2nd brain collective

2nd Brain Collective Podcast – Adam Suiter of 360 Photo and Design

Adam grew up in a family of engineers, so he understands that things should be thought through logically. But he wanted to be an artist, so he went to art school. He found that the “left-brain” thinking he had grown up with gave him a unique perspective on art and design. His “right-brain” teachers helped round him out so now he calls himself a “center-brain” type person. A creative, but logical thinker. He’s got a messy desk, but very organized client folders.

He graduated with a degree in Advertising Design in 2001. Thats where his love for commercial design really began. He likes simplifying complicated ideas with great design. He’s always been a shutterbug, but didn’t consider himself a professional photographer til about 2012 when he got certified by Google to shoot Street View inside Businesses. He’s dabbled in stock, portraits, weddings, and product photography. But he has a real passion for architectural photography. To him, a photo is more than a stand alone image, but a piece of a story that design can complete

He really likes helping entrepreneurs and small businesses look like they aren’t. Business owners who are passionate about their craft and who appreciate design are usually a good fit. Especially if a client has a great story to tell, he loves to help with that.

Learn more about Adam Suiter and 360 Photo and Design:

Originally published on 2ndbraincollective.com

2nd Brain Collective Podcast – Ami Iceman of M3 Group

 

 

 

 

 

 

 

 

 

 

 

About Ami Iceman-Haueteris:

Ami Iceman-Haueteris the Brand Manager at M3 Group. Specializing in unifying and strengthening client brands, Ami has a technical, editorial and creative writing background and extensive experience in graphic design and event planning. She is the cover journalist for Capital Area Women’s Lifestyle Magazine and a feature journalist for Greater Lansing Business Monthly magazine. Ami graduated fromMichigan State University with a Bachelor of Arts in Advertising.

About M3 Group:

M3 Group is a full-service branding and publications agency that believes the sky is the limit when providing results for our clients. M3 Group prides itself on being the only local agency that offers the most comprehensive array of integrated marketing and advertising services in the mid-Michigan region. As one of the largest and most respected agencies in the area, as well as publisher of three of the area’s largest publications (Capital Area Women’s LifeStyle Magazine, Greater Lansing Business Monthly and ing Magazine) M3 Group has built solid relationships within the mid-Michigan region. M3 Group works to build strong brands through integrated strategy  that keep the client and its bottom line in mind.

Learn more about Ami Iceman-Haueteris & the M3 Group:

#BetterCallPaul – State of UnoDeuce 2018

Our creative video strategist talks about what went well and not so well in 2017 and what to look forward to in this coming year.


► Subscribe to the #BetterCallPaul Channel Here:
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Paul has been a visual storyteller for as long as he can remember and decided to turn that into a career. He chose video as his medium and his award winning style has been seen nationally as well as praised locally. A self-proclaimed community proponent and pro-Michigan advocate, he owns and is creative video strategist for UnoDeuce Multimedia which is celebrating its 6th year in Lansing. Paul was just recently awarded the 2015 Entrepreneur Institute Micro-Entrepreneur of the Year.

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Thank you for watching this video. I hope that you keep up with the weekly videos I post on the channel, and just so we couldn’t keep this channel going without your support, so please comment, like and share.
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Website: www.unodeuce.com
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2nd Brain Collective Podcast with Taylor Kelsaw of Showbiz Weekly

Taylor Kelsaw is a man of many skills. At 16 he landed his first television commercial as an actor. In the 80’s, he wrote copy for radio in the San Francisco Bay Area. In the 90’s he moved to Los Angeles and worked as an actor, voice over artist, radio and TV commercials, television producer and copywriter of various shows including Jeopardy! Wheel of Fortune, The Price Is Right, Live with Regis, and Kathie Lee, Kelly, and even Michael, the Oprah Winfrey Show, Ellen, Access Hollywood, and many, many more.. He is a graduate of San Francisco State University and entered grad studies at UC Berkeley and was accepted into the American Academy of Dramatic Arts in Hollywood.

