Blogging Archives - Uno Deuce Multimedia

Guest Post: Marketing During the Coronavirus

This is a unique time. We are experiencing an unprecedented situation in our lifetimes and it has caused us to shift our thinking not just about business as usual but marketing that business as usual. We here at UnoDeuce, have come up with several ways during this current pandemic by using video. Here are some ways that we are doing that:

Creating Infographic Style Videos
Creating branding elements around already created videos.
Creating a video using cell phone videos that are sent to us.
Creating shorter social media based stories through videos that we have produced.
Managing YouTube and Podcast channels

However, there’s much to do that goes beyond video. In fact, my friend Amy Zander of Zeedia Media has several ways that you can do this and helps you think of several to do your best during this uncertain time. Check out her blog here: Marketing During the Coronavirus

To learn more about Amy, much quicker, please watch her UnoCard:

Guest Post: The Connection between a Good Blog and Relevant Niche Traffic

What do bloggers usually aim for? While some just want to post their ideas and musings with other people in the community, most of bloggers on the other hand use their blogs to gain more traffic to their site, so that their blogs will become more popular in their chosen niche. And the most effective way to earn niche traffic is by having a good blog.

But what does a good blog have to do with relevant niche traffic?

First, a good blog consists not just of quality posts but more importantly, of valuable comments. Through this your blog gains more relevant traffic under your chosen niche. Since this is the easiest way to earn niche traffic, most bloggers solicit comments from others who belong to the same niche, and through exchange of comments their blogs become popular in their niche topic.

Relevant niche traffic is highly important since this will keep your blog alive in the industry. You can always find targeted traffic for sale as this greatly helps increase your hits and boost up your blog’s page ranking in search results. This is because through relevant niche traffic makes your blog become important in your chosen topic; hence you become recognized by wider audiences, not to mention more revenues coming in.

But relevant niche traffic cannot be done overnight, unlike what most companies that sell traffic say. If you do want to make it big in the internet business, you first have to aim for the search market, since this is where you can be found by organic users. And the most effective way you can do that is by having a good blog.

A good blog is composed mainly of quality and substantial content, aside from relevant keywords and tags that help the blog become visible in search results. With quality and substantial content, it means that the posts should be interesting enough to captivate their viewers’ interest no matter how short or long they could be. With good content, readers will keep on coming back to your blog and eventually link it with other related pages in your niche.

Aside from having quality content, a good blog is also regularly maintained and updated. For starters, you must feed your blog with entries almost everyday, so that your audiences can find something new. In this process, your blog becomes established in your niche community to be organic and that it is not merely created to promote certain products or services; rather it is a page where people can learn something new. With regular maintenance, you are assured to get targeted niche traffic relevant to your site.

Relevant niche traffic also secures your blog from being marked as spam by search engines such as Google. There are times when Google checks out all the sites and blogs it can find and run them under certain tests to see if they are spammy or not. Some blogs are then purged from being too spammy, due to not having relevant niche traffic. In this case, you need to garner traffic relevant to your chosen niche so that it will be duly recognized by search engines and not be marked as spam.

As you can see, relevant niche traffic is something almost every blogger in the business needs in order to survive. But to earn such traffic requires a good blog, so you should work on one first in order to achieve it. The easiest way in getting relevant niche traffic is by asking for comments from your viewers; then you may introduce your blog to niche communities so that they too can find out about your blog. Through these techniques, relevant niche traffic will come pouring in.

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Guest Post: Best Practices for Guest Posting

Guest posting is here to stay in the world of digital marketing, at least in the foreseeable future! And, why not? Almost every marketer agrees that guest posting offers fantastic benefits. You gain extra views, increased domain authority (DA), and cultivate backlinks. However, if you’re struggling to place those guest posts, you might need to consider if you’re following best practices for guest posting.

Why Have Best Practices?

All guest posts, regardless of subject matter, rely on a key element to success. You must have a host blog accept your guest post. However, it’s becoming more and more challenging to find placements for guest posts. This is because bloggers are besieged by large number of guest post inquiries every day. They’ve received some really bad posts and some really great ones. But, at the end of the day, they just don’t want to deal with the work that accepting guest posts entails.

Therefore, more sites have taken down their “Guest Post” pages or added administration fees to weed out the bad contributors from the good one.

Following best practices will give the host blogger a good impression of you, the company you represent, and guest posters in general. This may keep that blogger open to accepting future contributions from you in the future—even if they shut down to other digital marketers.

Best Practices for Guest Posting

Do Your Homework First

Before you wing out an email to a blogger, do your homework. Visit the blog. Look at their content. Ascertain if your content is a good match for their site. Is it relevant? Additionally, look at it from your client’s perspective to determine if this is a website from which they want a backlink. If you have a client with high editorial standards, he might not appreciate backlinks from a spammy website.

Respect the Guidelines

As you’re visiting the blog, look into their guidelines for guest posting. Make note of their word count requirements, photo requirements, and backlink standards. First, you will need this information to craft an introductory email to the blogger. Second, you’ll need to respect the guidelines when you write the guest post.

Write an Actionable Introductory Email

When you reach out to the blogger, write an actionable introductory email. This will show a level of professionalism to the blogger that they really don’t see very often. They will respect your effort and look kindlier at allowing you to contribute to their site. You would be surprised at how many long, rambling emails they receive.

Your introductory email should be about 3 short paragraphs (2-3 sentences each) and include the following:

An introduction to you and your company (or client)
Why you love their blog and wish to contribute
Acknowledge that you read their guidelines (if they have them published on their site)
Offer them a topic for consideration
Ask them for a response indicating their level of interest

Those last two points are actionable. This should elicit a response from the blogger. Obviously, you want a “yes,” response; however, a “no” is much better than being left hanging.

