Technology plays a key role In the 21st century has enabled us as humans to make strides our ancestors could only dream of.However, there are niggling questions that technology is taking over our lives.One question remains unanswered: Is a high-tech society delivering on its promises?
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In this episode of Behind the Camera, owner Paul J Schmidt, talks about how a trio of Lansing based talent (he, Melik Brown, and Brian Payne) completely dominated Hart Plaza for three days entertaining 30,000 participants. As exciting as that sounds, it was a bit of a rocky start….that no one really noticed. This is that story.
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TV streaming is among the newest technologies in the digital marketing space. You expect brands to be skeptical about new technologies, but that’s not the case with TV streaming platforms.
These platforms have taken the marketing world by storm, with many famous brands adopting them in their marketing campaigns. With unlimited choices and more young people opting to watch these platforms, the future of TV streaming seems bright.
Here’s why you should consider advertising on TV streaming platforms.
In their marketing efforts, small businesses usually include videos as a great promotional move. But why should they consider going live more often, rather than uploading promotional videos? Here are top 5 reasons small business owners need to include live videos in their social marketing strategy.
1. Your audience feels more connected
The in-the-now feeling gets your users’ attention and they click on that “Watch Now” button. Don’t ignore the fact that nowadays many people have FOMO – fear of missing out. This means they will sacrifice their time and will procrastinate lots of other important tasks of the day just to feel connected at that very moment.
2. You get more reach and exposure
The chance that your live video will reach to more people is higher than with an uploaded video. This is because they get a notification on the social media channel. This grabs their attention and they become willing to click on it.
Besides, your pre-event social media posts will keep your audience interested in your live video content. They will mark your live video event in their calendar.
3. You can create live video giveaways and/or auctions
Especially if you are a small business owner with a vision of growing and expanding, you should have giveaways and discounts.
One of the best ways to reach more people and keep them engaged is having your contest-giveaway or auction during a live video. The viewers will make comments, their friends will see this in their feed and will join the live video. At least they will get to know your brand and will become your follower.
4. You will create a unique brand reputation
Your company culture and everyday life is interesting for your audience. If you go live from a company event, your followers will see who is behind the brand they are using (or considering to use).
Not only a company event but also the events you take part in, are a great chance to show your audience how active you are and how important it is for you to bring value.
5. You get instant feedback
People are more likely to comment on live videos rather than on blog posts, for example. This is because they feel you are talking to them and as everyone wants to be heard, viewers make comments.
Their thoughts are great way to see what your audience is talking about your brand. This can be a good feedback-gathering format for you as they are willing to share their opinion on the topic.
Remember that responding to comments is essential – at least a “Thank you for your thoughts” is a way to show your audience is heard.
Now that you know the essential reasons businesses should concentrate on live videos, let’s see how you can effectively go live.
3 Important Tricks for Effective Live Video Streaming
No doubt your live video content should be interesting and engaging for your audience. But when it comes to choosing a platform, how do you know which social media platform is right to stream to?