content marketing Archives - Uno Deuce Multimedia

Guest Post: 4 Effective Ways to Help Your Business Reach New Customers

You can have a great product idea and excellent customer service and still fail as a business. In most cases, this failure originates from the inability to reach the right consumers with the right marketing messages. If the consumers you need don’t know you exist, you will never have a chance. Thankfully, the world of marketing is evolving for the better, and there are many great ways to reach new customers. Below are four you should consider trying. (more…)

GUEST POST: 10 Ideas for Video Marketing Content

Customers want more videos from you. According to HubSpot, 54% of them prefer exactly this type of content from brands. A bit fewer people choose emails (46%) and social images (41%), and a relatively small number (18%) is ready to read blogs.

Let’s discuss the top 10 ideas of wholesome and entertaining content for consumers that at the same time are efficient for businesses in terms of brand awareness, engagement, and conversion growth. (more…)

GUEST POST: 7 Instagram Video Content Ideas To Build Your Brand (For Next Generation)

Instagram is one of the best social media platforms to increase your brand presence and reach new audiences. More than one billion active users are involved on Instagram monthly and upload over 100 million posts daily. Among them, two million advertisers use Instagram to grow their business.

Posting high-quality content increases brand engagement among your followers. The content can be in the form of images or videos. Video content performs well compared to image content because your followers will spend more time on your video content, increasing your brand awareness.

Here are some of the best video content ideas on Instagram that engage your followers with your brand and grow your business to a higher level.

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GUEST POST: How Adding a Story to Your Brand Makes Your Website Better

Improving your website is something that should always be on your mind. As society changes, you need to adapt to ensure that your bounce rate doesn’t go up. One thing that you may not have tried yet is to add a brand story to your website. Here are some great reasons you should consider doing so.

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GUEST POST: How to Make Your SEO and Your Marketing Material Work Hand in Hand

Something that has had a huge impact on business is search engine optimization. SEO is what allows most internet users to find the products and services they want through internet search engines. Without it, many companies wouldn’t be able to make a profit at all.

However, many business owners used to more traditional notions of marketing have trouble properly integrating SEO into a larger marketing plan. If you share that problem, here are some ways to make your SEO and marketing material work hand in hand.

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Era of Revolution in Digital Marketing

Digital marketing doesn’t simply envelop the online business websites and applications but additionally social platforms like YouTube, Instagram, Pinterest, Twitter, Facebook and more. Consequently, the new age of digital marketing enables you to connect will all sorts of audience organizations around the globe. Consumer behavior today has helped break language, geography, and demographic limits.

In the previous two years, the quantity of clients even in the age gathering of 50+ has expanded by almost 85%. For the youth generation, the numbers are completely liberal. If you have been searching for a more extensive target market, your clients will be online.

Here Fullestop has laid out some digital marketing trends to look out for in 2019.

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Guest Post: Social Media Marketing Trends

A business with good brand management strategy can take off way past its contemporaries and increase profits using social media marketing trends that match your audience and budget.

Most marketers will certainly focus on local targeting but they will affect your business either way. Here are some of the social media marketing trends that may come through in 2018!

Artificial Intelligence Dependency

While AI is not entirely new, its relevance in the social media marketing scene has steadily grown this year. In fact, 57% of social media marketers already use AI in their campaigns. It is set to exceed to grow tremendously in the next two years.

Live Video and Viewership Reach

The popularity of live videos on Facebook, Instagram and Snapchat will continue to soar in 2018. While it is not a new concept, it will grow exponentially and its usage in influencing and engagement reach will be significant next year. People love watching videos and that is a fact. 80% of the users like watching clips than reading a post. Facebook has also divulged that live videos get thrice more exposure than any other media in their platform.

Live videos can be used to provide a sneak peek for an event or a product reveal, do a sales pitch, introduce your followers to your clients or promote exclusive sales to your audience.

Mobile Video Consumption

The rise of video marketing was apparent in the past year but with its synergy with mobile technology, we will see the ascension of mobile video consumption. Thus, websites should be mobile-friendly. It is expected that mobile video consumption will increase by 25% so planning a revolutionary mobile video social media marketing strategy would be an awesome kickoff this year

Get ready for everything mobile as it is the most popular method to surf the internet. In 2017 alone, 70% of searches are done in mobile devices – it is expected that the remaining 30% will follow through.

Customer Experience Marketing / Reviews

Digital word of mouth and reviews of products and services will get its traction in 2018. The best part is there are various media platforms that can be used for these reviews. Focusing on customer experience is vital as it reflects the image of your company to your entire audience. It exposes the perception of the customers of your brand from the experience they had with you.

