Are we watching a big business make a major branding blunder — in real-time?!

Renowned innovator and entrepreneur, Elon Musk has achieved unmatched success with Tesla, SpaceX, and more… But he is also known for putting his foot in his mouth, several times over.

Just days ago, Musk announced that Twitter is changing its name to “X”. He unveiled a new logo and website… but it seems he may have missed a few very important steps to secure this new brand.

Join Expert Connexions host, Julie Holton for an interview with mConnexions Senior Strategist and branding expert, Alexis Neumann on Elon Musk’s branding mistakes.