covid-19

GUEST POST: 7 Marketing Tactics to Use During COVID-19

mConnexions Marketing Agency

Congratulations! If you’re reading this blog, you’ve survived nearly all of 2020, a year truly unlike any other, including uncontrollable wildfires and record-setting hurricane counts, a highly divisive U.S. presidential election, and of course, a global pandemic with unparalleled personal and professional consequences.

But 2020 has also been a year of incredible opportunity and innovation, with many businesses finding creative ways to stay connected through unique outreach and clever marketing. Now more than ever, it’s important to celebrate these successes, and learn how we can bring these new strategies to bear in the upcoming year. 

The new year is a new opportunity for growth and expansion, and we’ve got the inside scope on the top takeaways from this turbulent year that’ll set you up for a stronger 2021. Let’s dive into our recommendations showcasing the trends of 2020 for a year-end review!  (more…)

UnoDeuce Multimedia – PaulTalk – August 2020 Update

In this video, Paul talks about 3 things to look at here in August. A change to the Patronicity Campaign awardees, a discount on the UnoCards, and our COVID-19 Plan.

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GUEST POST: Real-Life Examples of How to Shift Marketing Strategy in 2020

mConnexions COVID-19 Marketing Changes

As the effects of the COVID-19 pandemic continue to be felt across the country, reviewing your business marketing plan and tracking your progress may be one of the last things on your mind. However, business and economic uncertainty is the exact reason you should be taking this time to re-evaluate your marketing approach, to help end 2020 on a high note and set up a strong 2021.

During the latest Expert Connexions discussion, mConnexions Principal Strategist Julie Holton sat down with Kim Hafley, Marketing and Recruitment Director at Foster Swift Collins & Smith law firm, along with mConnexions strategists Alexis Neumann and Katie Rexrode, to provide valuable insight and direction on how to make the most of the next six months and keep your business’s marketing efforts on track.

(more…)

GUEST POST: Returning to the Office During COVID-19? 4 Tips to Take Back Our Roaring 2020’s

mConnexions Marketing Strategy - back to the office communications

The roaring 2020s started with a bang: an economic recession, global health crisis, and a worldwide shutdown of businesses (it wasn’t quite what we all hoped!). Since the beginning of March, we’ve all been forced to focus predominantly on crisis management. For weeks, businesses were fully or partially shut down and had to adapt to ever-changing laws and consumer behaviors. As companies are being allowed to reopen, we must take action in ensuring that we move in a positive and proactive direction. 

Returning to work as usual is not only impossible, it would be a mistake. To move forward meaningfully, we must find our next normal and make changes that include continuing remote work where possible, adapting our language and communication style, changing company policies, and responding with strong leadership that leads by example. Companies and their leaders can take action in making sure staff can continue to work safely, and that culture and morale don’t suffer. This is an opportunity for ongoing improvement so that businesses can rebound from COVID-19 more resilient and resourceful than before. (more…)

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