Billing is a necessary part of every business. Simply put, you need to make money in order to pay your employees and keep your business running. If you’re having difficulty with your client billing, here are four suggestions for making it easier for everyone involved.
There is a myriad of ways to advertise your business locally. These include billboards, radio adverts, newspaper adverts, television adverts and sometimes putting signs up. However, with the proliferation of the internet and the explosion in ownership of smartphones, most of these stated ways of advertising are simply not good enough.
First of all, you are not sure that the customer was reached. Secondly, the customer reached might not be a potential one and further might be too far out for them to actually visit your business. All in all traditional methods of advertising have been proven to be very inefficient in this day and age. To promote your business locally it is important to advertise online as this is where most potential clients look for initial engagement with a business.
Here’s a small snippet of what you might see this year at the Mason Area Chamber of Commerce Business to Business Expo.
Here are the details:
Where: Mason High School
When: Thursday, March 12
Time: 4:30 – 7:30 PM
Admission is free!
For more on the Mason Area Chamber of Commerce: https://www.masonchamber.org/
On this episode of PaulTalk, Paul discusses three trends in the media industry that we will be tackling here at UnoDeuce. They revolve around YouTube. LinkedIn and Podcasting.
If you have a product to sell, it’s important to target the right audience, while launching marketing campaigns that directly target that audience. There are many methods to targeting the right audience, and finding out what works can help you capitalize on your product faster. Here are a few smart ways that can help you find and target the right audience for your product.
Before you start marketing, you can organize focus groups that allow paid participants to give their thoughts and opinions on your product. The information that these participants provide can help you devise effective marketing strategies for your target audience. You might even have to redefine who your target audience is after reviewing the feedback from the focus group participants.
Empathy is the ability to understand the feelings and vulnerabilities of those around you. Having a strong standing team that is able to notice when someone may need help, or have a good sense of direction when navigating a tough conversation is key. As your small business starts to expand and more team members start joining your team, exercising this skill is crucial.
Whether you are putting your time and energy towards building a more positive working environment this year, or you’re wanting to grow your client list, empathy is a great place to start. Research shows that over 60% of employees would take a pay decrease to work on an empathetic team—proving that investing in your employee’s well-being should be a top priority for industry leaders.
On the flip side of this, showing empathy for your employees doesn’t just happen overnight. There are a few small changes to be made for a long term impact on your team.
Empathy has various different pros and cons when it comes to a work environment. There is such a thing as being too empathic, or not showing enough empathy. Educating your team about the different types of empathy and which to portray is a great starting point.
1.Cognitive Empathy
Also known as “perspective-taking,” this type of empathy focuses heavily on understanding one’s emotional state. This empathy type provides a comfortable and flexible company environment to help build your team’s ability, goals, and aspirations for growth.
2. Emotional Empathy
This type of empathy is also known as “effective” or “primitive” empathy as it triggers an emotional feeling on a deeper level, affecting one personally. For instance, if someone got in trouble for a project gone wrong, you might develop fear over losing your job or making the same mistake.
3. Compassionate Empathy
Compassionate empathy is the most actionable of all three. This involves seeing someone go through pain, experiencing it emotionally yourself, resulting in an instant desire to help. For instance, say an account executive isn’t meeting their goals that month and have been put on a performance plan. Compassionate workers will do everything in their power to help direct prospects to that team member, schedule additional educational meetings, or give sales directly to them.
Increasing empathy on your team can have a positive impact on your team’s productivity, in turn, optimize your initial salary investment on your employees. Show your team you care this year with Fundera’s roadmap to practicing proper empathy in your workplace.
Meredith Wood Vice President and Founding Editor at Fundera, Meredith Wood is the founding editor of the Fundera Ledger and a vice president at Fundera. She launched the Fundera Ledger in 2014 and has specialized in financial advice for small business owners for almost a decade. Meredith is frequently sought out for her expertise in small business lending. She is a monthly columnist for AllBusiness, and her advice has appeared in the SBA, SCORE, Yahoo, Amex OPEN Forum, Fox Business, American Banker, Small Business Trends, MyCorporation, Small Biz Daily, StartupNation, and more. Email: meredith@fundera.com.
What would you do if there was an emergency? Are you prepared? We developed this PSA for the Ingham County Health Department for National Preparedness Month.#BeReady
For more information: http://hd.ingham.org/
Here’s all the new client videos we have released in January 2020. We look at videos from Dimondale Business Association, Ingham County Health Department, THK Rhythm Automotive, Elder Law of Michigan and Child and Family Charities.
Let us know if you would like us to tell your story! We would love to have you in our monthly recap!
Every year, January is the month when the predictions start flowing in for the new year.
By the time January ends, your inbox is full of articles like “5 Ways ____ industry will change next year” or “Watch out for ____ because it will change the way you ___ in year ___.”
Undoubtedly, the information is overwhelming and nauseating (at times).
You end up feeling – seriously? Is this even a trend? Worse! Why do all the articles sound the same? Are they talking about the future of digital marketing?
All this flood of information seriously makes you question the role of Content Marketing in Digital Marketing. I mean, is the Content even written for users? Or is it just made up for search engines?
Yet, in between all the overflowing information, I manage to catch a trend in Digital Marketing, which I believe is going to change the way Digital marketing industry works.
And my prophecy is – Impact of AI on Digital Marketing.
In this video for the Dimondale Business Association, we talk to several long time residents on how the Village of Dimondale has changed over the years and has positively grown.
For more information: https://dimondale.org/