Social responsibility is a trending business buzzword.
Many businesses give back, especially this time of year. So the question becomes: how do you make sure your customers know about it? How do you include it in your marketing messages?
Watch now and then let us know how you’re passing it forward this season.
The world grows more digital by the day, yet we’ve never craved human connection more. For any business owner, appeasing the two is the secret to meeting the needs of your audience. How? The numbers and trends point to podcasting… the marketing tool that is creating its own golden age, and for good reason! As of February 2021, there were more than 1.75 million podcasts and more than 43 million episodes. (more…)
You’ve likely heard the term before: thought leadership. But don’t be fooled – this popular phrase is so much more than another trendy buzzword. Thought leadership is a critical component of successful marketing, not only to establish you as an expert and authority within your industry, but also to build and strengthen your brand. As a thought leader, you can effectively engage others, change perceptions, and even create a following. This trusted following will become a base of loyal customers that will provide an element of credibility and a depth of understanding for the rest of your marketing efforts. In other words, thought leadership is the building block for any successful, authentic marketing campaign. (more…)
It’s no secret that small businesses are hurting from the pandemic. Figures show that roughly one-third of small businesses across the country are shut down, with many in danger of never reopening. For those that are operating, revenue is down significantly according to TrackTheRecovery.org, a website maintained by Opportunity Insights, a not-for-profit organization located at Harvard University. In the United States, as of December 31, 2020, total small business revenue had decreased by 31.1% compared to January 2020.
Behind every struggling small business is a small business owner, who has often poured his or her life savings into building out their dream. A dream that becomes the lifeline for their family, employees, and others in the community. At mConnexions, we understand this passion because we live it ourselves as a small female-owned and operated small business. It makes it personal for us, to continue stretching our own business to help as many others survive as possible. (more…)
If the chaos of 2020 has proven one thing, it’s that the marketplace can change quickly and without warning. With this, we’ve seen the immense risk that some organizations take when they put all of their marketing efforts into one channel. It’s evident that many companies continue to face challenges in adapting to the drastic changes of this year, and even organizations that have been in existence for almost 200 years have folded (we’ll miss you, Lord and Taylor!). (more…)
As the effects of the COVID-19 pandemic continue to be felt across the country, reviewing your business marketing plan and tracking your progress may be one of the last things on your mind. However, business and economic uncertainty is the exact reason you should be taking this time to re-evaluate your marketing approach, to help end 2020 on a high note and set up a strong 2021.
During the latest Expert Connexions discussion, mConnexions Principal Strategist Julie Holton sat down with Kim Hafley, Marketing and Recruitment Director at Foster Swift Collins & Smith law firm, along with mConnexions strategists Alexis Neumann and Katie Rexrode, to provide valuable insight and direction on how to make the most of the next six months and keep your business’s marketing efforts on track.
If you are looking to take your company to the next level, then you have to focus on your marketing. Chances are, you will have to make some adjustments to your marketing in order to get the results that you are looking for. So where do you start? Here is a look at five ways that you can change your marketing strategy in order to experience greater growth.
Remember back in January when you launched your marketing plan for 2020? You reviewed your goals, your budget, and your clients’ needs and put together a comprehensive approach to growing your brand. But there was no way you could have known then just how many outside factors would directly impact your company to derail your plans.
The COVID-19 pandemic. Social Distancing. Quarantine. Statewide shutdowns.
Because of these, you may find yourself looking at your business and seeing different goals, different staff members, different clients, and a different budget.
All is not lost. There is still time to adjust your plan to help keep your business on track, even during this unprecedented time. (more…)
The roaring 2020s started with a bang: an economic recession, global health crisis, and a worldwide shutdown of businesses (it wasn’t quite what we all hoped!). Since the beginning of March, we’ve all been forced to focus predominantly on crisis management. For weeks, businesses were fully or partially shut down and had to adapt to ever-changing laws and consumer behaviors. As companies are being allowed to reopen, we must take action in ensuring that we move in a positive and proactive direction.
Returning to work as usual is not only impossible, it would be a mistake. To move forward meaningfully, we must find our next normal and make changes that include continuing remote work where possible, adapting our language and communication style, changing company policies, and responding with strong leadership that leads by example. Companies and their leaders can take action in making sure staff can continue to work safely, and that culture and morale don’t suffer. This is an opportunity for ongoing improvement so that businesses can rebound from COVID-19 more resilient and resourceful than before. (more…)
In the world of marketing, it can be difficult to stand out. Nevertheless, it’s important to do all you can to market your business in unique and creative ways. Failure to do so will cause your business to stagnate, relying on existing customers to stay in business rather than drawing in new customers to continue to grow. If you can find a well-planned and unique marketing strategy, there are many benefits to be had. To underscore the importance of good marketing, here are three benefits of a unique marketing strategy.