CLIENT STORY: Lansing Spartans Youth Organization
The best way to tell people what you do is to show them. Especially when what you do is youth boxing!
GUEST POST: How to Establish Yourself as a Thought Leader
You’ve likely heard the term before: thought leadership. But don’t be fooled – this popular phrase is so much more than another trendy buzzword. Thought leadership is a critical component of successful marketing, not only to establish you as an expert and authority within your industry, but also to build and strengthen your brand. As a thought leader, you can effectively engage others, change perceptions, and even create a following. This trusted following will become a base of loyal customers that will provide an element of credibility and a depth of understanding for the rest of your marketing efforts. In other words, thought leadership is the building block for any successful, authentic marketing campaign. (more…)
UnoDeuce VIDEO: May 2021 Recap
May was a busy month for our creative video strategists as we brought our clients’ visions to life! Here’s a quick peek at the videos we launched in May. Enjoy stories from Helping Women Period, Michigan CASA, Child and Family Charities, and Habitat for Humanity Capital Region. (more…)
CLIENT STORY: Building Twentyone
It takes just 21 days to form a habit, and the most influential habits are formed before the age of 21.
This is the inspiration behind this week’s Client Spotlight. Building Twentyone is on a youth-driven center focused on building character, trust, hope, potential, and influence in students before age 21. (more…)
GUEST POST: Four Marketing Trends for Small Business Survival in 2021
It’s no secret that small businesses are hurting from the pandemic. Figures show that roughly one-third of small businesses across the country are shut down, with many in danger of never reopening. For those that are operating, revenue is down significantly according to TrackTheRecovery.org, a website maintained by Opportunity Insights, a not-for-profit organization located at Harvard University. In the United States, as of December 31, 2020, total small business revenue had decreased by 31.1% compared to January 2020.
Behind every struggling small business is a small business owner, who has often poured his or her life savings into building out their dream. A dream that becomes the lifeline for their family, employees, and others in the community. At mConnexions, we understand this passion because we live it ourselves as a small female-owned and operated small business. It makes it personal for us, to continue stretching our own business to help as many others survive as possible. (more…)
GUEST POST: 7 Marketing Tactics to Use During COVID-19
Congratulations! If you’re reading this blog, you’ve survived nearly all of 2020, a year truly unlike any other, including uncontrollable wildfires and record-setting hurricane counts, a highly divisive U.S. presidential election, and of course, a global pandemic with unparalleled personal and professional consequences.
But 2020 has also been a year of incredible opportunity and innovation, with many businesses finding creative ways to stay connected through unique outreach and clever marketing. Now more than ever, it’s important to celebrate these successes, and learn how we can bring these new strategies to bear in the upcoming year.Â
The new year is a new opportunity for growth and expansion, and we’ve got the inside scope on the top takeaways from this turbulent year that’ll set you up for a stronger 2021. Let’s dive into our recommendations showcasing the trends of 2020 for a year-end review! (more…)
GUEST BLOG: 3 Social Media Platforms You May Not Have Considered for Your Business
If social media was a high school, which club would you join first?
We imagine the artsy kids would be drawn to Instagram.
The jocks are swapping sports scores on Twitter.
The popular kids are creating new filters on SnapChat.
Science Olympiads are recording their experiments on YouTube.
The debate team would spend most of its time on LinkedIn.
Gamers are on Reddit.
Theatre kids are on your page on TikTok.
The yearbook staff is on Facebook.
Home ec is all over Pinterest.
Geeks like us at mConnexions, well, we’re in all the clubs!
GUEST POST: The Importance of Creating a Multichannel Marketing Strategy
When it comes to marketing your business, are you putting all of your eggs into just one basket?
If the chaos of 2020 has proven one thing, it’s that the marketplace can change quickly and without warning. With this, we’ve seen the immense risk that some organizations take when they put all of their marketing efforts into one channel. It’s evident that many companies continue to face challenges in adapting to the drastic changes of this year, and even organizations that have been in existence for almost 200 years have folded (we’ll miss you, Lord and Taylor!). (more…)
GUEST POST: Real-Life Examples of How to Shift Marketing Strategy in 2020
As the effects of the COVID-19 pandemic continue to be felt across the country, reviewing your business marketing plan and tracking your progress may be one of the last things on your mind. However, business and economic uncertainty is the exact reason you should be taking this time to re-evaluate your marketing approach, to help end 2020 on a high note and set up a strong 2021.
During the latest Expert Connexions discussion, mConnexions Principal Strategist Julie Holton sat down with Kim Hafley, Marketing and Recruitment Director at Foster Swift Collins & Smith law firm, along with mConnexions strategists Alexis Neumann and Katie Rexrode, to provide valuable insight and direction on how to make the most of the next six months and keep your business’s marketing efforts on track.
GUEST POST: Mid-Year Marketing Checkup During COVID-19
Remember back in January when you launched your marketing plan for 2020? You reviewed your goals, your budget, and your clients’ needs and put together a comprehensive approach to growing your brand. But there was no way you could have known then just how many outside factors would directly impact your company to derail your plans.
The COVID-19 pandemic. Social Distancing. Quarantine. Statewide shutdowns.
Because of these, you may find yourself looking at your business and seeing different goals, different staff members, different clients, and a different budget.
All is not lost. There is still time to adjust your plan to help keep your business on track, even during this unprecedented time. (more…)