscribe to our Channel!

Guest Post: 8 Beginner Blogger Mistakes to Avoid

Even when it comes to blogging, no one is perfect. If you happen to be a freshie in the world of blogging, it is realistic to commit mistakes due to the considerable lack of experience and some knowledge in the new adventure you have decided to take. It is not surprising to mess things up a bit during the early stages of your blog’s development.

Luckily, there are resources like this infographic to help you avoid those mistakes most beginning bloggers commit to make it more convenient for you to sort them out. All you need to do is go back to your reference material and get yourself back on the right track for times you may have gone through the off beaten course of things.

Some of the typical errors that new bloggers are prone to make include writing too much stuff about themselves. In this case, just put yourself in the place of your readers. Will you be interested to read stuff that will not involve you or help anything that you are dealing with your life right now? A selfish sounding blog would certainly turn off readers in time.

Your thoughts and strategies must stay organized all the time, or, well, just strive to do so to the best of your ability. This way, you and your readers will always find yourself in the same of thoughts, feelings, and ideas. When you are in this kind of place, it is then easier to connect and establish a relationship with them.

Check out more of the follies you can avoid as a novice blogger in the infographic below:

Sarah Smith is in love with the written word, She herself a blogger and voracious reader who occasionally spouts Leaves of Grass to her pet cat.

The 3 C’sof Video: Content, Context and Community

As a video producer, I want everyone to use video for their organization. However, having video and using video are two different things. You just can’t have video for video’s sake. You really need to make sure that you are using it to meet your goals. That is why I want you to think about the three C’s when developing your plan on using video.

Content: The adage right now is content is king. You do need something to put out there alongside your written blog posts, your photos and infographics. You need all of this content to push your message. Having video being part of a content marketing package helps visualize your organization in a different way and can be used to add that explanation point to the message you have been sending.

Context: I heard somewhere that if content is king, then context is queen. I really like that. You have to understand why you are using video and how to use it in your marketing and branding. Thinking about context allows you to fully describe the who and the why of your business and to develop a package that speaks to your audience.

Community: Speaking of audience, are they picking up what you are laying down? This is the group you need to be targeting so they can share and like and talk about what you have going on in your videos. Without a strong community, your videos may fall on deaf ears. But with a consistent content strategy you have the ability to build that audience and then sustain them.

So there you have it, think about these three things when adding video to the mix. If you already have content going, video will just enhance it, but only in the right context. Remember this. Video just for video sake is not going to work, because there is no strategy behind it. Your videos have to be purposeful, timely and engaging. That’s also how you build your community.