How do great leaders align purpose with performance? In this episode, host Julie Holton Smith sits down with Christian Ray Flores, founder of Xponential Life, shares his journey from refugee to international pop star to high-performance coach—and how purpose has driven his success.

🔹 What You’ll Learn:
✔️ Why founders are their company’s most valuable asset
✔️ How purpose fuels innovation and resilience
✔️ Keys to building a values-driven culture that scales
✔️ Avoiding common leadership mistakes in mission-driven organizations
✔️ Insights from Christian’s new book: Little Book of Big Reasons to Love America

Christian also reflects on his immigrant experience, sharing why he believes America remains a land of opportunity—without diving into politics.