Loyal customers can be acquired if the primary focus on customer marketing experience is done. Maintaining good reputation in social media through positive reviews will surely give you the advantage over similar services and competitors with bad reviews.

Content Marketing Resurgence

In 2017, content marketing may have taken a step back but it is a social media marketing constant that will be there eternally. Quality content is important because 70% of the people said they would more likely be interested in a company learning about it from an article than just an ad.

2018 is the year to get even more creative with video content, graphics, and blog posts! Sell your business well with eye-candy content filled with quality information.

The Emergence of Voice Search

It is projected that in three year’s time, 50% of searches will be voice enabled. Voice search optimization tends to use long-tail keywords and conversational phrases that people are likely to blurt out. Content marketing will make it quicker and easier for voice search.

TV Advertising in a New Light

The rise of Netflix and Hulu have changed the way people watch shows. TV streaming produced shows have been winning awards and now people can watch with their mobile devices. There is more to come in 2018 now that Facebook, Youtube, and Amazon have their own TV series now. The future of TV advertising will also change as it migrates to the digital world.

Generation Z

Strategic social media will be the best chance to reach the target audience. With the changes in algorithms and updates in social media, businesses must be equipped with the weapons to fight for social presence.

Marketing in 2018 will center on the Generation Z. Get started now in order to stay on top. The foundations of your marketing in 2018 will be the pillars for the marketing you will do in the next two decades as one generation spans 20 years at least.

Brand Trust and Transparency

The name of the game in the coming years is genuine and sincerity. Transparency and trust are very important for consumers. Everyone reads reviews and they search your pages and profiles. The internet is a big stalking world where they would know everything they can possibly know before coming to your business.

People leave their feedback and the internet has caught up by adding extra verification layer. More and more methods to verify and prove transparency will open opportunities in 2018 and this will give you the chance to beef up your brand reputation. Always show human element that can easily relate your marketing methods to your audience.

Garret is the founder and CEO of Healthy Business Builder and through his company, remains dedicated as ever to use his training and real life business experience to meet his passion to see the business succeed through disciplined management, creative marketing and committed client service.

Guest Post: The Connection between a Good Blog and Relevant Niche Traffic

What do bloggers usually aim for? While some just want to post their ideas and musings with other people in the community, most of bloggers on the other hand use their blogs to gain more traffic to their site, so that their blogs will become more popular in their chosen niche. And the most effective way to earn niche traffic is by having a good blog.

But what does a good blog have to do with relevant niche traffic?

First, a good blog consists not just of quality posts but more importantly, of valuable comments. Through this your blog gains more relevant traffic under your chosen niche. Since this is the easiest way to earn niche traffic, most bloggers solicit comments from others who belong to the same niche, and through exchange of comments their blogs become popular in their niche topic.

Relevant niche traffic is highly important since this will keep your blog alive in the industry. You can always find targeted traffic for sale as this greatly helps increase your hits and boost up your blog’s page ranking in search results. This is because through relevant niche traffic makes your blog become important in your chosen topic; hence you become recognized by wider audiences, not to mention more revenues coming in.

But relevant niche traffic cannot be done overnight, unlike what most companies that sell traffic say. If you do want to make it big in the internet business, you first have to aim for the search market, since this is where you can be found by organic users. And the most effective way you can do that is by having a good blog.

A good blog is composed mainly of quality and substantial content, aside from relevant keywords and tags that help the blog become visible in search results. With quality and substantial content, it means that the posts should be interesting enough to captivate their viewers’ interest no matter how short or long they could be. With good content, readers will keep on coming back to your blog and eventually link it with other related pages in your niche.

Aside from having quality content, a good blog is also regularly maintained and updated. For starters, you must feed your blog with entries almost everyday, so that your audiences can find something new. In this process, your blog becomes established in your niche community to be organic and that it is not merely created to promote certain products or services; rather it is a page where people can learn something new. With regular maintenance, you are assured to get targeted niche traffic relevant to your site.

Relevant niche traffic also secures your blog from being marked as spam by search engines such as Google. There are times when Google checks out all the sites and blogs it can find and run them under certain tests to see if they are spammy or not. Some blogs are then purged from being too spammy, due to not having relevant niche traffic. In this case, you need to garner traffic relevant to your chosen niche so that it will be duly recognized by search engines and not be marked as spam.

As you can see, relevant niche traffic is something almost every blogger in the business needs in order to survive. But to earn such traffic requires a good blog, so you should work on one first in order to achieve it. The easiest way in getting relevant niche traffic is by asking for comments from your viewers; then you may introduce your blog to niche communities so that they too can find out about your blog. Through these techniques, relevant niche traffic will come pouring in.

