At this year’s Child and Family Charities Igniting Hope Fundraising Breakfast, we told three stories from three different programs, Behavioral Health, Gateway Youth Services and Child Welfare. We follow the stories of Lisa, Raquell and Cynthia as they sought out the help of these services and how they were positively impacted.
For more information: https://www.childandfamily.org/
You may remember James VanZile from one of our previous intern videos. That internship led to a job opportunity as a head videographer and editor here at Uno Deuce. He gives advice to aspiring interns, talks video games, and more.
Welcome to the team!
ICYMI – We launched 4 new videos in the month of June. We took a look into The Arts Council of Greater Lansing, Child and Family Charities, The Arbor Inn Assisted Living Community, and Helping Women Period.
Check out our main channel to watch all of these and more: https://bit.ly/2I6AGWr
Magin fell on hard times and found it hard to support his family, especially during his wife and daughter’s monthly menstrual cycles. Luckily, Helping Women Period. have been able to help him get the sanitary products he needs for the women in his life.
Helping Women Period. helps low income and homeless women by giving them the sanitary products they need for free.
For more on Helping Women Period: https://www.helpingwomenperiod.org
Starting a small business is typically a challenging undertaking. It will require a lot of research, dedication, and diligence. However, it can certainly pay off in the long run because you will be able to work for yourself and achieve your career goals. If you are successful enough, you may also be able to employ others, which is rewarding in itself because you will know that you are providing someone with the opportunity to earn a living in a difficult economy. The following information will provide a closer look at what you will need to do in order to successfully run your company and start things off right:
One of the first and most important steps is determining what type of business you want to operate. The most common types are LLC, sole proprietorship, partnership, and corporation. This will affect your taxes as well as your personal assets. For example, if you operate as an LLC, your personal assets will be protected from debts and claims.
Typically, opening a business can be rather costly. You will likely need to pay for things like insurance, equipment, supplies, staffing, and stock. Therefore, you will want to make sure that you start saving money ahead of time or that you have investors who are able to help you cover some of the costs. Finding investors can be tricky but you might want to look into crowdfunding, investor networks, and sometimes your friends or family might even be interested in helping you to get started.
Since opening a business can often be overwhelming, it can be beneficial to reach out to professionals for assistance. For example, business transaction law services can be helpful because they can assist you with resolving disputes, commercial transactions, and contract management.
In order to choose the right location, there are many factors you will need to consider. For example, you will want to research your demographic in order to find a location that best serves your targeted audience. You will also need to research crime rates in each prospective area as well as find a region that is affordable and within your budget.
Overall, starting a new small business will require a lot of planning ahead. It can be difficult to know where to start. So, doing your research or reaching out to a professional can be incredibly beneficial. All of your hard work will eventually be worth it once you are able to work for yourself because you can guide your company towards success and know that you did it on your own.
Lizzie Weakley is a freelance writer from Columbus, Ohio. In her free time, she enjoys the outdoors and walks in the park with her three-year-old husky, Snowball.
The Arbor Inn is a family owned and operated assisted living home community. At the Arbor Inn, they strive to provide seniors with security, fun activities, a close-knit community and growth. Here, your independence is preserved and you can pursue your interests if you so choose.
For more on The Arbor Inn: https://www.thearborinn.net
Successfully building your brand is one of the most important tasks for your business. It can allow you to strengthen customer loyalty, increase your sales and help you stand out from your competitors. On top of this, building a well-established brand around your business is by far the most effective way to ensure its long-term success. However, a lot of businesses struggle with establishing a recognizable brand which is significantly hindering their growth potential. With that in mind, let’s take a look at some simple steps to help you better your brand building.
Every successful endeavour starts with a plan, and the first step you should take towards bettering your brand building is just that. Coming up with a plan of where you want your brand to be headed will firstly have you consider the ultimate goals and vision of your business as a whole. Articulating these will give you something to aim at and turn to no matter how difficult the situation is. This will also help you come up with the message you want your brand to send to potential customers, which is one of the most crucial aspects of a successful brand. In today’s world, people value a vision they can stand behind and a message they can resonate with more than anything else. Because of this, getting this part right will be the most challenging part and it may require you to alter and experiment with your message until you get it just right.
Successfully building a brand will mean constantly absorbing the feedback you are getting. So, the next thing to do would be to research and find out who makes up the majority of your customers. Start by doing surveys and gathering any information that will help you better understand your audience. This will give you the ability to tailor your message towards them, making it a lot more effective.
The best way to promote your brands’ message to other people is through their every-day interactions with your business. The way to do this is by focusing on making your customer experience as enjoyable for them as possible. And, while there are a lot of things that go into improving customer experience, there are a few things that will help you really convey your message and build your brand at the same time.
The main point of interaction between your business and the public is your website. In fact, it’s a direct reflection of your company as a whole, which is why you need to make sure it’s representative of what you stand for. It’s important to keep your website accessible, providing only the information a customer may need while at the same time keeping in line with the branding you’ve decided on.
Customer service is another integral part that goes into making top-notch customer experience and at the same time establishes your brand as one that really cares about making their customers satisfied. There are many approaches you can take when it comes to handling customer service within your business, from live chat to call centres and chatbots, it’s only important to choose something that best fits your business’ needs and possibilities.
There are many other areas where you can easily improve your customer experience. For example, you can introduce financing fees allowing your customers to pay for your services on a monthly basis or in whatever way best suits them, allowing you to implement a debtor management system. Or, you can focus on personalizing the interactions with your customers by sending them offers tailored towards their preferences which will make them form a deeper connection with your business. The number of approaches is endless, you just need to choose one and start implementing it.
The final part of the brand building process is sending the message you settled on to the public. The best way to do this is through an effective marketing strategy which will integrate your branding in every aspect of it. This is where understanding and targeting your audience will once again prove invaluable as it will help you determine what platforms of communication to focus on as well as increasing the efficiency of your marketing.
While forming an elaborate strategy of where you want to take your brand, what message you want to send and how you are going to achieve those things is important, at the end of the day, all of it will be without a purpose if the product or service you are selling isn’t the best it can be. So, if your branding isn’t fulfilling your expectations, it may be worthwhile to take a deeper look at the products and services you are offering. With that being said, the only way to find this out is by starting to build your brand right now.
Keith Coppersmith is a business and marketing expert who has experienced both the rise and fall of many businesses. As a regular contributor at BizzmarkBlog, he enjoys writing and providing insight of the marketing industry based on both practice and theory.
The use of opioids is growing, and so are the number of accidental deaths related to opioid overdose. To combat this, the Ingham County Health Department is encouraging everyone to carry naloxone in order to prevent overdose and save lives.
For more on the Ingham County Health Department: http://www.hd.ingham.org
It seems that Facebook is back making news and this time it’s about them lying about their watch time. But not only that, it seems that long form videos don’t get traction. So, what should we do? Well, you #bettercallpaul…that’s what you should do! After watching this video of course
On this episode of #BetterCallPaul, watch our esteemed leader make a Division 1 College mistake with Don McNabb.
To watch the conversation: https://wp.me/p8q8pr-1HB