Create Great Content

Some bloggers I know grumble about sending some of their best work off as guest posts instead of using it on their own websites. Higher quality host sites have strict editorial standards. They do this to keep spammers at arm’s length. Don’t be one of those people whose work they delete!

Make sure the content contains relevant and current information, double-check your facts, include great resources, and make it shareable. Low-quality content will probably get deleted.

Edit your Final Product

Before you send off your guest post masterpiece, give it a good and thorough editing. You probably wrote it in MS Word or Google Docs. However, these miss errors more often than you’d think. Give it a final review in Grammarly, which catches errors often missed by your word processor.

While host blogs reserve the final editorial privileges, they are not your editor. It’s your responsibility to submit error-free content.

Include Supporting Documents

Remember those guest post guidelines? They probably gave you directions on what photo size and file type they require. In addition, they may instruct you to send a head shot, author bio, or social media links.

Be sure to review that and send these to the blogger alongside your completed guest blog. Literally, you are not giving the blogger any reason to reject—or ignore—your content.

Get Social!

When you submit your content, also offer to “get social.” You can use whatever wording you want, but an offer to share on your social media is a strategic move.

First, it’s a gentle way to ask when the blogger will publish your content. If I have established a good rapport and the blogger is friendly, I usually try to say something cute, “If you can tell me the scheduled publication date, I’ll channel my social media genie on that same day.” If the blogger is all business, I tone that down to professional language.

Second, if a week or so passes and you’ve had no response, it gives you a reason to check back that sounds like you’re trying to help the blogger reach a wider audience. A nice reminder email saying, “I wanted to make sure that our social media manager doesn’t miss syncing up with my guest post.”

Thank You Email

After the blogger publishes your guest post, fire off a quick two sentence thank you email. “Thanks for allowing me to contribute a guest post. It looks great!” That’s sufficient. Again, it shows that you’re a professional marketer and places you at a higher standard than the spammy companies who give guest posting a bad rap.

Final Thoughts

If you are lucky enough to find a host who will allow you a backlink to your own page in the body of the email, make sure that your website (or client’s website) is ready! Be sure that users who are interested can contact you for information or subscribe to your own blog. While the backlink might be the primary reason you are guest posting, don’t waste that traffic surge!

Deborah Tayloe is a freelance writer and regular contributor for EmailMeForm. In addition to writing, she has firsthand experience in blogger outreach. Deborah resides in North Carolina with her husband and an energetic toy fox terrier.

Guest Post: How to Use Your Business Website’s Blog to Your Company’s Advantage

Most business owners are aware that maintaining blogs on their websites is one of the best ways to leverage the internet to draw in new potential customers. What many have a hard time with, though, is the actual use of a blog to its highest advantage. Here are four tips for using your site’s blog to bring new customers in and increase your reach.

Mix Information and Promotion

One of the first things you need to understand about a business blog is that it isn’t an advertising platform in the traditional sense. To lure and keep readers, you’ll need to provide real, useful information, rather than just promoting your products. Of course, product recommendations accompanying that information are perfectly acceptable. Just make sure that you’re giving the reader a reason to visit and stay on your site in the form of good information.

Focus on SEO

The greatest power of a business blog is its ability to draw visitors organically from search engines to your website. To make this happen, though, you’ll need to perform search engine optimization, or SEO. SEO is the process of making a post likely to rank highly in results for certain search terms. To perform basic SEO, you’ll need to identify a keyword you want your post to rank for, use that keyword in your post several times, include it in paragraph headers and place it in the post title. Though there are much more advanced methods, these are the raw basics of content SEO.

Post Frequently

If you’re going to have a business blog at all, it’s important that you write new posts frequently. Frequent posting will help your search engine rankings, give your audience new content to consume and help you build your brand more quickly. Evans Tire & Service Center’s blog is great example of posting frequency as it is updated with a new post roughly once per month. It’s very important to post on a regular basis. Don’t just post once and then three months later post three times in one month to catch up. Go for once a month at least. If you can, go for every week!

Use Infographics

A great way to set yourself apart from the crowd is to use infographics in your blog posts. Infographics can boil down the most important information in your post to a simple, easily understood visual. This can then be complemented with more detailed explanations in the text.

These are just four of the ways you can use your blog to help build your business’ online presence and reach more customers. By implementing these basic principles, you can make more sales and gain a larger audience of potential customers.

Hannah Whittenly is a freelance writer and mother of two from Sacramento, CA. She enjoys kayaking and reading books by the lake.

Guest Post: 8 Beginner Blogger Mistakes to Avoid

Even when it comes to blogging, no one is perfect. If you happen to be a freshie in the world of blogging, it is realistic to commit mistakes due to the considerable lack of experience and some knowledge in the new adventure you have decided to take. It is not surprising to mess things up a bit during the early stages of your blog’s development.

Luckily, there are resources like this infographic to help you avoid those mistakes most beginning bloggers commit to make it more convenient for you to sort them out. All you need to do is go back to your reference material and get yourself back on the right track for times you may have gone through the off beaten course of things.

Some of the typical errors that new bloggers are prone to make include writing too much stuff about themselves. In this case, just put yourself in the place of your readers. Will you be interested to read stuff that will not involve you or help anything that you are dealing with your life right now? A selfish sounding blog would certainly turn off readers in time.

Your thoughts and strategies must stay organized all the time, or, well, just strive to do so to the best of your ability. This way, you and your readers will always find yourself in the same of thoughts, feelings, and ideas. When you are in this kind of place, it is then easier to connect and establish a relationship with them.

Check out more of the follies you can avoid as a novice blogger in the infographic below:

Sarah Smith is in love with the written word, She herself a blogger and voracious reader who occasionally spouts Leaves of Grass to her pet cat.