if you’ve supported a local restaurant lately, chances are you ordered for delivery or pick-up on a website or you scanned a QR code if you dined in.

But — how many servers have had to teach patrons how to scan the QR code?
And what about customers who don’t have a smartphone?

It’s just one example of why businesses need to pay close attention to who they’re marketing to — to make sure their technology and messages are on target.