Currently, Taylor hosts the radio chat format pod cast show “Show Biz Weekly with Taylor Kelsaw and co-host Michael McCallum Online. Kelsaw is also a bi-annual columnist for the Capital Area Women’s Lifestyle Magazine (CAWLM) “Entertainment Alley” column based in Lansing. He is also the owner of TKEM, LLC, a entertainment marketing company with over 350 films and television credits, and TKEP, a Model and Actor Management Company that specializes in the Development of actors and models, where he is the Actor Coach, and trains and manages models and actors who are based in major cities from LA to Europe. In his spare time he is a painter of mix media, and one of his paintings “Man Looks to the Sky” will be the book cover art of a new novel “Tristiana,” by Marcantoni Rosa, and published by Floricanto Press! Arriving later in 2016!

Learn more about Taylor Kelsaw & the Michigan Business Network:

2nd Brain Collective Podcast – Kate Snyder of Piper and Gold Public Relations

Kate has spent her career focusing on telling stories to help companies and organizations reach their strategic goals.

Now principal strategist and owner of Piper & Gold Public Relations, Kate works with clients ranging from Michigan State University to entrepreneurial start-ups helping them tell their stories. She specializes in incorporating digital media into traditional public relations practices. In addition to teaching advertising, digital media, public relations and consumer behavior at Michigan State University, Lansing Community College and Sienna Heights University, she has spoken at conferences around the country on the importance of strategy in social media, building community relations programs and approaching media relations with a customer service attitude. Her background in leadership and coalition building have honed her collaborative approach to problem solving and her background in strategy work helps her to understand clients’ needs as she represents them in the community.

For nearly eight years, Kate served as chief communications officer at Capital Area Michigan Works!, a $20+ million government workforce development agency, where she received local and regional recognition in crisis communications for the 2005 collapse of Capital Area Michigan Works!’ Lansing Service Center. While there, she built an award-winning communications program ranging from local public relations to national legislative advocacy. During her tenure as CCO, she worked with U.S. News and World Report, USA Today, National Public Radio, CNN, the New York Times and international media outlets from France, Japan and Denmark.

In 2005, Kate was the youngest professional in the nation to receive the prestigious Accreditation in Public Relations from the Universal Accreditation Board. In 2010, she was named by Greater Lansing Woman as one of the 10 most influential women on Twitter. In 2012, she was recognized by the Lansing Regional Chamber and Grand River Connection as one of its, “10 Over the Next Ten: The Next Generation of Business Leaders.”

Kate currently serves as a national assembly delegate of the Central Michigan Chapter of the Public Relations Society of America and is a past president. She also sits on the boards of Capital Region Community Foundation and Impression 5 Science Center. She is the chair of the NextGen@Wharton Steering Committee for the Wharton Center for Performing Arts, where she also sits on the center’s Advisory Council. In 2009, she helped to incorporate the education-focused nonprofit Keep Learning… Our Future Depends On It, with which she is still engaged.

Kate holds a Master of Science in integrated marketing communications from Eastern Michigan University. She obtained a bachelor’s degree in interdisciplinary humanities from Michigan State University, where she also teaches Writing for PR.

Learn more about Kate Snyder and Piper & Gold:

#BetterCallPaul LIVE 12-18-17

Videos Launched Last Week
It’s a Breast Thing – Celebrating 10 Years
http://bit.ly/2Cav7RG
Michigan Coalition Against Homelessness – Justin’s Story
http://bit.ly/2zaEuS3
#Jazz Friday: Dafnis Prieto Sextet: “Back and Forth”

SUBSCRIBE:
#BetterCallPaul YouTube Channel: http://bit.ly/2i97qxX
UnoDeuce Multimedia’s Channel: http://bit.ly/1NELJD0

On the Blog:
#BetterCallPaul LIVE 12-11-17
http://bit.ly/2oE9Op2
#BetterCallPaul on Business Rap: Marketing Your Non-Profit Part 1
http://bit.ly/2CdnlGY
Guest Post: 5 Things You Need to Let Go of to Start a Business:
http://bit.ly/2CjQv7h
2nd Brain Collective Podcast: The Drinking Lunch Founders:
http://bit.ly/2CeAoaj