About the Author: Carol James is an academic writer. If you want to see her works, you can visit Essaylab. It is a great service that provides write proficient school essay help for people of all school star. The main objective is to simpleness your high school studies and gives everyone a possibility to flourishing without having excess strain.

Guest Post: How to Pick the Right Platform for Your Social Media Advertising

There’s a reason plenty of businesses have embraced social media marketing wholeheartedly: it gives them the chance to reach a wide range of potential customers. Facebook alone had approximately 2.19 billion active monthly users in the first quarter of 2018. Additionally, surveys indicate that people tend to access social media platforms multiple times a day. This gives marketers many opportunities to reach their audience.

Of course, marketers still need to abide by key best practices in order to leverage social media to its full potential. Partnering with experts at a YouTube or Facebook marketing agency can be a great way to learn these practices. This guide will also help you better understand each major platform, and how you can advertise effectively on them.

Facebook

Facebook is one of the most useful social media platforms for marketers, not only because it boasts a high number of users, but also because it offers tools to enhance and monitor a campaign.

Facebook allows marketers to target specific types of people when they run ads, using factors like geography, interests, and demographics to define an audience. Facebook also lets marketers track a wide range of metrics to assess how a campaign is performing.

It’s worth noting that Facebook is helpful because it allows marketers to post several different types of ads, including video ads, carousels, and individual images with text. To start using this platform, create a Facebook Business account.

Instagram

Did you know that 80% of Instagram users say they follow at least one business on the platform? That may be because Instagram lets marketers run visually compelling ads that don’t feel like they’re cluttering a user’s feed.

On a platform like Facebook, where posts can take several different forms, an ad doesn’t always blend into the newsfeed naturally. On Instagram, where the vast majority of posts are pictures or images, ads are more seamless. Brands can also leverage hashtags to attract customers interested in similar products or services.

YouTube

Content marketing is effective because it offers customers genuine value. Video content marketing is helpful because, as long as a potential customer watches a video through to completion, this type of ad lets you maintain engagement for an extended period of time.

Brands can publish videos on YouTube that tell a deeper story or offer more information than a basic image and text ad could. Companies can also monetize their channels with ads from other businesses.

LinkedIn

According to some experts, LinkedIn remains the most effective social media platform for marketing a B2B business. That’s because the user base typically consists of professionals who use the platform to post or find jobs and network with others in their industry.

LinkedIn is unique because you can generally be confident a person using it is willing to interact with a business. In fact, that’s what the platform is designed for. This isn’t the case with other social media sites, where users may typically rely on to stay in touch with family members or friends.

Snapchat

Because Snapchat is particularly attractive to Millennial users, it’s a helpful marketing tool for brands that serve younger customers.

Of course, Snapchat content is designed to disappear after a set amount of time. Instead of using it to publish evergreen marketing content, marketers can use Snapchat for more spontaneous and exclusive advertising tactics. For example, you could publish a short video of a behind-the-scenes event related to your brand. Customers will appreciate the innovative form of advertising you publish on this unique platform.

Deciding which of these platforms to focus on involves evaluating what kind of business you run. If you tend to serve other brands, LinkedIn is essential. If you market to Millennials, you need to be on Snapchat. Facebook, on the other hand, can be useful to companies in a wide range of industries.

As always, it’s important to experiment. The more you play around with different social media marketing tactics and platforms, the easier it is to find out what does and does not work.

About the Author: Rae Steinbach is a graduate of Tufts University with a combined International Relations and Chinese degree. After spending time living and working abroad in China, she returned to NYC to pursue her career and continue curating quality content. Rae is passionate about travel, food, and writing (of course)

Guest Post: 7 Ways To Create A Killer Marketing Video

Video content is marketing’s new sweetheart and for a good reason. Studies show that consumer demand for video content has increased dramatically, with 43% wanting to see more videos from marketers.

Videos and animated content have become highly significant in the conversion process, with 51.9% of marketers claiming that video has the best ROI as compared to other types of content. In fact, landing pages with videos lead to 800% more conversion.

Any digital marketer would be wise to adopt video marketing strategies in their campaigns to get the attention of their audience. YouTube alone has more than 1.5 billion logged in users watching more than an hour a day of videos. That’s one-third of the world’s internet users already.

Capitalize on the power that video content offers and create a killer marketing video today. Here’s how.

Source page: https://www.microcreatives.com/general/7-ways-create-killer-marketing-video/

Paula Arce

As she makes her way in the digital marketing world as a Content Specialist, she also makes sure that she’s updated with the latest memes and trends among other things. With her inner rapper, Paula pops those headphones in and listens to her R&B and Hip Hop playlist during her long rides to and from the South. She either gets herself a venti cup or two of her fave iced coffee or a cold bottle of beer on a random day. There’s nothing in between.