MISSION CONTROL: Empowering Women and Building Community With Rebecca Kasen
MISSION CONTROL: Empowering Women and Building Community With Rebecca Kasen
The Mission Control podcast, hosted by Paul Schmidt, offers an unfiltered look at the stories behind impactful nonprofit leadership. In this episode, listeners and readers are given a front-row seat to the journey of Rebecca Kasen, Executive Director of the Women’s Center of Greater Lansing (WCGL). What emerges is a powerful story of purpose-driven leadership, strategic transformation, and fierce commitment to community.
### Meet the Host and Guest
Paul Schmidt, creative video strategist at UnoDeuce Multimedia, has built a podcast that brings nonprofit stories to life. This episode introduces Rebecca Kasen (pronounced “Kay-sen”), a passionate and energetic leader who has revitalized WCGL through strategic vision, empathy, and collaboration. Rebecca’s work embodies the essence of mission-driven leadership, and her insights provide a roadmap for both aspiring and seasoned nonprofit professionals.
### The Mission: Empowerment With Flexibility
The Women’s Center of Greater Lansing has a clear mission: to empower women in the Lansing community, enabling them to achieve their unique potential. Rebecca emphasizes that empowerment is not a one-size-fits-all journey. Whether a woman needs counseling, career coaching, social support, or basic hygiene supplies, WCGL meets her where she is.
The Center’s approach is dynamic. Needs evolve, and so do services. Rebecca and her team keep their eyes and ears open, constantly adjusting programs to reflect the reality on the ground.
### From New Jersey to Lansing: A Pandemic Pivot
Rebecca Kasen didn’t plan on moving to Michigan. But when the pandemic confined her family of four in a small New Jersey apartment, change became necessary. A job opportunity in Lansing sparked their move across the country. Trading traffic noise for midwestern calm, Rebecca stepped into a city that would soon become the launchpad for her next professional chapter.
While adjusting to Lansing wasn’t without its humorous moments—like feeling out of place among MSU faculty parents—Rebecca’s adaptability and sense of humor smoothed the transition.
### A Career Built on Advocacy
Rebecca’s roots are in advocacy. Her early roles with Disability Rights New Jersey and Disability Rights Michigan exposed her to the policy and service sides of nonprofit work. Whether helping individuals secure vital services or advocating for statewide policy change, she always centered people’s lived experiences.
At Community Access Unlimited, she assumed a leadership role in legislative advocacy, advocating for funding and support for direct support professionals. This balance of micro and macro perspectives would later shape her leadership style at WCGL.
### Leading the Women’s Center
Rebecca’s path to WCGL was serendipitous. One bad day at her previous job led to some impulsive job applications. But when WCGL responded, Rebecca saw the potential right away. The Center’s \$167,000 annual budget and two-person staff weren’t daunting—they were an open canvas.
Three years later, Rebecca had nearly tripled the Center’s budget, expanded the staff to nine, and diversified the programming. Her leadership recipe included:
* Strong board support
* Creative autonomy
* A commitment to transparency and staff empowerment
She fosters an environment where staff are encouraged to grow—even if it means eventually pursuing better opportunities elsewhere. That’s the kind of leadership that builds loyalty and sustainability.
### The Programs That Make an Impact
WCGL offers an ever-growing menu of programs tailored to community needs. Among them:
* **Counseling Services**: A hybrid model allows clients with insurance to help subsidize care for those who can’t afford it or can’t safely use insurance.
* **Social Space and Computer Lab**: Drop-in areas foster connection, creativity, and job readiness.
* **Bold Steps Business Lab**: Up to 18 coaching sessions help women launch or grow small businesses.
* **Empower to Save Program**: A partnership with Adventure Credit Union helps women develop savings habits with matched incentives.
* **Hygiene Distribution**: High-need essentials are distributed to over 200 people on every open day.
* **Garden and Canning Workshops**: Teaching practical skills with an emphasis on accessibility.
These programs are supported by a flexible strategy that allows WCGL to pivot quickly. Rebecca knows that agility is a competitive advantage in the nonprofit world.
### Financial Growth and Sustainability
Upon joining WCGL, Rebecca discovered serious revenue gaps—particularly around insurance billing. With her mother’s background in nonprofit finance and her own problem-solving instincts, Rebecca restructured the Center’s funding model. Billing insurance where possible and using those funds to support low-income clients made a substantial difference.
This smart, adaptable approach is how WCGL grew its budget from \$167,000 to nearly \$500,000 in just three years.
### Collaboration Over Competition
In a nonprofit-rich city like Lansing, collaboration is key. Rebecca prioritizes partnerships over turf wars. Her team:
* Co-produces public events and performances
* Hosts workshops with culinary, financial, and wellness partners
* Coordinates referrals with other organizations to avoid duplicating services
Her dream? A cooperative retail incubator to complement existing kitchen incubators, allowing entrepreneurs to get retail experience before launching full businesses.
### The \$20 Million Dream
Rebecca isn’t content to rest on the progress already made. Her long-term vision includes:
* A larger, purpose-built headquarters
* Incubator retail space
* Accessible co-working areas
* An expanded career boutique
* Transitional housing for trafficking survivors and young adults
This dream complex would be a comprehensive women’s empowerment campus, providing comprehensive services to help women rebuild their lives.
### Wellness for the Warrior
Despite her packed schedule, Rebecca makes space for self-care. Whether it’s crafting, yoga, or planning real family vacations, she models healthy boundaries. Her Sunday yoga sessions are sacred, and even in her free time, she’s likely experimenting with a new art project.
### Advice for Aspiring Nonprofit Leaders
Rebecca offers practical advice: Honor the past while stepping boldly into the future. Her transition at WCGL was eased by building relationships with the organization’s founders, learning from them, and setting clear boundaries. She encourages leaders to:
* Seek wisdom from long-time supporters
* Avoid erasing legacy in the name of change
* Know when to make the organization their own
“Don’t throw the baby out with the bathwater,” she says. Evolution and continuity can—and should—coexist.
### Staying Connected
Rebecca remains open to collaboration, new ideas, and conversation. She can be reached via:
* Email: [rebecca@lansingwomen.org](mailto:rebecca@lansingwomen.org)
* Social: WCGL is active on all major platforms
She’s always seeking partners, donors, and dreamers who want to help bring her vision to life.
### Closing Thoughts
Rebecca Kasen exemplifies what it means to lead with heart and strategy. Her story reminds us that real impact starts with a clear mission, a flexible approach, and a deep respect for community. From New Jersey roots to Michigan leadership, her journey inspires action.
Rebecca’s work proves that change happens when people care enough to build it—and bold enough to lead it.
—
*To hear Rebecca’s full story, subscribe to the Mission Control Podcast on YouTube, Spotify, or your favorite platform.*