Other Channels:
RideHomeReviews – This week: Star Wars: The Last Jedi
Last week: The Disaster Artist
Subscribe on YouTube: http://bit.ly/2qCIPt1

The Drinking Lunch:
How to Make Your Own Business Card in Word
http://bit.ly/2CAdEBL

UnoDeuce News
New Client: Northern Michigan Sports Medicine Clinic

Events coming up this week:
Monday: SOCA Pointe West Celebration and Holiday Soiree, Harry’s Place 5-7PM:
https://www.facebook.com/events/128513924482773/
Wednesday: A Professionally Fun Networking Event, Henry’s Place 5:30 – 7:30PM
https://www.facebook.com/events/1091890934247600/
Thursday: The Drinking Lunch, Lansing Brewing Company, 2-4PM

Thursday: REO Town Run Down 5-7PM
https://www.facebook.com/events/917312175112200/

In the news

– First Look: Apple Final Cut Pro 10.4 https://larryjordan.com/articles/first-look-apple-final-cut-pro-x-10-4/?utm_source=Newsletter+171218&utm_campaign=12%2F18%2F17+Newsletter&utm_medium=email
– 6 Year Old Made $11 Million in one year reviewing toys on YouTube https://www.washingtonpost.com/news/morning-mix/wp/2017/12/11/6-year-old-made-11-million-in-one-year-reviewing-toys-on-you-tube/?utm_term=.1f6aa7d12b3b
– This is the Battle for the Net: http://www.stashmedia.tv/battle-net/

Question of the Week:
From Julie of MConnexions: Are there any video platforms that you can host video privately other than YouTube ?

2nd Brain Collective Podcast – The Drinking Lunch Founders

 

 

 

 

 

 

 

 

 

 

 

Business Networking in Lansing, Michigan

The Drinking Lunch was established in September, 2015.

This episode is about the story of the origins of the 2nd Brain Collective and The Drinking Lunch – and the value of building strong business relationships.

The Drinking Lunch was born of an amusing idea and inspired (a bit) by Don Draper and Mad Men.

The goal of this event is to bring together owners and decision makes from local businesses to enjoy an afternoon of beer and networking in a casual environment to get to know each other better. It’s about creating opportunities for the local business community.

The founders include 3 Lansing business owners:

This team is the same team that also brings you the 2nd Brain Collective podcast.

Join us as these business owners discuss the ideas of partnership, networking and unique business philosophies and why they wanted to create an event that is bigger than themselves.

 

Guest Post: 5 Things You Need To Let Go Of To Start a Business

There’s currently a boom in new businesses all over the globe. Global Entrepreneurship Center’s research reveals that approximately 50 million new businesses become operational every year around the world.

Many say that this is partly due to the paradigm shift created by the global economic recession a decade ago. People have learned the harsh reality that being a loyal and high performing employee is no assurance of stability or longevity in the company they work for. So, instead of placing their professional lives at the mercy of an organization that has its personal interest to think about all the time, they need to be their own boss.

Most of today’s new businesses were started by millennials – young people at just 20 to 35 years of age. They are called “Millenipreneurs” and they’re bringing great innovations to the business realm. This only goes to show that aside from the paradigm shift caused by the recession, there are other factors driving people to start their own business.

This is why a large percentage of millennials are deliberately forgoing the life of an employee to start a business. Not only that, many individuals are choosing to work for corporations for just a few years. They only want to gain experience and generate income to build their capital.

The Path to a Successful New Business

The road to becoming a business owner is not easy. Don’t let the statistics fool you into thinking that it’s a breeze to launch a business. It’s not just about having a vision for a good business, a flawless business plan, and a generous capital to work with.

It’s also about understanding the kind of person you are. You have to know your strengths and weaknesses, as well as how to harness and optimize them so you can become successful with the undertaking.

Letting go of certain things is one of the solutions you must work with to prepare yourself for the fulfilling life of a business owner.

