Nubian Shines Bright with Small Business Superstar Deucey Award Win

Nubian, a vibrant small business rooted in cultural pride and community spirit, has captured the spotlight by winning the *Small Business Superstar Video of the Year* at the prestigious Deucey Awards. Led by founder Rihab Musa, Nubian is more than a store—it’s a living celebration of African heritage, unity, and joy.

The name “Nubian” holds deep personal significance for Rihab, as it honors her roots in the Nubian tribe of Sudan. While the term is sometimes used casually, Rihab intends to educate and share the actual history, culture, and beauty of her heritage. From the moment customers step through the door, they’re welcomed into an experience that challenges stereotypes and celebrates Africa’s rich traditions.

Inside Nubian, visitors find a colorful mix of men’s and women’s clothing that blends traditional African designs with modern style, joyful children’s apparel, unique pet accessories, handcrafted jewelry, and all-natural skincare products. Every item is carefully chosen, representing not just craftsmanship, but a story.

This commitment to cultural representation took center stage during Nubian’s recent “Threads of Unity” event, held just one week before Election Day. At a time often marked by division, Rihab brought together community members—including state workers who modeled in the show—to symbolize harmony and togetherness. The event was a vibrant display of fashion, music, and shared connection.

Capturing the heart of this event was the award-winning video that earned Nubian the Deucey Award. Produced with exceptional quality and attention to detail, the video allowed Rihab to see moments she missed while working behind the scenes. It captured not only the fashion on display but also the smiles, reactions, and spirit of unity in the room.

For Rihab, the recognition was both unexpected and deeply meaningful. “Just being nominated was thrilling enough,” she shared, “but winning—it’s an honor I didn’t expect.” The award validated her mission, energized her team, and set a new standard for how Nubian will tell its story going forward.

The impact of the video extended far beyond the awards ceremony. It brought new followers to Nubian’s social media, increased store traffic, and provided a blueprint for future events. By showing what resonates with her audience, Rihab can continue to craft experiences that inspire, connect, and educate.

Behind the success was a seamless collaboration with the production team, which Rihab described as “10 out of 10—phenomenal.” Their ability to capture her vision without needing adjustments or reshoots made the final product even more rewarding.

Looking ahead, Rihab is determined to raise the bar. “Now I can’t expect anything less,” she said. Each event, each product, and each story shared will continue to embody the joy, artistry, and authenticity that define Nubian.

Nubian’s journey is a reminder that when business is rooted in passion, culture, and community, recognition follows naturally. For Rihab, the Deucey Award is not just a trophy—it’s a symbol of what’s possible when heritage and creativity meet with purpose.

To connect with Nubian or explore its latest offerings, email **nubianjewelrymail.com**.