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Guest Blog: Follow-Ups: The Secret to Success in Sales

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Cover Photo by René Ranisch on Unsplash

 

It isn’t an overstatement to say that following up with sales prospects is more important than finding new leads, and it’s backed by data. However, research indicates that 44% of salespeople don’t make more than one attempt to close a sale—even though 80% of sales happen after the fifth interaction with a prospect.

This makes it clear that consistency and perseverance are essential to any sales strategy if you want the best return on investment (ROI).

Research shows 40% of the prospects you approach are at the beginning of their buyer journey, which means they can be far from ready to make a decision. You can win sales by simply ensuring that you are still around while other salespeople have given up. This sounds quite motivating, doesn’t it?

Here’s an infographic that can help you define your sales and marketing strategy, and show you where best to invest your energy. Remember, the secret to success in sales isn’t being the right person at the right time; it’s being the right person at any given time.

Nicholas Rubright

 

Nicholas Rubright is a communications specialist at Writer. In his free time, Nicholas enjoys playing guitar, writing music, and building cool things on the internet. Social Media: https://www.linkedin.com/in/nicholas-rubright-29225047/

GUEST POST: The Importance of Creating a Multichannel Marketing Strategy

marketing strategy | mConnexions Marketing Agency

When it comes to marketing your business, are you putting all of your eggs into just one basket?

If the chaos of 2020 has proven one thing, it’s that the marketplace can change quickly and without warning. With this, we’ve seen the immense risk that some organizations take when they put all of their marketing efforts into one channel. It’s evident that many companies continue to face challenges in adapting to the drastic changes of this year, and even organizations that have been in existence for almost 200 years have folded (we’ll miss you, Lord and Taylor!). (more…)

Guest Post: How to Increase Sales Using Social Media

Learn how you can better market your ecommerce business through Facebook, Instagram, and Pintrest. These 5 simple tips will teach you how to increase sales using social media.

The Power of Social Media

Cherilyn and I were next door neighbors ten years ago. Since that time, we have both moved–she moved to a different state and I moved to a different city. Despite the distance of two hundred and forty miles between us, I know that Cherilyn recently started her own online business selling beauty products.

How do I know? She announced it to me and all of her other friends on Facebook. In addition, I know when she’s having specials on certain products or running promotions. And it has all been done without a cent of her money being spent on marketing.

What’s the secret? The secret is social media. Viewers of social media know you and trust you because you have a relationship. According to DEI Worldwide, 70% of consumers use social media as often as they use firm websites to gather information about products. In addition, 60-70% of people believe that recommendations from other people online are “valuable, credible, and honest.”

Consumers Online

81% of the developed world now has internet access. Essentially that means that of the countries with expendable income, 81% can be reached from anywhere in the world. Global accessibility has never been greater than it is at this time. But with that accessibility also comes an overload of information and products.

Social media can help shoppers sort through it all. Social media, such as Facebook, Instagram, and Twitter, allows business owners to build relationships with their prospects, as well as use existing relationships to turn friends into customers.

Think about how many adults use social media while at work–just to get a mental break from their jobs. They may be on a coffee break, scrolling through their Instagram feed, when they see your business’s post. With every social media post your business makes, you’re reaching prospects during a time or place that television, radio, and print ads often cannot.

A Boost to Businesses

When a viewer sees a post, it can be almost like magic. According to Forbes contributor Jayson DeMers, “studies have shown that social media has a 100% higher lead-to-close rate than outbound marketing.” And an IDC study released in 2014, found that buyers that use social media have 84% larger budgets than buyers that don’t. That’s a powerful formula!

Most of the developed world has internet + social media users have larger budgets + 100% higher closing rate = success!

Social media can bring you more leads and more sales without investing a fortune in marketing. However, social media marketing often falls flat. So I’ve gathered five tricks to help you successfully connect with your customers.

5 Tips to Increase Sales Using Social Media:

  1. Post Often – By spending at least six hours per week, 66% of marketers saw a benefit from social media in lead generation.
  2. Use Images – Place an image alongside your text on Facebook. Posts with images have 2.3 times more engagement than stand-alone text.
  3. Learn to Pin – Pinners spend 50% more on purchases through the social media channel than users of other social media platforms, yet only 40% of marketers use it.
  4. Photograph People – When posting on Instagram, use photos of people. Studies show that photos with faces get 38% more likes than those without. So place your products with a person for a more positive response.
  5. Make a Video – Close to half of all internet users look for product related videos before visiting a store. Even though you may not have a brick and mortar storefront, put this statistic to work for you. Create simple videos about the products or services you sell and place them on your website as well as Youtube. Shoppers who view a video are almost twice as likely to make a purchase than shoppers who did not view a video.

(Thanks Hubspot for these great stats!)

So next time you are searching for a way to boost your sales, take a closer look at social media. It’s a great way to build your brand and boost your sales.

About the Author: Mike Giannulis
I am an entrepreneur & coach specializing in business growth and digital and direct response marketing. I run a small coaching & consulting firm (OnlyOneMike.com) helping businesses achieve maximum profits. In 2012, I was on a weight loss TV show called Extreme Makeover: Weight Loss Edition.