What are the most important things you need to let go of to start a business?

1.  The idea that only you know what’s best for the business.

Although it’s true that you know the business best because it’s your brainchild and you have the best ideas for it, it doesn’t necessarily mean that you have the best understanding of how it works.

There are many requirements to meet just to make the business legally recognized. If you’re starting a business in Dubai, for example, you need to take care of certain UAE trade license activities details, special bank regulations, and corporate tax requirements, to cite a few. On top of those, there are industry variables to consider and principles to learn.

It won’t be easy to identify and execute smart business strategies as a greenhorn. As such, you can use the expert guidance of specialists in company formation. In DMCC, business set-up companies provide education for new business owners so they can put their beautiful plans effectively into action.

You’ll be a better business owner if you recognize that you can benefit and learn from others in order to do what’s best for your new enterprise.

2. Sense of entitlement

You may have graduated summa cum laude from a top business school, but when you’re starting a business, that doesn’t matter much if you are unable to effectively execute your plans. You need to get rid of whatever sense of entitlement you have and get things done yourself.

When you’re starting a business, sacrifice and commitment are crucial. This means you must be able to sacrifice your personal comfort as well as social and physical pleasures if need be to work toward achieving your goal.

3. The need to be perfect.

There’s no doubt that you will experience different bumps along the way, but you have to learn to get over them to ensure the progress of the business that you’re trying to get off the ground.

Instead of aiming for perfection, aim to get better. This is a much healthier approach to starting a business.

Likewise, don’t look at failures as signs to stop. Consider them as lessons. After all, success is the product of “learned failures.”

4.  The tendency to burn bridges.

In the world of business, connections are integral to success. Disagreements and disputes should be considered as temporary. In the amazing world of business, it’s not far-fetched for your competitors to serve as your strong allies in the future.

5. The propensity to choose shortcuts.

Most people prefer the quick way of doing things, but this often turns into a setback for those starting new businesses. Avoid choosing the short route because there’s not much value in it.

Long processes are better, particularly if you’re learning the ropes, because they provide more lessons and a better understanding of fundamental principles to uphold.

These are the most important things you need to let go of when you’re starting a business. When you rid yourself of these, you open your life as a new business owner to great things. Likewise, you can look toward less challenging years as a start-up enterprise.

 

 

Serial Entrepreneur and Business Strategist Henri Hazougi is the managing Director/Partner of Business Setup Consultants DMCC. The company offers a broad range of expertise in corporate services assisting companies and entrepreneurs in setting up and expanding their business in the UAE.

#BetterCallPaul on Business Rap: Marketing Your Non-Profit Part 1

In part one of four in marketing your non-profit organization for the Business Rap radio show, our Creative Video Strategist, Paul Schmidt along with Cindy Kangas of the Capital Area Humane Society and Todd Ross of the Michigan Osteopathic Association talk about how to make your organization stand out.

► Subscribe to the #BetterCallPaul Channel Here:
http://bit.ly/2jbP69q

Paul has been a visual storyteller for as long as he can remember and decided to turn that into a career. He chose video as his medium and his award winning style has been seen nationally as well as praised locally. A self-proclaimed community proponent and pro-Michigan advocate, he owns and is creative video strategist for UnoDeuce Multimedia which is celebrating its 6th year in Lansing. Paul was just recently awarded the 2015 Entrepreneur Institute Micro-Entrepreneur of the Year.

Don’t forget to
—-
Thank you for watching this video. I hope that you keep up with the weekly videos I post on the channel, and just so we couldn’t keep this channel going without your support, so please comment, like and share.
—-

Also Subscribe to the main UnoDeuce YouTube Channel Here to see the client work we are putting out up to 3 times a week!

http://bit.ly/2jklgle

Follow Me Online Here:

Website: www.unodeuce.com
Facebook: https://www.facebook.com/paul.j.schmidt
Twitter: https://twitter.com/pauldeuce
Instagram: https://www.instagram.com/pauldeuce
Periscope: https://www.periscope.tv/pauldeuce

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